Veronica Miele Beard

Veronica Miele Beard is an American entrepreneur and fashion designer[1] who co-founded Veronica Beard, a New York-based fashion company, with her sister-in law Veronica Swanson Beard.[2][3]

Veronica Miele Beard
Born
Veronica Evelyn Miele

North Caldwell, New Jersey, United States
CitizenshipUnited States
EducationFranklin & Marshall College
OccupationEntrepreneur
Fashion Designer
Known forVeronica Beard (clothing brand)
Spouse(s)Anson H. Beard
ChildrenFive

She was born and grew up in North Caldwell, New Jersey.[4]

After college, Miele Beard worked on Wall Street, where she met her husband Anson H. Beard.[5][6] Prior to starting the fashion line, she worked with Philippe Laffont to launch Coatue Management, a technology hedge fund, where she was partner and COO.[7]

Miele Beard and her sister-in-law founded their eponymous company in 2010,[8] and made their New York Fashion Week debut in September 2012 with its Spring/Summer 2013 collection.[9] In 2012, the label was available in 62 stories, including Saks Fifth Avenue.[10] Between 2016 and 2019, the brand's sales increased at an average annual rate of 90 percent while its headcount tripled.[11] By 2018, the brand's sales exceeded $100 million.[11]

The brand Veronica Beard is backed by retail executive Andrew Rosen among a group of investors, and the brand may be raising more investor funding in 2020.[12] The brand is carried by over 500 stores across the world, including Nordstrom , Shopbop and Bergdorf Goodman.[9]

Personal life

Miele Beard is married to Wall Street executive Anson H. Beard,[13] with whom she has five children.[14][6]

References
  1. "The Trick to Cool Everyday Dressing, According to Veronica Beard". Goop. 2018-09-18. Retrieved 2020-02-02.
  2. "Meet the Founders of Veronica Beard | Trunk Club". www.trunkclub.com. Retrieved 2020-02-02.
  3. "Veronica Beard Beauty | Estee Stories Blog | EsteeLauder.com". Estée Lauder Official Site. Retrieved 2020-02-02.
  4. Montanez, Abby. "Veronica Beard: Cool Times Two", The Digest Online, September 23, 2019. Accessed February 4, 2020. "Meanwhile, Miele Beard was born and raised not too far away from Hudson County in North Caldwell, New Jersey."
  5. Fitzpatrick, Erin. "These Designers Told Anna Wintour Their Jacket Would Change Her Life". Who What Wear. Retrieved 2020-02-02.
  6. "Veronica Miele And Anson Beard". The New York Times. 1999-06-06. ISSN 0362-4331. Retrieved 2020-02-02.
  7. "Veronica Miele Beard- CFDA Member". cfda.com. Retrieved 2020-02-02.
  8. "The Business of Fashion". www.businessoffashion.com. Retrieved 2020-02-02.
  9. "Veronica Swanson Beard & Veronica Miele Beard". The Business of Fashion. Retrieved 2020-02-02.
  10. Sharman, Lauren (2014-03-14). "Veronica Beard's Pricing Pivot". The Business of Fashion. Retrieved 2020-02-02.
  11. Chen, Cathleen (2019-02-11). "The Secrets to Veronica Beard's Success". Business of Fashion. Retrieved 2020-02-02.
  12. Clark, Evan; Clark (2020-01-08). "Veronica Beard Sparking Investor Buzz". WWD. Retrieved 2020-01-27.
  13. "Our Team – Richmond – Anson H. Beard – Cary Street Partners". Retrieved 2020-02-02.
  14. "Patrick McMullan". www.patrickmcmullan.com. Retrieved 2020-02-02.
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