The First and True Home of Asianovelas

The First and True Home of Asianovelas is a programming block of ABS-CBN that composed primarily of Filipino-dubbed "Asianovelas", a local term for dramas produced in Asian countries. The first Asian drama aired on ABS-CBN was the Taiwanese Meteor Garden, which premiered on May 5, 2003.

The First and True Home of Asianovelas
Official logo
NetworkABS-CBN
LaunchedMay 5, 2003 (2003-05-05)
Country of originPhilippines
Key people
  • Macie Imperial
  • Evelyn Raymundo
  • Rachel Simon-Palomar
HeadquartersABS-CBN Broadcasting Center, Sgt. Esguerra Avenue corner Mother Ignacia Street, Diliman, Quezon City, Philippines
Sister network
Format480i (SDTV)
1080i (HDTV)
Running time25-30 minutes
Original language(s)Filipino
Official websiteentertainment.abs-cbn.com/tv/shows/asianovelas/main

In spite of the rejection of franchise renewal by the House Committee, ABS-CBN continues to air its programming block with more Asianovelas on pay cable and satellite via Kapamilya Channel and online platform via iWantTFC.

History

Asian dramas have been popular in the Philippines since the 2000s. This demand from Filipino viewers prompted Philippine television stations to import Chinese and South Korean programs.[1]

In 2003, ABS-CBN first aired the Taiwanese drama Meteor Garden which later became a top-rating program. In 2004, the network introduced Korean dramas to Filipino viewers by acquiring distribution rights for The Truth, Four Sisters, and Lovers in Paris. For the past decade, ABS-CBN has aired several Korean dramas including Memories of Bali, Green Rose, Only You, My Girl, Princess Hours, Spring Waltz, Boys Over Flowers, He's Beautiful, Cinderella's Sister, My Girlfriend is a Gumiho, Pure Love, City Hunter, Dream High, Two Wives, To the Beautiful You, Missing You, The Love Story of Kang Chi, Crazy Love, and The Heirs.[2]

In 2015, ABS-CBN aired Fated to Love You, Unforgettable Love, Let's Get Married, and My Lovely Girl. The Asian drama block was discontinued in June 2015.

In 2016, ABS-CBN only aired one Korean drama, My Love Donna, which premiered on March 14, 2016 but was cancelled on April 8, 2016, making it the first Asian drama abruptly announced its "last two days" of airing. In the same year, ABS-CBN TV Plus' digital channel CineMo! began airing Korean dramas with Blood, You're All Surrounded, Blade Man, and Orange Marmalade.

In 2017, Korean dramas returned to ABS-CBN with Love in the Moonlight, Goblin, Legend of the Blue Sea, Weightlifting Fairy, and Hwarang.

In 2018, ABS-CBN continued airing several Korean drama such as Black, The King is in Love, I am Not a Robot, W, Doctor Crush, Go Back Couple, Hwayugi, My Time with You, and What's Wrong with Secretary Kim, together with the 2018 Chinese remake of Meteor Garden. ABS-CBN TV Plus also launched its digital channel Asianovela Channel on July 30, 2018, which aired more Korean dramas with Bubble Gum, High Society, On the Way to the Airport, Uncontrollably Fond, and Woman with a Suitcase.

In 2019, Encounter, Gangnam Beauty, Code Name: Terrius, 100 Days My Prince, I Have a Lover, Hotel del Luna, and Touch Your Heart were aired on ABS-CBN.

In 2020, ABS-CBN aired the final remaining Asian dramas on its main network: Flower Crew: Dating Agency, Story of Yanxi Palace, The Tale of Nokdu, and Love in Sadness. On May 5, 2020, both ABS-CBN and Asianovela Channel went off the air due to the NTC's cease-and-desist order following the expiration of the network's franchise; Love in Sadness and Story of Yanxi Palace were both stop aired as a result. On June 1, 2020, Asianovela Channel resumed its operations. However, the channel permanently ceased broadcasting on June 30, 2020 due to the NTC's alias cease-and-desist order (ACDO) against ABS-CBN TV Plus and all of its digital channels that are transmitted through Channel 43 frequency after NTC was pressured by the members of the House of Representatives (such as Sagip Party-list Rep. Rodante Marcoleta and AnaKalusugan Party-list Rep. Mike Defensor) who were against the franchise renewal of ABS-CBN.[3] NTC then recalled all the frequencies and channels (including Asianovela Channel) assigned to ABS-CBN after the franchise renewal was rejected by the House Committee on Legislative Franchises.[4]

The programming block continues to air on other platforms operated by ABS-CBN Corporation. On June 15, 2020, Korean cable dramas Familiar Wife and The World of a Married Couple made their debut on pay cable and satellite via Kapamilya Channel. The Thai boys' love drama 2gether: The Series premiered online via iWantTFC on June 28, 2020 and it was the first Thai BL series to be aired in Philippine TV via Kapamilya Channel on July 27, 2020. Its sequel, Still 2gether, was also aired on August 2020. Meanwhile, the previously stopped airing Asian dramas Love in Sadness and Story of Yanxi Palace resumed airing on Kapamilya Channel with all complete episodes. Through a partnership agreement of ABS-CBN and GMMTV, more Thai series were introduced via iWantTFC such as Come to Me, I'm Tee, Me Too, Dark Blue Kiss, Theory of Love and The Shipper.[5]

In 2021, the programming block will continue to air more Asianovelas as ABS-CBN acquired the distribution rights of 2 series from China and Thailand which will be airing first in iWantTFC and that is Count Your Lucky Stars and A Tale of Thousand Stars.

Current programs

Note: Titles are listed in alphabetical order.

Kapamilya Channel

iWantTFC (online)

Upcoming programs

Note: Titles are listed in alphabetical order, followed by the premiere date in parentheses.

Chinese drama

Korean dramas

Turkish drama

Previous programs

Note: The following is a list of Asian dramas that originally aired first on each channels. Reruns are excluded in this section.

ABS-CBN
2003–2010
2011–2020

Asianovela Channel

CineMo!

Jeepney TV

Kapamilya Channel

Studio 23

iWantTFC (online)

Local adaptations

The success of Korean dramas prompted ABS-CBN to do teleserye remakes. The following Philippine adaptations are:

See also

References
  1. "Top Asianovelas since the year 2002". Philippine Entertainment Portal. January 16, 2008.
  2. "Korean Dramas Continue to Captivate the Philippines". The Korea Times. September 6, 2009.
  3. "Alias CDO: Can The NTC Stop ABS-CBN From Producing Content As Blocktimer?". OneNews.PH. July 2, 2020.
  4. "NTC orders recall of ABS-CBN's frequencies, channels in absence of legislative franchise". CNN Philippines. September 10, 2020. Retrieved September 10, 2020.
  5. "ABS-CBN announces partnership with Thailand's GMMTV". ABS-CBN News. June 15, 2020.
  6. "Brave and Beautiful breaks new ground in the Far East". Television Asia Plus. April 2018.
  7. ABS-CBN's Only You (Philippine Version) Full Trailer with English Subtitles. YouTube. iloveppop. April 26, 2009.
  8. Lovers in Paris trailer. YouTube. ABS-CBN Entertainment. October 22, 2009.
  9. Green Rose Full Trailer. YouTube. ABS-CBN Entertainment. January 24, 2011.
  10. PURE LOVE Trailer. YouTube. ABS-CBN Entertainment. June 20, 2014.
  11. TWO WIVES Full Trailer. YouTube. ABS-CBN Entertainment. October 3, 2014.
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