Vel Soap

Vel Soap or Vel Detergent (from the slogan "Mar-VEL-ous")[1] is a soap liquid detergent by Colgate-Palmolive. Introduced in the United States in the late 1940s,[2]:123 the product was sold in places such as Argentina, Mexico, Puerto Rico, Venezuela and other Latin American countries as well as in Scandinavia.[2]:128[3] In Mexico, it was sold as Vel Rosita (Vel Pink). This was due to the liquid being pink as well as the bottles it was sold in.

This article is about a detergent brand. For other uses, see Vel (disambiguation).

In 2002, the brand was retired, but survives on the Danish market.[4][5]

  1. Steve Rivkin; Fraser Sutherland (13 January 2005). The Making of a Name: The Inside Story of the Brands We Buy. Oxford University Press. pp. 124–. ISBN 978-0-19-988340-0.
  2. Jim Cox (23 May 2008). Sold on Radio: Advertisers in the Golden Age of Broadcasting. McFarland. pp. 123–. ISBN 978-0-7864-5176-0.
  3. "Colgate.com - News".
  4. "Colgate Palmolive: markedets førende inden for produkter til tandpleje, personlig pleje, rengøring og vask" (in Danish). Colgate Palmolive Denmark.
  5. Kuo-Yann Lai (23 August 2005). Liquid Detergents. CRC Press. pp. 232–. ISBN 978-1-4200-2790-7.


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