The Immaculate Collection (video)

The Immaculate Collection is the first commercially released music video compilation by American singer-songwriter Madonna. Released by Warner Music Vision, Warner Reprise Video and Sire Records on November 13, 1990 to accompany the audio CD, it contained music videos for singles released between 1983 and 1990. The collection won "Best Long Form Video" category at the 1991 MTV Video Music Awards.[1][2]

The Immaculate Collection
Video by
Madonna
ReleasedNovember 13, 1990
Recorded1983–90
Length60:00
Label
Director
Producer
  • Michele Ferrone
  • Simon Fields
  • Gregg Fienberg
  • Glenn Goodwin
  • Bruce Logan
  • David Naylor
  • Victoria Niles
  • Sharon Oreck
Madonna video chronology
Ciao Italia: Live from Italy
(1988)		 The Immaculate Collection
(1990)		 Blond Ambition World Tour Live
(1990)

Formats

The music video was released on VHS, LaserDisc, VCD (Asia only) and later DVD. It includes the first showing of the video to "Oh Father" (1989) which is not included on the audio release and had not been a single in some countries. The cover to this release was different from the audio version as it incorporated the back cover image from the CD/LP with the logo in the bottom right corner

The video was also included in the double box set The Ultimate Collection which also contained The Video Collection 93:99 (1999). It is also included the 3 VHS box set The Madonna Collection in 2000, which also include Madonna Live: The Virgin Tour and The Girlie Show: Live Down Under.[3][4][5][6]

Commercial performance

The Immaculate Collection debuted at number four on Billboard's Top Music Videos and fourteen at Top Videos sales on December 8, 1990.[7] Eventually the video compilation reached the number one in the Top Music Videos.[8] It sold 50,000 copies in its debut week and by the end of the year, had sold a 100,000 copies. After Nielsen Soundscan started tracking sales from March 1991, the video sold another 291,000 copies, for a total of 391,000 copies across United States.[9] As of January 1991, the video sold 300,000 copies across Europe.[10]

Track listing
No.TitleWriter(s)Director(s)Length
1."Lucky Star"MadonnaArthur Pierson3:30
2."Borderline"Reggie LucasMary Lambert3:57
3."Like a Virgin"
Lambert3:50
4."Material Girl"
Lambert4:43
5."Papa Don't Preach"
  • Brian Elliot
  • Madonna
James Foley5:06
6."Open Your Heart"
  • Madonna
  • Gardner Cole
  • Peter Rafelson
Jean-Baptiste Mondino4:26
7."La Isla Bonita"
Lambert4:01
8."Like a Prayer"
  • Madonna
  • Leonard
Lambert5:39
9."Express Yourself"
  • Madonna
  • Bray
David Fincher5:02
10."Cherish"
  • Madonna
  • Leonard
Herb Ritts4:34
11."Oh Father"
  • Madonna
  • Leonard
Fincher4:54
12."Vogue"
Fincher4:54
13."Vogue" (live at the 1990 MTV Video Music Awards)
  • Madonna
  • Pettibone
 6:25
Notes
  • "Lucky Star": VHS includes the original version of the video, which is the 7" version and the Laserdisc and DVD formats include the U.S. Remix version, which contains additional footage.
  • "Express Yourself": features an edited version of the video, which is based on the 7" version instead of the Shep Pettibone video remix.
  • "Justify My Love": is not included on the collection but was released as a standalone video single instead.

Charts

Certifications and sales
Region CertificationCertified units/sales
Argentina (CAPIF)[16]
Video release 		2× Platinum 120,000^
Argentina (CAPIF)[16]
DVD-5 edition 		Platinum 8,000^
Australia (ARIA)[17] 3× Platinum 45,000^
Brazil (Pro-Música Brasil)[18] Gold 25,000*
Germany (BVMI)[19] Gold 25,000^
United Kingdom (BPI)[20] Platinum 50,000^
United States (RIAA)[21] 3× Platinum 300,000^
Summaries
Europe
1991 sales 		— 300,000[10]

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Credits and personnel
Producers
  • Michele Ferrone ("Borderline")
  • Simon Fields ("Like A Virgin")
  • Gregg Fienberg ("Express Yourself")
  • Glenn Goodwin ("Lucky Star")
  • Bruce Logan ("Borderline")
  • David Naylor ("Papa Don't Preach", "Open Your Heart" and "La Isla Bonita")
  • Vicki Niles ("Oh Father" and "Vogue")
  • Sharon Oreck ("Material Girl", "Papa Don't Preach", "Open Your Heart", "La Isla Bonita", "Like A Prayer" and "Cherish")
Photography directors
  • Michael Ballhaus ("Papa Don't Preach")
  • Jordan Cronenweth ("Oh Father")
  • Andrea Dietrich ("Borderline")
  • Wayne Isham ("Lucky Star")
  • Pascal Lebegue ("Open Your Heart" and "Vogue")
  • Bryan Loftus ("La Isla Bonita")
  • Mark Plummer ("Express Yourself")
  • Steven Poster ("Like A Prayer")
  • Herb Ritts ("Cherish")
  • Peter Sinclair ("Like A Virgin" and "Material Girl")

References
  1. "1991 MTV Video Music Awards". MTV. Retrieved 2010-07-25.
  2. "dallasnews.com | Archives". Nl.newsbank.com. 1990-11-29. Retrieved 2010-08-31.
  3. Givens, Ron (1990-12-28). "Madonna: One of 1990's great entertainers". Entertainment Weekly. Retrieved 2010-08-31.
  4. "The Virginian-Pilot Archives". Nl.newsbank.com. 1990-11-22. Retrieved 2010-08-31.
  5. David Browne (1990-12-14). "The Immaculate Collection". Entertainment Weekly. Retrieved 2010-08-31.
  6. Holden, Stephen (1990-12-03). "Critic's Notebook — That Madonna Video — Realities and Fantasies". The New York Times. Retrieved 2010-08-31.
  7. "Top Video Sales | Top Music Videos" (PDF). Billboard. December 8, 1990. pp. 61–62. Retrieved January 21, 2021.
  8. "Top Video Sales | Top Music Videos" (PDF). Billboard. January 19, 1991. pp. 56 & 58. Retrieved January 21, 2021.
  9. Grein, Paul (2010-09-02). "Week Ending Aug. 29, 2010: Life's Ups & Downs". Yahoo!. Retrieved 2010-09-02.
  10. "EEC Pushes MusicVid Sell- Through Better Distribution, More Titles Planned" (PDF). Billboard. January 26, 1991. p. 79. Retrieved December 13, 2020.
  11. "RPM: Long Form Music Videos" (PDF). RPM. February 9, 1991. p. 7. Retrieved February 6, 2021.
  12. "Top 15 Music Video" (PDF). Music Week. December 1, 1990. p. vi. Retrieved February 3, 2021.
  13. "Top Video Sales" (PDF). Billboard. January 5, 1991. p. 45. Retrieved January 21, 2021.
  14. "Hitlisten. Musik DVD Top 10" (in Danish). Tracklisten. February 14, 2001. Archived from the original on October 3, 2012. Retrieved November 22, 2010.
  15. "TOP 30 DVD'S MUSICAIS SEMANA 38 de 2004" (in Portuguese). Associação Fonográfica Portuguesa — Artistas-Espectaculo.com. Archived from the original on November 20, 2010. Retrieved January 21, 2021.
  16. "Argentinian video certifications – Madonna – The Immaculate Collection". Argentine Chamber of Phonograms and Videograms Producers. Archived from the original on May 13, 2011.
  17. "Top 40 DVD Chart". Australian Recording Industry Association. Archived from the original on August 11, 2006. Retrieved September 24, 2017.
  18. "Brazilian video certifications – Madonna – The Immaculate Collection" (in Portuguese). Pro-Música Brasil.
  19. "Gold-/Platin-Datenbank (Madonna; 'The Immaculate Collection')" (in German). Bundesverband Musikindustrie.
  20. "British video certifications – Madonna – The Immaculate Collection". British Phonographic Industry.
  21. "American video certifications – Madonna – The Immaculate Collection". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Video Longform, then click SEARCH. 
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