TrueBlue

TrueBlue is the frequent-flyer program of JetBlue that offers points to passengers traveling on most fare types, as well as to consumers who utilize JetBlue co-branded credit cards.

TrueBlue
TypeFrequent-flyer program
OwnerJetBlue
Introduced2008 (2008)
WebsiteTrueBlue

History

In 2008, JetBlue launched TrueBlue, its very own loyalty program. Under the original TrueBlue program, flights were worth two, four, or six points based on distance of the flights, and double points were awarded for flights booked online.[1]

In September 2009, JetBlue made changes to its TrueBlue program.[2] In the new program, members receive three points for every dollar spent toward a flight, excluding taxes and fees, plus an additional three points for every dollar spent on a flight if booked online directly on the JetBlue.com website. Additional points are awarded if the member uses the Barclay's issued JetBlue Mastercard credit card to purchase the flight. The price of flights in points depend on the fare of the flight in U.S. dollars.

The new program launched on November 9, 2009.[3][4]

In June 2013, JetBlue announced that TrueBlue points will never expire for any reason.[5][6]

Partnership

JetBlue rewards program offers partnerships with the following companies with partnerships to accumulate points.[7]

Airlines

The following airlines partner with jetBlue TrueBlue to allow their customers to accumulate points from their airlines.

Mosaic

TrueBlue Mosaic is a top tier Loyalty Program within TrueBlue Operations. To have Mosaic Status, customers have to meet either two measures. One measure customers need 15,000 points, the other measure customers need 30 flight segments along with 12,000 points, all within a calendar year.[8]

The benefits include the first to board, 1st and 2nd checked bags are free, and it own dedicated customer service line.[8]

Reference List
  1. "TrueBlue program: Jet more and earn award flights". JetBlue Airways. Archived from the original on July 5, 2008. Retrieved October 23, 2011.
  2. "New TrueBlue program". JetBlue Airways. Retrieved October 23, 2011.
  3. JetBlue's Revamped TrueBlue Program Touches Down. Investor.jetblue.com. November 11, 2009. Retrieved December 22, 2010.
  4. JetBlue | TrueBlue: Frequently asked questions. Trueblue.jetblue.com. Retrieved December 22, 2010.
  5. "JetBlue | TrueBlue: Start earning". Trueblue.jetblue.com. Retrieved 2013-07-04.
  6. "JetBlue | TrueBlue: Reasons to join". Trueblue.jetblue.com. Retrieved 2013-07-04.
  7. "JetBlue". www.jetblue.com. Retrieved 2020-11-27.
  8. "TrueBlue Mosaic - JetBlue". www.jetblue.com. Retrieved 2020-11-27.
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