The Face (American season 1)

The first season of The Face premiered online on February 1, 2013 and on television on February 12, 2013 on Oxygen.[1][2][3] The premiere season followed three supermodel coaches as they competed with each other to find 'the face' of cosmetic retail giant Ulta Beauty.

The Face
Season 1
Promotional posterl
Country of originUnited States
No. of episodes8
Release
Original networkOxygen
Original releaseFebruary 12 (2013-02-12) –
March 26, 2013 (2013-03-26)
Season chronology

Supermodel and executive producer Naomi Campbell, together with supermodels Karolina Kurkova and Coco Rocha, served as supermodel mentors for the first season. Nigel Barker, a previous judge for cycles 2 to 18 of America's Next Top Model, serve as host as well. It featured 12 aspiring contestants from the United States of America, Canada, China, Belarus, and Australia.

The winner of the competition was 21-year-old Devyn Abdullah from Bronx, New York.[4]

Casting process

Aspiring contestants for the show had to pre-register themselves online, and were encouraged to attend open casting calls or send in a video and application. The deadline for all applications was August 3, 2012.[5][6][7] The show required all contestants to be 18 years old and over at the time of auditioning in order to be eligible for the program. Contestants from any country around the world could apply, as long as they had all the required documentation in order to remain in the United States for the duration of the series.[8]

Contestants

(Ages stated are at start of filming)

Contestant Age Height Hometown Model coach Finish Rank
Aleksandra Dubrovskaya 24 1.77 m (5 ft 9 1⁄2 in) Murmansk, Russia Naomi Episode 2 12
Christy Nelson 25 1.81 m (5 ft 11 1⁄2 in) Atascadero Karolina Episode 3 11
Marlee Nichols 22 1.75 m (5 ft 9 in) Los Angeles Coco Episode 4 10 (quit)
Brittany Mason 27 1.78 m (5 ft 10 in) Anderson Coco 9
Madeleine Armstrong 24 1.75 m (5 ft 9 in) Melbourne, Australia Karolina Episode 5 8
Sandra Woodley 22 1.78 m (5 ft 10 in) Philadelphia Naomi Episode 6 7
Stephanie Lalanne 22 1.78 m (5 ft 10 in) San Francisco Coco Episode 7 6-5
Jocelyn Chew 21 1.75 m (5 ft 9 in) Victoria, Canada Naomi
Ebony Olivia Grace Smith 22 1.75 m (5 ft 9 in) Indianapolis Karolina Episode 8 4
Margaux Brooke Snell 22 1.70 m (5 ft 7 in) Roswell Coco 3-2
Luo Zilin 26 1.83 m (6 ft 0 in) Zhejiang, China Naomi
Devyn Abdullah 22 1.80 m (5 ft 11 in) The Bronx Karolina 1
Contestants

Episodes

Episode 1: The Fight to Make the Final 12

First aired February 5, 2013

Supermodels Coco Rocha, Karolina Kurkova, and Naomi Campbell begin their search for 'The Face'. The final three teams are selected, and the hopefuls move one step closer to the ultimate prize.

Episode 2: Game On!

First aired February 12, 2013

The final twelve move into their new loft in New York City, and they are coached through their very first campaign photo shoot by their supermodel mentors. The goal is to create an ad campaign worthy of being featured on the pages of W Magazine.

Episode 3: Model Warfare

First aired February 19, 2013

The remaining contestants undergo a challenge for Vogue Eyewear, and pressure mounts as bickering begins to ravage Team Naomi. For the shoot, the models must perform a commercial in Cosabella lingerie with their teammates.

  • Winning coach and team: Naomi Campbell
  • Bottom two: Christy Nelson & Stephanie Lalanne
  • Eliminated: Christy Nelson
  • Featured Videographer: Brendan O'Carroll
  • Special Guests: Guido Campello

Episode 4: Falling From Grace

First aired February 26, 2013

An unexpected turn of events sees one girl leaving the competition for good. The girls take part in their first runway show for Kleinfeld Bridal, and they must walk in couture bridal gowns on a grand staircase. After the winning team is revealed, it's goodbye for another one of the wannabe models.

  • Quit: Marlee Nichols
  • Winning coach and team: Naomi Campbell
  • Bottom two: Brittany Mason & Ebony Olivia Smith
  • Eliminated: Brittany Mason

Episode 5: We Are the Most Miserable Team Here

First aired March 5, 2013

The eight remaining models prepare for a dancing challenge, and must later shoot for a Marshall's lookbook with their teammates. The arguments between Jocelyn and Sandra reach an all-time high when Naomi steps in to intervene, and a shocking elimination catches one team by surprise.

  • Winning coach and team: Naomi Campbell
  • Bottom two: Madeline Armstrong & Stephanie Lalanne
  • Eliminated: Madeline Armstrong

Episode 6: Every Rose Has its Thorns

First aired March 12, 2013

The hopefuls prepare for their latest test shoot challenge — shooting a commercial for Christian Louboutin shoes. Tempers flare when one model threatens to leave the competition. For the campaign, the teams must write their own scripts and direct a commercial in which they attempt to sell miscellaneous items from Opensky.com.

  • Winning coach and team: Karolina Kurkova
  • Bottom two: Margaux Brooke Snell & Sandra Woodley
  • Eliminated: Sandra Woodley

Episode 7: Red Carpet Ready?

First aired March 19, 2013

The girls learn about the double elimination that will be taking place, and prepare to win the final campaign that will assure them a place in the finale. After the glitz and glamour of the red carpet and a surprise interview conducted by Wendy Williams, the winning coach must decide which two girls will be sent home. Model Pat Cleveland makes an appearance to prepare the girls for the competition.

  • Winning coach and team: Karolina Kurkova
  • Bottom four: Jocelyn Chew, Margaux Brooke Snell, Stephanie Lalanne & Luo Zilin
  • Eliminated: Jocelyn Chew & Stephanie Lalanne

Episode 8: Finding the Face... The Finale

First aired March 26, 2013

The remaining four contestants take part in their final shoot for ULTA beauty. One last surprise elimination sees only three of the models put through to the final task, which is walking in the runway for a Zac Posen fashion show.

  • Final four: Devyn Abdullah, Ebony Olivia Smith, Margaux Brooke Snell & Luo Zilin
  • Eliminated: Ebony Olivia Smith
  • Final three: Devyn Abdullah, Margaux Brooke Snell & Luo Zilin
  • The Face of ULTA Beauty: Devyn Abdullah
  • Winning coach and team: Karolina Kurkova

Summaries

Elimination table
Team CocoTeam KarolinaTeam Naomi
Contestant Episodes
1 2 3 4 5 6 7 8
Challenge Winner N/A Zilin Madeleine Margaux Ebony Stephanie Zilin N/A
Devyn INWININININWINWININWINNER
Zilin ININWINWINWININLOWINRUNNER-UP
Margaux INININININLOWLOWINRUNNER-UP
Ebony INWININLOWINWINWINOUT
Jocelyn ININWINWINWININOUT
Stephanie INLOWLOWINLOWINOUT
Sandra ININWINWINWINOUT
Madeleine INWINININOUT
Brittany INININOUT
Marlee INININQUIT
Christy INWINOUT
Aleksandra INOUT
  The contestant was part of the winning team for the episode.
  The contestant was at risk of elimination.
  The contestant was eliminated from the competition.
  The contestant withdrew from the competition.
  The contestant was a runner-up.
  The contestant won The Face.
  • Episode 1 was the casting episode. The final twelve were divided into individual teams of four as they were selected.
  • In episode 4, Marlee withdrew from the competition due to personal problems.
  • In episode 7, both of the remaining models from the losing teams had to face Karolina for elimination. Margaux and Zi Lin were saved, while Stephanie and Jocelyn were eliminated.
  • In episode 8, Zilin, Devyn, and Margaux were put through to the final runway show while Ebony was eliminated.

Campaigns
  • Episode 1: Natural beauty shots; self-administered 'transformations' with accessories from DKNY (casting)
  • Episode 2: Grouped in a shipyard for W Magazine
  • Episode 3: Commercial with Cosabella lingerie in teams
  • Episode 4: Kleinfeld bridal dress fashion show
  • Episode 5: Look-books for Marshall's in teams
  • Episode 6: Self-directed commercials for Opensky.com
  • Episode 7: Red Carpet interviews conducted by Wendy Williams
  • Episode 8: ULTA Beauty beauty shots

Television ratings
No. in
series		 No. in
season		 Title Original air date U.S. viewers
(million)
11"The Fight to Make the Final 12"February 5, 2013 (2013-02-05)0.34[9]
22"Game On!"February 12, 2013 (2013-02-12)0.51[10]
33"Model Warfare"February 19, 2013 (2013-02-19)0.46[11]
44"Falling From Grace"February 26, 2013 (2013-02-26)0.56[12]
55"We Are the Most Miserable Team Here"March 5, 2013 (2013-03-05)0.50[13]
66"Every Rose Has its Thorns"March 12, 2013 (2013-03-12)0.45[14]
77"Red Carpet Ready?"March 19, 2013 (2013-03-19)0.51[15]
88"Finding the Face... The Finale"March 26, 2013 (2013-03-26)0.55[16]

References
  1. Soo Hoo, Fawnia. "'The Face: The Fight To Make The Final 12' Airs On February 12 And More Exciting Details, Like Guest Stars". Oxygen Media. Retrieved December 13, 2012.
  2. BG8, Elease. "ABOUT THE SHOW — Find out all about Oxygen's SO new series The Face!". Oxygen Media. Retrieved October 1, 2012.
  3. Patten, Dominic. "Oxygen Launches 'The Face' Model Reality Series With Naomi Campbell". Deadline Hollywood. Archived from the original on May 5, 2012. Retrieved May 1, 2012.
  4. Franklin, Jennifer Bradley (March 27, 2013). "Fashion's New 'Face': Getting to Know Devyn Abdullah and Supermodel Coach Karolina Kurkova". Time. ISSN 0040-781X. Retrieved April 24, 2020.
  5. "Tuesday's Cable Ratings: "Tosh.0" Returns, "Hardcore Pawn" Wraps on Top". The Futon Critic. Retrieved February 14, 2013.
  6. "Tuesday's Cable Ratings: "Tosh.0" Tops Demos, Westminster Dog Show Leads Viewers". The Futon Critic. Retrieved February 14, 2013.
  7. "Tuesday's Cable Ratings: "Tosh.0," "Pretty Little Liars" Top Demo Race". The Futon Critic. Retrieved February 22, 2013.
  8. "Participant Application" (PDF).
  9. "Tuesday's Cable Ratings: "Tosh.0" Returns, "Hardcore Pawn" Wraps on Top". The Futon Critic. Retrieved February 14, 2013.
  10. "Tuesday's Cable Ratings: "Tosh.0" Tops Demos, Westminster Dog Show Leads Viewers". The Futon Critic. Retrieved February 14, 2013.
  11. "Tuesday's Cable Ratings: "Tosh.0," "Pretty Little Liars" Top Demo Race". the Futon Critic. Retrieved February 22, 2013.
  12. "Tuesday's Cable Ratings: "Tosh.0," "Pretty Little Liars" Lead Demo Race". the Futon Critic. Retrieved February 28, 2013.
  13. "Tuesday's Cable Ratings: TNT Tops Charts with Lakers/Thunder". the Futon Critic. Retrieved March 7, 2013.
  14. "Tuesday's Cable Ratings: "Tosh.0" Reclaims Demo Crown, "Liars" Tops Viewers". the Futon Critic. Retrieved March 14, 2013.
  15. "Tuesday's Cable Ratings: "Tosh.0" Leads Demos, "Pretty Little Liars" Tops Viewers". The Futon Critic. March 21, 2013.
  16. "Tuesday's Cable Ratings: "Tosh.0" Leads Demos, "Hardcore Pawn" Tops Viewers". The Futon Critic. March 27, 2013. Retrieved March 29, 2013.
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