Under the Influence (radio series)
Under the Influence is a Canadian radio documentary series about marketing and advertising presented by former adman Terry O'Reilly. It premiered on January 7, 2012 on CBC Radio One and currently has over a million radio listeners per week as well as over 25 million podcast downloads.
| Running time | 30 minutes |
|---|---|
| Country of origin | Canada |
| Language(s) | English |
| Home station | CBC Radio One |
| Hosted by | Terry O'Reilly |
| Produced by | Debbie O'Reilly |
| Edited by | Callie O'Reilly |
| Original release | January 7, 2012 – present |
| No. of series | 7 |
| Website | www |
| Podcast | www |
The series serves as a follow up to two previous programs hosted by O'Reilly, O'Reilly on Advertising (2005) and The Age of Persuasion (2006-2011). While those shows focused primarily on advertising, this series focuses on marketing.
Episode guide
Season 1
Season One Episode Guide[1]
| Episode | Title | Broadcast Date |
|---|---|---|
| 101 | A New BRIC in the Wall | January 7, 2012 |
| 102 | Men Are From Sears | January 14, 2012 |
| 103 | Voices of Influence | January 21, 2012 |
| 104 | Great Brands That Never Advertise | January 28, 2012 |
| 105 | Getting Personal in the Classified Ads | February 4, 2012 |
| 106 | Big Chill Marketing: The Influence of Music | February 11, 2012 |
| 107 | The Marketing Genius of Steve Jobs - Part 1 | February 18, 2012 |
| 108 | The Marketing Genius of Steve Jobs - Part 2 | February 25, 2012 |
| 109 | Movie Marketing | March 3, 2012 |
| 110 | Marketing in a Crisis] | March 10, 2012 |
| 111 | Accidental Brands | March 17, 2012 |
| 112 | Handcuffed By Brand Image | March 24, 2012 |
| 113 | When Big Brands Houdini | March 31, 2012 |
| 114 | Mascots | April 7, 2012 |
| 115 | Charlie Bit My Ad: When Advertising Works Too Well | April 14, 2012 |
| 116 | Sex in Advertising | April 21, 2012 |
| 117 | Hyper-Targeting: How Brands Track You Online | April 28, 2012 |
| 118 | Colour Schemes: How Colours Make Us Buy | May 5, 2012 |
| 119 | Brand Envy 2012 | May 12, 2012 |
| 120 | When Brands Apologize: Sorry Seems to Be the Smartest Word | May 19, 2012 |
| 121 | Books, Books, Books | May 26, 2012 |
| 122 | LGBT Advertising: Chasing the Pink Dollar | June 2, 2012 |
| 123 | It's the Little Things | June 9, 2012 |
| 124 | Striking Images: Matchbook Advertising | June 16, 2012 |
| 125 | Dear Terry | June 23, 2012 |
Season 2
Season Two Episode Guide[2]
| Episode# | Broadcast# | Title | Broadcast Date |
|---|---|---|---|
| 2x01 | 201 | SHAME: The Secret Tool of Marketing | January 5, 2013 |
| 2x02 | 202 | A Prize In Every Box: Premiums, Toys and Box-Tops | January 12, 2013 |
| 2x03 | 203 | Timing Is Everything | January 19, 2013 |
| 2x04 | 204 | Radio Is Dead. Long Live Radio | January 26, 2013 |
| 2x05 | 205 | Buy Less: How Some Companies Profit By Asking You To Spend Less | February 2, 2013 |
| 2x06 | 206 | Look What They've Done To My Song, Ma | February 9, 2013 |
| 2x07 | 208 | Coming Soon - The Art Of The Movie Trailer | February 23, 2013 |
| 2x08 | 209 | Marketing Stunts | March 2, 2013 |
| 2x09 | 210 | Billion Dollar Brands | March 9, 2013 |
| 2x10 | 211 | Tales of Customer Service | March 16, 2013 |
| 2x11 | 212 | Selling Danger | March 23, 2013 |
| 2x12 | 214 | Famous Marketing Blunders | April 6, 2013 |
| 2x13 | 215 | Game Shows As Marketing | April 13, 2013 |
| 2x14 | 216 | Loss Leaders: How Companies Profit By Losing Money | April 20, 2013 |
| 2x15 | 217 | Brand Envy 2013 | April 27, 2013 |
| 2x16 | 219 | Nothing In Common: How Hollywood Portrays Ad People | May 11, 2013 |
| 2x17 | 220 | Real Time Advertising | May 18, 2013 |
| 2x18 | 221 | Nobody's Dead Anymore: Marketing Deceased Celebrities | May 25, 2013 |
| 2x19 | 223 | Trust In Advertising | June 2, 2013 |
| 2x20 | 224 | This I Know | June 15, 2013 |
| 2x21 | 225 | Dear Terry] | June 22, 2013 |
Season 3
Season Three Episode Guide[3]
| Episode # | Broadcast # | Title | Broadcast Date |
|---|---|---|---|
| 3x01 | 301 | Looking Out For #1 | January 4, 2014 |
| 3x02 | 302 | The Psychology of Price | January 11, 2014 |
| 3x03 | 303 | Cause Marketing | January 18, 2014 |
| 3x04 | 304 | Marketing Rock'N'Roll Part I | January 25, 2014 |
| 3x05 | 305 | Marketing Rock'N'Roll Part II | February 1, 2014 |
| 3x06 | 306 | Marketing The Olympics | February 8, 2014 |
| 3x07 | 307 | Ambush Marketing | February 15, 2014 |
| 3x08 | 309 | Have It Your Way: How Mass Customization Is Changing Marketing | March 1, 2014 |
| 3x09 | 310 | Viral Videos | March 8, 2014 |
| 3x10 | 311 | Advertising Alumni | March 15, 2014 |
| 3x11 | 312 | Sunny With A Chance of Mousetraps: How Weather Affects Marketing | March 22, 2014 |
| 3x12 | 314 | Elevator Pitches | April 5, 2014 |
| 3x13 | 315 | Terry's Bookshelf | April 12, 2014 |
| 3x14 | 316 | Brand Envy 2014 | April 19, 2014 |
| 3x15 | 317 | Nudge: The Persuasive Power of Whispers | April 26, 2014 |
| 3x16 | 319 | When Founders Are The Face of the Company | May 10, 2014 |
| 3x17 | 320 | Selling Death | May 17, 2014 |
| 3x18 | 321 | 21st Century Brands | May 24, 2014 |
| 3x19 | 323 | Satisfaction Guaranteed | June 7, 2014 |
| 3x20 | 324 | When Brands Mock Other Brands | June 14, 2014 |
| 3x21 | 325 | Dear Terry 2014 | June 21, 2014 |
Season 4
| Episode # | Broadcast # | Title | Broadcast Date |
|---|---|---|---|
| 4x01 | 401 | Strange Brands | January 3, 2015 |
| 4x02 | 402 | Controversy Advertising | January 10, 2015 |
| 4x03 | 403 | Selling Ugly | January 17, 2015 |
| 4x04 | 404 | Selling The Moon: Part 1 | January 24, 2015 |
| 4x05 | 405 | Selling The Moon: Part 2 | January 31, 2015 |
| 4x06 | 406 | Marketing Hit Songs | February 7, 2015 |
| 4x07 | 408 | For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees | February 21, 2015 |
| 4x08 | 409 | Geography As Branding | February 28, 2015 |
| 4x09 | 410 | The Sharing Economy | March 7, 2015 |
| 4x10 | 411 | Giftvertising | March 14, 2015 |
| 4x11 | 413 | The Marketing Innovations Episode | March 28, 2015 |
| 4x12 | 414 | Limited Edition Brands | April 4, 2015 |
| 4x13 | 415 | Tourism Marketing | April 11, 2015 |
| 4x14 | 416 | Brand Envy 2015 | April 18, 2015 |
| 4x15 | 417 | Show Me The Money: The World of Product Placement | April 25, 2015 |
| 4x16 | 419 | Even In The Dark: How Packaging Persuades You To Buy | May 9, 2015 |
| 4x17 | 420 | Sue Me, Sue You Blues: Famous Advertising Lawsuits | May 16, 2015 |
| 4x18 | 421 | Bookmarks 2015 | May 23, 2015 |
| 4x19 | 422 | The Internet of (Marketing) Things | May 30, 2015 |
| 4x20 | 424 | Selling Yourself: The Art of Personal Branding | June 13, 2015 |
| 4x21 | 425 | Ask Terry 2015 | June 20, 2015 |
Season 5
Season Five Episode Guide[4]
| Episode # | Broadcast # | Title | Broadcast Date |
|---|---|---|---|
| 5x01 | 501 | How Marketing Created Rituals | 5 January 2016 |
| 5x02 | 502 | Promise Less, Profit More | 13 January 2016 |
| 5x03 | 503 | Zombie Brands | 20 January 2016 |
| 5x04 | 504 | When Marketers Lie | 27 January 2016 |
| 5x05 | 505 | Small Move, Big Gain | 3 February 2016 |
| 5x06 | 506 | Words Invented By Marketers | 10 February 2016 |
| 5x07 | 508 | Movie Merchandising | 24 February 2016 |
| 5x08 | 509 | Achilles Heel Advertising: Repositioning The Competition | 2 March 2016 |
| 5x09 | 510 | Live and Let Buy: Where You Live Dictates What You Purchase | 9 March 2016 |
| 5x10 | 511 | Liar For Hire: And Other Strange Service Companies | 16 March 2016 |
| 5x11 | 513 | Bouncing Back: How Marketers Survive Debacles | 30 March 2016 |
| 5x12 | 514 | World’s Oldest Brands | 6 April 2016 |
| 5x13 | 515 | Business As Unusual: The World of B2B Advertising | 13 April 2016 |
| 5x14 | 516 | Brand Envy (2016) | 20 April 2016 |
| 5x15 | 518 | Strange Bedfellows: Advertising & Porn – Part I | 4 May 2016 |
| 5x16 | 519 | Strange Bedfellows: Advertising & Porn – Part II | 11 May 2016 |
| 5x17 | 520 | Radio Still Makes Waves | 18 May 2016 |
| 5x18 | 521 | Persuasive Perks: The World of Loyalty Programs | 25 May 2016 |
| 5x19 | 522 | Bookmarks 2016 | 1 June 2016 |
| 5x20 | 523 | When Madison Avenue Met Broadway: The World of Industrial Musicals | 8 June 2016 |
| 5x21 | 524 | Commercial Parodies | 15 June 2016 |
| 5x22 | 525 | Ask Terry (2016) | 22 June 2016 |
Season 6
| Episode # | Broadcast # | Title | Broadcast Date |
|---|---|---|---|
| 6x01 | 601 | The Crazy World of Trademarks | January 5, 2017 |
| 6x02 | 602 | Unforeseen Circumstances: How Companies are Affected by Chance | January 12, 2017 |
| 6x03 | 603 | Passport Revoked: When Brands Fail Internationally | January 19, 2017 |
| 6x04 | 604 | What A Difference A Difference Makes: Standing Out In The Marketplace | January 26, 2017 |
| 6x05 | 605 | Judgment Day: Super Bowl Advertising | February 2, 2017 |
| 6x06 | 606 | Lead Balloons: When Negative Brand Names Work | February 9, 2017 |
| 6x07 | 608 | Brands In Cars Getting Coffee: Sponsorship Marketing | February 23, 2017 |
| 6x08 | 609 | The Elephant in the Room: Humane Marketing vs. Profit | March 2, 2017 |
| 6x09 | 610 | The Odd Couple: Unlikely Marketing Collaborations | March 9, 2017 |
| 6x10 | 611 | The Frankenstein Factor: Inventors Who Regret Their Inventions | March 16, 2017 |
| 6x11 | 613 | The Wizarding world of Influencer Marketing | March 30, 2017 |
| 6x12 | 614 | Selling the Dream: Real Estate Advertising | April 6, 2017 |
| 6x13 | 616 | Brand Envy: #Canada150 | May 11, 2017 |
| 6x14 | 618 | The Lean Mean Money Machine: How Marketing Affects Sports | June 1, 2017 |
| 6x15 | 619 | Now Splinter Free: How Marketing Broke Taboos | June 8, 2017 |
| 6x16 | 620 | Cannes Creative Advertising Be Effective? | June 15, 2017 |
| 6x17 | 621 | Bookmarks 2017 | June 22, 2017 |
| 6x18 | 622 | Ask Terry 2017 | June 29, 2017 |
| 6x19 | 628 | Guys and Dolls: Gender Marketing, Part 1 | August 12, 2017 |
| 6x20 | 629 | Guys and Dolls: Gender Marketing, Part 2 | August 17, 2017 |
| 6x21 | 630 | Grab Your Wallets: When Brands Go Political | August 24, 2017 |
| 6x22 | 631 | The Most Interesting Adman in the World: The Story of Albert Lasker | August 31, 2017 |
Season 7
| Episode # | Broadcast # | Title[5][6] | Broadcast Date |
|---|---|---|---|
| 7x01 | 701 | Put It Between Your Knees and Squeeze: Marketing A Fad | January 4, 2018 |
| 7x02 | 702 | I See A Little Silhouetto Of A Brand: How Old School Products Survive | January 11, 2018 |
| 7x03 | 703 | Damn the Torpedoes | January 18, 2018 |
| 7x04 | 704 | Underwear In Your Mailbox: Subscription Marketing | January 25, 2018 |
| 7x05 | 705 | Delicious Names: Marketing Appetite Appeal | January 30, 2018 |
| 7x06 | 706 | A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems | February 8, 2018 |
| 7x07 | 707 | Comic Book Ads | February 15, 2018 |
| 7x08 | 708 | Kentucky Fried Brand Myths | February 22, 2018 |
| 7x09 | 709 | Celebrities: Living To Tell The Tales | March 1, 2018 |
| 7x10 | 710 | Worthless to Priceless | March 8, 2018 |
| 7x11 | 711 | Three products you didn't know were named after their inventors | March 15, 2018 |
| 7x12 | 712 | Famous Jingles: How a franchisee gone rogue inspired the Big Mac Song | March 22, 2018 |
| 7x13 | 713 | Famous Jingles, Part Two | March 29, 2018 |
| 7x14 | 715 | Hey Vern! When Ads Go Hollywood | April 12, 2018 |
| 7x15 | 716 | Brand Envy 2018 | April 19, 2018 |
| 7x16 | 717 | Bookmarks 2018 | April 26, 2018 |
| 7x17 | 718 | Lemonade: Marketing a Negative | May 3, 2018 |
| 7x18 | 720 | Avon Calling: Door to Door Marketing | May 17, 2018 |
| 7x19 | 721 | Marching Orders: Household Products Invented by the Military | May 24, 2018 |
| 7x20 | 722 | Guinness Book of World Ad Records | May 30, 2018 |
| 7x21 | 723 | How Tourism Survives a Tragedy | June 7, 2018 |
| 7x22 | 724 | Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide | June 14, 2018 |
| 7x23 | 725 | Ask Terry 2018 | June 21, 2018 |
Other information
- Under The Influence began in 2012 as the follow-up radio series to The Age of Persuasion (2006-2011). The name change was made when co-producer Mike Tennant left the show in 2011, and to reflect the sweeping changes in the marketing world.
- Under The Influence has been awarded two Gold trophies and one Silver at the New York Festivals in 2013 and 2014.
- Keith Ohman has been the sound engineer on every episode, going back to O’Reilly On Advertising (2005).
- Every episode features a Beatles reference - sometimes subtle, sometimes overt. This ranges from mentioning a band member to featuring a song. O'Reilly is a Beatles fan.
- Certain episodes that feature copyrighted music are only available for streaming on www.cbc.ca/undertheinfluence, and only for the limited time the episode is available each season. The corresponding podcast episode that is downloaded through the podcast's RSS feed (including via iTunes) simple features a short message from Terry explaining the issue and directing the listener to the streamed episode on the website.
- Each season features four repeats of the most popular episodes from the previous season. Sometimes, the first episode of the season is repeated near the end of the season as some listeners miss the first episode.
- Up to 40 hours of research is required to create each episode. The episodes themselves take approximately three days to write and 12 hours to record and mix in the studio.
- Under The Influence is an unusual show as it has never featured a single interview unlike the majority of CBC Radio programs.
- Over the years, a number of very interesting people have recorded phone messages that air during the last few seconds of every episode. They include: Randy Bachman (Rock legend), Daniel Nestor (Tennis star), Kathy Greenwood (Whose Line Is It Anyway), Robin Duke (SCTV + Saturday Night Live), Jim Neff (Cadillac Michigan football coach), Seymour Butts (Porn star), Thom Sharp (actor in film Bodyheat, spokesman for Goodyear Tires), Jayne Eastwood (actress), Terry's parents Betty & Mel, Terry's wife Debbie, Terry's daughters, Sergio Di Zio (actor, Flashpoint), Ted Blades (afternoon host of CBC St. John’s Newfoundland), Dave Creighton (Creative Director for Honda Canada), Chris Straw (CBC Senior Director, Network Talk), Manager of the Hans Brinker Budget Hotel in Amsterdam (Proudly the worst hotel in the world), Carolyn Hopkins (the voice heard in over 200 airports), Ian Thomas (Canadian rockstar).
- O'Reilly has tried repeatedly to get Boston Bruins hockey great Terry O’Reilly to leave a phone message, but O’Reilly has never responded. Terry won’t give up.
Credits
- Terry O'Reilly - Creator, Writer, Producer, Host
- Debbie O'Reilly - Series Producer
- Keith Ohman - Sound Engineer
- Ian LeFeuvre and Ari Posner - Theme Music
- Sidney O'Reilly - Co-Writer, Digital Content Producer & Social Media Manager
- Callie O'Reilly - Graphic Designer, Audio Editor
- James Gangl, Jillian Gora, Allison Pinches & Abby Forsyth - Researchers
- Lama Balaghi, Tanya Moryoussef, Margy Gilmour, Myra El-Bayoumi, Courteney Pitcher and Warren Brown - Past Researchers
References
- "Under the Influence archives at CBC". CBC. Retrieved 2014-01-18.
- "Under the Influence archives at CBC". CBC. Retrieved 2014-01-18.
- "Under the Influence archives at CBC". CBC. Retrieved 2014-01-18.
- O'Reilly, Terry. "Terry O'Reilly - Under the Influence". Under the Influence. Retrieved 10 March 2018.
- "CBC Radio - Under the Influence with Terry O'Reily". Canadian Broadcast Corporation. Retrieved 2018-04-25.
- "Podcasts | Under The Influence | cbc.ca Podcasts | CBC Radio". www.cbc.ca. Retrieved 2018-04-25.
External links
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