The Ruby (EP)

The Ruby is the sixth extended play by South Korean girl group April. It was released on October 16, 2018, by DSP Media. The EP was supported by the "retro" lead single "Oh! My Mistake".[1] The Ruby debuted and peaked at number 10 on the Gaon Album Chart.

The Ruby
EP by
April
ReleasedOctober 16, 2018 (2018-10-16)
Recorded2018
Genre
Length16:26
LanguageKorean
Label
April chronology
The Blue
(2018)		 The Ruby
(2018)		 Da Capo
(2020)
Singles from The Ruby
  1. "Oh! My Mistake"
    Released: October 16, 2018

Background and release

DSP Media announced the band's comeback for October 16, 2018 on October 4.[2] Being in black and white, Osen noted that the promotional poster differed from April's previous imagery as it lacked any primary colors, and noted that the band had evolved and matured with each release, "adding a variety of changes to every album".[2] Several other publications also noted the change in style.[3][4]

"Oh! My Mistake" was released along with the EP on October 16, with Billboard calling it a "revitalizing dance track that adds a new side to April's artistry", as well as "unconventional" and describing it as having a "rollicking '80s-esque scattered beat and quirky, cloying lo-fi vocals over vibrant synths".[1] The magazine also said the video "takes the audience back to the yesteryears of VHS tapes, corded phones, and RAZRs".[1]

Music

The EP opens with "Oh-e-Oh", an upbeat tropical song, followed by the lead single "Oh! My Mistake", an "unconventional" retro dance track. "Story", the third song, was called a "whimsical, retro synth-pop tune", and the last original song on the album, "Love Clock", is a pop rock track about the passage of time.[1]

Commercial performance

The Ruby debuted at number 10 on South Korea's Gaon Album Chart, while Oh! My Mistake did not enter the Gaon Digital Chart but entered the component Download Chart at 71. The EP has sold 7,070 physical copies as of November 2018.

Track listing
No.TitleLength
1."Oh-e-Oh"3:12
2."Oh! My Mistake"3:25
3."Story"3:06
4."Love Clock"3:18
5."Oh! My Mistake" (instrumental)3:25
Total length:16:26

Charts
Chart (2018) Peak
position
South Korean Albums (Gaon)[5] 10

References
  1. Herman, Tamar (October 17, 2018). "K-pop Girl Group April Turn up the Retro In 'Oh! My Mistake' Music Video: Watch". Billboard. Retrieved November 15, 2018.
  2. Jeong, Jeewon (October 4, 2018). ""청정돌의 변신"…에이프릴, 16일 'the Ruby'로 가요계 컴백 [공식입장]" ["Transformation of clean stone" ... Apr. 16, 'The Ruby' comeback comeback [official position]]. Osen. Retrieved November 15, 2018.
  3. "에이프릴, 새 앨범 '더 루비'로 16일 컴백" [Apr, 16th comeback with new album 'The Ruby']. Yonhap. October 4, 2018. Retrieved November 15, 2018.
  4. "[공식] "확 달라졌다"…에이프릴, 10월 16일 'the Ruby'로 컴백 확정" [[Official] "Changed" ... APRIL, Oct. 16 Confirmed as 'The Ruby']. Chosun. October 4, 2018. Retrieved November 15, 2018.
  5. "Gaon Album Chart – Week 42, 2018". Gaon Chart (in Korean). Retrieved November 15, 2018.
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