Thai Rung Union Car

Thai Rung Union Car (Thai: ไทยรุ่ง) is the only Thai-based automobile manufacturer. The company, established in 1967, began assembling Isuzu, Toyota, Nissan, and Chevrolet vehicles. In addition to assembly, It manufactures its own brand car, under the name Thai Rung (or TR).

Thai Rung Union Car Public Co., Ltd

Type	Public
Traded as	SET: TRU
Industry	Automobile manufacturing
Founded	1967
Founder	Vichien Phaoenchoke
Headquarters	Nong Khang Plu, Nong Khaem, Bangkok 10160
Key people	Pranee Phaoenchoke (Chairman & President) Sompong Phaoenchoke (CEO)
Products	Tooling, auto parts production and assembly
Revenue	2,577 million baht (2018)[1]
Net income	181 million baht (2018)[1]
Total assets	3,927 million baht (2018)[1]
Total equity	3,268 million baht (2018)[1]
Website	www.thairung.co.th

Thai Rung exports semi-knocked-down kits (SKD) to China, North Korea, and Iran, with plans for further exports to the Philippines, Egypt, and Kenya.

History

The company was first listed on the Stock Exchange of Thailand (SET) on 21 November 1994.[2] It remains 70% owned by Phaoenchoke family members, with Sompong Phaoenchoke being the CEO of the company.[3]

Thairung Adventure Master, based on the Isuzu D-Max

In 1999, Thai Rung supplied the Chevrolet plant in Arica, Chile with Grand Adventure body parts to make the Chevrolet LUV Wagon and the Grand LUV.

Sales of the Adventure Master, based on the Isuzu D-Max pickup started in 2003 with about 300 units sold per month. At the same time sales of the Xciter, based on the Nissan Frontier D22, were around 100 units per month.

Models

The Isuzu TF-based "Adventure" was replaced in 2004.

Lineup

• TR Transformer II (2019)[4]
• TR MUV4 (military vehicle for the Royal Thai Army), based on Toyota Hilux Vigo Isuzu D-Max
• TR Transformer, based on the Toyota Hilux Vigo
  • TR Transformer Plus4
  • TR Transformer Max
• TR Transformer II, based on the Toyota Hilux Revo
  • TR Transformer Max
  • TR Transformer Maxi
• TR Traveller, First minibus in Thailand based on the Isuzu NPR/Journey Minibus And Nissan Diesel Condor (2nd Generation) /Civillan Minibus • TR Traveller Max. • TR Traveller ll

Discontinued

• Isuzu Stationwagon (1979), based on the Isuzu KB
• Isuzu KB Stationwagon (1984-1990), based on the Isuzu KB
• Isuzu Victor (1989-1996), based on the Isuzu TF
• Isuzu Buddy (1990-1995), based on the Isuzu TF
• Isuzu Supreme (1993-2000), based on the Isuzu TF
• Isuzu Adventure (1995-1996), based on the Isuzu TF
• Isuzu Wanderer (1995-1996), based on the Isuzu TF
• Isuzu Tripper (1997-2000), based on the Isuzu TF
• TR Grand Adventure (1996-2002), based on the Isuzu TF
• TR Adventure Master (2003-2007), based on the Isuzu D-MAX
• TR Adventure II (2008-2011), based on the Isuzu D-MAX
  • TR Adventure Sport (2004-2011), based on the Isuzu D-MAX
  • TR Adventure Elegance (2005-2011), based on the Isuzu D-MAX
• TR Allroader (2007-2012), based on the Chevrolet Colorado
• TR Exclusive Limousine (2011-2012), based on the Isuzu D-MAX and Chevrolet Colorado
• TR Xciter (2000-2001), based on the Nissan D22
• TR Super Xciter (2002-2006), based on the Nissan D22
• TR Freelife (2002-2006), based on the Nissan D22
• TR Superior (1995), based on the Toyota Hilux
• TR Vanner (1989) based on the Toyota Hilux Hero
• TR Passport (1996) based on the Isuzu TF
• TR Super-Tant based on the Isuzu Elf (TL)
• Cheetah Truck based on the Isuzu Elf (TL)
• Cheetah Minibus based on the Isuzu Elf (NPR)

References

1. "TRU: Financial Data". Stock Exchange of Thailand (SET). Retrieved 5 December 2019.
2. The Stock Exchange of Thailand : Company Profile
3. The Stock Exchange of Thailand: Major Shareholders
4. "TR Transformer II". Thai Rung. Retrieved 5 December 2019.