Time for the Moon Night (song)

"Time for the Moon Night" (Korean: 밤; RR: Bam; Lit.: "Night") is a song recorded by South Korean girl group GFriend for their sixth extended play of the same name. The song was released by Source Music on April 30, 2018. It is the first and only song to achieve a grandslam in 2018, winning all of the six music program trophies consecutively in one week.[1]

"Time for the Moon Night"
Single by GFriend
from the EP Time for the Moon Night
ReleasedApril 30, 2018
GenreK-pop
Length3:46
Label
Songwriter(s)
  • Noh Joo-hwan
  • Lee Won-jong
Producer(s)
  • Noh Joo-hwan
  • Lee Won-jong
GFriend singles chronology
"Summer Rain"
(2017)		 "Time for the Moon Night"
(2018)		 "Sunny Summer"
(2018)
Music video
"Time for the Moon Night" on YouTube

"Time for the Moon Night", written by No Joo-hwan and Lee Won-jong, is GFriend's first single not written by producer duo Iggy and Youngbae.[2]

Composition

The single has a retro sound reminiscent of Japanese anime soundtracks.[3] Kwak Yeon-soo of The Korea Times described it as a "whimsical dance song with a lyrical melody and dynamic tempo" which "offers introspective lyrics and honest storytelling".[4] Tamar Harman of Billboard described it as "a song that is sprinkled with retro-inspired digital quirks, fluttering synths, and layered harmonies as the members of GFriend sing their way between dynamic tempo and tonal shifts".[5]

Release and promotions
Logo used for promotion of Time for the Moon Night.

After a seven-month break since the sextet's Summer Rain, GFriend officially returned with their 8th Mini Album: Time for the Moon Night, including their newest single in the same name on April 30, 2018. They release three versions of the album named: "Time Version", "Moon Version" and "Night Version".[6] At the same day, GFriend held a comeback showcase entitled Moon Light: Express 241 at Yes24 Live Hall at Gwangjin-gu. The group performed the lead single, "Time for the Moon Night" and the sidetrack "Love Bug" at the media showcase, which was simultaneously broadcast live via Naver's V-Live app.

GFriend started promoting the album with the performances of their latest songs, "Time for the Moon Night" and "Love Bug" at MCountdown on May 3, 2018, preceding live stages on various music shows on the entire week. In their second week of promotion, the song won first place on every music show with a chart system, making GFriend the first and only artist to achieve a grandslam in 2018. GFriend ended their promotions on May 20th, garnering a total of 10 trophies from all six music programs, thus becoming the third among the group's lead singles with most number of wins, only behind Rough and Navillera.[7]

Chart performance

The song debuted at number 9 on the Gaon Digital Chart, on the chart issue dated April 29-May 5, 2018, with 28,606,419 points[8] and later peaked at number 2 in its third week with 41,006,851 points[9] It also debuted at number 6 on Billboard Korea's Kpop Hot 100 and peaked at number 3 in its third week.[10][11]

The song debuted at number 3 on the chart for the month of May 2018, with 155,325,483 points.[12] The song was also included in the half-year chart, landing at number 49 with 280,543,556 points.[13]

Music video

A music video for the song was released on April 30, 2018. The song's music video shifts the group away from the uniform-inspired, synchronized looks of their previous conceptual eras, and instead individualizes each of the six members.[5]

The music video was directed by Eddie Yoo-jeong Ko of Lumpens.[14]

Live performances

The group held their first comeback stage on Mnet's M Countdown on May 3, 2018 and ended their promotions on SBS's Inkigayo on May 20.

Accolades
Time for the Moon Night awards and nominations
GFriend at the 2016 Melon Music Awards
Totals[lower-alpha 1]
Wins6
Nominations9
Note
  1. Certain award groups do not simply award one winner. They recognize several different recipients, have runners-up and have third place. Since this is a specific recognition and is different from losing an award, runner-up mentions are considered wins in this award tally. For simplification and to avoid errors, each award in this list has been presumed to have had a prior nomination.

GFriend proved their strength by breaking the walls of the music charts.

The lead single, Time for the Moon Night is officially crowned as the very first and only song to garner a grandslam in 2018, after achieving six consecutive music program wins. The group is also gaining more attention by them drawing a curve with the increase of their rankings on every music charts.

On top of that, after the broadcast of Time for the Moon Night performances on every music shows, it has garnered a lot of warm response. That being the direct result of their music chart rankings to rise steadily as they were able to break the solid walls of strong chart toppers like TWICE, 'School Rapper 2', Melomance, and iKON among others.[15]

Music programs awards
Keys
Indicates a Music Show All-Kill or Grandslam: Winning all of the Music Programs in an entire week consecutively.
Program Network Date Ref.
The Show SBS MTV May 8, 2018 [16]
Show Champion MBC Music May 9, 2018
May 16, 2018
M Countdown Mnet May 10, 2018
Music Bank KBS May 11, 2018
May 18, 2018
Show! Music Core MBC May 12, 2018
May 19, 2018
Inkigayo SBS May 13, 2018
May 20, 2018

2018 Year-End/Decade Listicles
Critic/Publication List Rank Ref.
KultScene 25 Kpop Sidetracks of 2018 [with Flower Garden] 16 [17]

Year-End Awards/Other Accolades
See also: List of awards and nominations received by GFriend
Year presented, name of the organization or award ceremony, category and the result of the nomination.
Year Organization Category Results Ref.
2019 Gaon Chart Music Awards Performer of the Year (Instrumentals) Won [16]
Song of the Year – April Nominated
Golden Disk Awards Digital Bonsang Nominated
2018 Melon Music Awards Best Music Video Won [18]
Song of the Year Won
2019 Seoul Music Awards Best Dance Performance Won
2018 Simply Kpop Year-End Special The Most Highlighted Artist of the Year Won [19]
2019 ATKP x Idol Champ Awards Best Roller Coaster Dance Moments Won [20][21]
Best 2X Dance Moments 2nd Place

Charts
Chart (2018) Peak

position

South Korea (Gaon Digital Chart)[8] 2
South Korea (Kpop Hot 100) 3

See also

References
  1. "여자친구, 차트 상승 이끈 콘텐츠 파워…'밤' 음원차트 최상위 등극". XSports News (in Korean). February 1, 2021. Retrieved May 14, 2018.
  2. Herman, Tamar (May 1, 2018). "GFriend Return With 'Time For The Moon Night': Watch". Billboard. Retrieved May 2, 2018.
  3. Hong Dam-young (May 3, 2018). "[Album review] GFriend's Japanese anime sound never gets old". The Korea Herald. Retrieved May 11, 2018.
  4. Kwak Yeon-soo (May 2, 2018). "'Girlie' band GFriend seeks image makeover". The Korea Times. Retrieved May 11, 2018.
  5. "GFriend Return With 'Time For The Moon Night'". billboard.com. Retrieved 2018-08-03.
  6. Time for the Moon Night (CD). GFriend. Source Music. 2018.CS1 maint: others (link)
  7. "여자친구, 차트 상승 이끈 콘텐츠 파워…'밤' 음원차트 최상위 등극". XSports News (in Korean). February 1, 2021. Retrieved May 14, 2018.
  8. "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2018-08-03.
  9. "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2018-08-03.
  10. "Billboard Korea K-Pop 100". billboard.com. Retrieved 2018-08-03.
  11. "Billboard Korea K-Pop 100". billboard.com. Retrieved 2018-08-03.
  12. "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2018-08-03.
  13. "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2018-08-03.
  14. Ko, Edie (May 6, 2018). "밤 / Time for the moon night - GFRIEND". Vimeo. Retrieved May 26, 2018.
  16. "Kim Mi-jung & Shin Sang-won receiving the Performer of the Year [Best Instrumentals] for GFRIEND's Time for the Moon Night at 8th Gaon Chart Music Awards". youtube.com. Retrieved January 23, 2019.
  17. "25 Kpop Sidetracks of 2018". KultScene. December 19, 2020. Retrieved December 19, 2020.
  18. "Winners Of The 2018 Melon Music Awards". Soompi. December 1, 2018. Retrieved 2018-12-30.
  19. "GFriend chosen as one of the Simply Kpop′s ADIEU 2018 'The Most Highlighted Artist of 2018'". Simply Kpop: TV Archive. December 21, 2018. Retrieved December 4, 2020.
  20. "[ATKP X IDOLCHAMP AWARDS] - IDOLCHAMPION Of The Year; 2018년 이달의 아챔돌에 입성한 14팀의 아이돌을 위한 총 결산투표! 올해의 아이돌챔피언은? (♡' v '♡)". IDOLCHAMP Official Twitter. Retrieved December 10, 2018.
  21. "2019 [ATKP X IDOLCHAMP AWARDS] - Winners". All The Kpop. Retrieved January 8, 2019.
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