Heart of Asia (TV channel)

Heart of Asia (also called as Heart of Asia Channel or GMA Heart of Asia) is a Filipino free-to-air television channel owned by GMA Network Inc. The channel was on test broadcast from June 12, 2020 until June 28, 2020;[1] and was officially launched on June 29, 2020.[2] It operates Mondays to Fridays from 6:00 AM to 12:05 AM, Saturdays from 6:00 AM to 12:30 AM and Sundays from 6:00 AM to 12:00 MN.

Not to be confused with GMA The Heart of Asia.
Heart of Asia
CountryPhilippines
Broadcast areaPhilippines
NetworkGMA Network
Slogan
  • This is How Asia Does Drama, This is Heart of Asia
  • The Best of GMA; Tagalized Koreanovelas, Movies and other Asian Dramas
HeadquartersGMA Network Center, EDSA cor. Timog Ave., Diliman, Quezon City, Philippines
Programming
Language(s)Filipino
Picture format480i (SDTV)
Ownership
OwnerGMA Network, Inc.
Sister channels
History
LaunchedJune 12, 2020 (2020-06-12) (test broadcast)
June 29, 2020 (2020-06-29) (official launch)
Availability
Terrestrial
Digital terrestrial televisionChannel 7.03 (Metro Manila and Metro Cebu)
Channel 10.03 (Baguio City and Dagupan City)
Channel 12.03 (Batangas)
Channel 5.03 (Metro Davao)
GMA AffordaboxChannel 3

Overview

Background

Heart of Asia's name was similarized to its programming block of the same title which airs Filipino-dubbed "Asianovelas" (local term for drama shows produced in Asian countries) from China, Hong Kong, South Korea, Taiwan, Japan, Thailand and many more. It consists of airing well-loved Asian dramas and movies aired on its sister channels, GMA and GMA News TV (formerly QTV/Q) mixed with local dramas that been formerly broadcast on GMA and local and foreign movies.

Asian TV Official Website: My Asian Tv

Plans

In 2019, GMA Network, Inc. has announced its plans to invest for its second phase its transition to digital television, including partnering with South Korean entertainment company JungoTV and Philippine conglomerate PLDT-Smart to distribute content in across all its channels.[3][4][5] In preparation of releasing a self-patented digital television box named GMA Affordabox, and as part of its 70th founding anniversary, GMA Network launched a new channel, Heart of Asia, which its plans to include in their digital channel lineup of DZBB-DTV Channel 15.[6]

Launching

On June 7, 2020, GMA Network aired an announcement advising audiences to re-scan their digital TV boxes on June 12, 2020 to receive their new lineup which includes GMA, GMA News TV and Heart of Asia.[1] The channel plans to air dramas that were previously shown on the GMA Heart of Asia and GMA FantaSeries programming blocks as well as GMA-produced drama programs (formerly aired on cable / satellite channel Fox Filipino, jointly run with Fox Networks Group), and also airing movies with multiple blocks to separate every theme of the movies.[7] Heart of Asia was aired on June 12, 2020 as a 'Test Broadcast'. It airs provisional programs (such as The Big One, My Secret Romance, and now-defunct GMA News TV drama anthology, Wagas), while it airs promo plug of the upcoming programs with its assigned blocks. The channel was launched on June 29 in a regular programming.

Contents

As of June 29, 2020; Heart of Asia programs are divided into various programming blocks:

  • ATINovelas -- (a portmanteau of the Filipino word 'Atin' which means 'Our Own' and a word 'Novelas') a block that airs selected Filipino teleseryes and series that were previously aired on GMA (via its Afternoon Prime [formerly Dramarama sa Hapon and Haponalo], Telebabad, Sabado Star Power and Sunday Grande [formerly Linggo Bingo] blocks) and the now-defunct cable channel, Fox Filipino.
  • K Feels – (a shortened term for 'Korean Feels') a block consisting of selected Korean dramas and series that were previously aired on GMA and GMA News TV.
  • Absolutely Asian/Asian Invasion – a block consisting of selected Asian dramas and series (under the GMA FantaSeries and GMA The Heart of Asia blocks, except Korean dramas) that were previously aired on GMA and GMA News TV.
  • Strictly Pinoy – a movie block consisting of Filipino films produced and/or co-produced by GMA Films (now GMA Pictures) and its partners (Viva Films, Regal Entertainment, etc.). It airs every Saturday at 7:00pm with replays every Sunday at 9:00am.
  • Action Flicks – a block that airs action-themed Asian movies every Saturday at 9:00pm.
  • Feel na Films – a block that airs romance or drama-themed Asian movies every Sunday at 6:00pm.
  • Screams on Screen – a block that airs horror/mystery-themed Asian movies every Sunday at 8:00pm.
  • Weekend Vibes - a block that consists of replays of Heart of Asia programs (also known as series marathon) and movie blocks that air every Saturday from 6:00am to 12:30am and Sunday from 6:00am to 12:00mn.

Programming

Current programming
K-Feels
Absolutely Asian
Atinovelas
Heart of Asia Variety
Infomercials
  • EZ Shop Asia[8]

Upcoming programming
Absolutely Asian
ATINovelas
Unconfirmed
K-Feels

Former programming
ATINovelas

See also

References
  1. "Advisory for Digital TV Box users: Mag-rescan na sa June 12!". GMA Network on YouTube. June 7, 2020. Retrieved June 10, 2020.
  2. "New digital channel 'Heart of Asia' launched". Manila Standard. June 30, 2020. Retrieved July 17, 2020.
  3. Camus, Miguel R. (February 24, 2019). "GMA Network eyes P1-B investment in 2nd phase of digital TV rollout". Philippine Daily Inquirer. Retrieved June 10, 2020.
  4. Bartolome, Jessica (June 28, 2019). "GMA Network inks partnership with Jungo TV for concert, K-pop channels". GMA News Online. Retrieved June 10, 2020.
  5. Camus, Miguel R. (January 10, 2019). "GMA teaming up with PLDT for shift to digital". Philippine Daily Inquirer. Retrieved June 10, 2020.
  6. Esmael, Lisbet K. (June 8, 2020). "GMA to launch digital television box 'soon'". The Manila Times. Retrieved June 10, 2020.
  7. "Scan your Digital receivers this June 12 (Friday) to watch Heart of Asia Channel on your TVs!". Heart of Asia on Facebook. June 9, 2020. Retrieved June 10, 2020.
  8. "EZ Shop Asia".
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