Nordstrom

Nordstrom, Inc. (/ˈnɔːrdstrəm/) is an American luxury department store chain. Founded in 1901 by John W. Nordstrom and Carl F. Wallin, it originated as a shoe store and evolved into a full-line retailer with departments for clothing, footwear, handbags, jewelry, accessories, cosmetics, and fragrances. Some stores feature home furnishings and wedding departments, and several have in-house cafes, restaurants, and espresso bars.

This article is about the department store chain. For other uses, see Nordstrom (disambiguation).

Nordstrom, Inc.
Formerly
  • Wallin & Nordstrom (1901–1967)
  • Nordstrom Best (1967–1973)
TypePublic
IndustryRetail
Founded1901 (1901) in Seattle, Washington, U.S.
Founders
HeadquartersSeattle, Washington, U.S.
Number of locations
100[1]
Key people
  • Brad D. Smith
  • (chairman of the board)
  • Peter Nordstrom (co-president)
  • Erik Nordstrom (CEO)
  • Anne Bramman (CFO)
  • Edmond Mesrobian (CTO)
  • Scott Meden (CMO)
  • Rory McLeod (director of finance)
Products
  • Clothing
  • footwear
  • handbags
  • jewelry
  • accessories
  • cosmetics
  • fragrance
  • home furnishings
  • wedding
Revenue US$15.86 billion (2018)
US$837 million (2018)
US$564 million (2018)
Total assets US$7.89 billion (2018)
Total equity US$873 million (2018)
Number of employees
74,000 (2018)
Subsidiaries
Websitenordstrom.com
Footnotes / references
[2]

As of 2021, Nordstrom operates 100 stores in 40 U.S. states, and three Canadian provinces since entering the market in 2014. One location in Puerto Rico was in operation from 2015 through 2020.[3] The corporate headquarters and flagship store are located in the former Frederick & Nelson building in Seattle, Washington; a second flagship store is located near Columbus Circle in New York City. Its subsidiaries include the off-price department store chain Nordstrom Rack and the members-only online store HauteLook.

Early history

John W. Nordstrom was born on February 15, 1871, in the town of Luleå in Northern Sweden.[4] In 1887, Nordstrom immigrated to the United States at the age of 16.[4][5] His name at birth was Johan Nordström, which he later anglicized to John Nordstrom. After landing in New York, he began working in Michigan and was able to save enough money to purchase a 20-acre (81,000 m2) potato farm in Arlington, Washington.[4] In 1897, he joined the Klondike Gold Rush in Canada's Yukon Territory. After two years of prospecting, he finally struck gold, but sold his disputed claim for $13,000.[4] Returning to Seattle with his newfound wealth, he married Hilda Carlson in 1900 and searched for a business venture.[4]

Operations during 20th century

Wallin & Nordstrom and Nordstrom Best

Nordstrom eventually settled on a shoe store that opened in 1901, called Wallin & Nordstrom.[5] Carl F. Wallin, the co-founder of the store, was the owner of the adjacent shoe repair shop.[4] John and Hilda had five children, three of whom would follow him into the family business, Everett W. (1903), Elmer J. (1904) and Lloyd N. Nordstrom.[6][7]

In 1928, John W. Nordstrom retired and sold his shares to two of his sons, Everett and Elmer. In 1929, Wallin also retired and sold his shares to them. The 1930 grand opening of the remodeled Second Avenue store marked the change of name to Nordstrom's. Lloyd Nordstrom subsequently joined the company in 1933, and the three brothers ran the business together for almost forty years.[8]

By 1958, Nordstrom's had expanded to eight stores in two states but still sold only shoes. Their expansion was based on customer service, deep product offerings and full size ranges. Apparel came with its purchase of Best Apparel of Seattle in 1963, and the company's name was changed to Nordstrom Best.[9]

Following renaming to Nordstrom
Exterior of the original Nordstrom flagship store in Seattle (1984)

In 1971, the company was taken public on NASDAQ.[10] It was moved to the New York Stock Exchange in 1999 under the ticker symbol JWN after John W. Nordstrom, its founder.[9]

By 1975, Nordstrom expanded into Alaska (the only time by acquisition) by purchasing Northern Commercial Company and opened its first Nordstrom Rack clearance store in Seattle. A strong northwest regional retailer with sales already approaching $250 million making it the third-largest specialty retailer in the United States, the company opened its first Southern California store at South Coast Plaza in Costa Mesa in 1978.[11] By the early 1990s, it had opened 26 stores plus Racks in California. Subsequent expansion relied on creating a strongly decentralized regional structure, beginning with the Northeast in the Tysons Corner Center in Virginia (1988), the Midwest in the Oakbrook Center in Illinois (1991), the Southeast in Atlanta (1998), and the Southwest in Dallas (1996). In a new region, the initial store was used as a base for training and recruitment for subsequent expansion, and was usually backed by its own distribution center. From 1978 to 1995, Nordstrom opened a total of 46 full-line department stores.[12]

In 1976, Nordstrom opened a series of stores called Place Two to sell a more limited selection of apparel in smaller markets. By 1983, there were ten Place Two stores, but the cost of upgrading the smaller stores, especially from a systems perspective, outweighed the benefit, and the division was discontinued.[13] The last two remaining Place Two stores closed on April 1, 1995.[14] The company also expanded into direct sales in 1993, beginning with a catalog division[15] led by John N.'s son Dan that was followed by an e-commerce business. Nordstrom.com's fulfillment and contact centers are located in Cedar Rapids, Iowa; and Seattle, Washington. Currently, it has distribution centers in Ontario, California; Newark, California; Portland, Oregon; Dubuque, Iowa; Upper Marlboro, Maryland; and Gainesville, Florida.

Exterior of the Nordstrom store at Westfield San Francisco Centre in San Francisco, California (2007)

Nordstrom FSB, a wholly owned subsidiary of Nordstrom, Inc., is a federally chartered savings bank doing business as Nordstrom Bank. It was formed in 1991 in Scottsdale, Arizona, with its customer contact center in Centennial, Colorado. Nordstrom FSB was formerly known as Nordstrom National Credit Bank and changed its name to Nordstrom FSB in March 2000. The bank offers various banking and credit products, such as Nordstrom Signature VISA, Nordstrom retail credit and debit cards, interest-bearing checking accounts, check cards, and certificates of deposits. It offers Nordstrom customers cards under Nordstrom Rewards – its customer loyalty program – where customers earn points when making purchases with the card at Nordstrom and other retailers. Other rewards include Nordstrom Notes which are redeemed or used like cash in stores for new purchases and the Nordstrom Signature VISA card also has an optional travel/leisure rewards feature. The Nordstrom Rewards program features 4 levels of status depending on annual spending and offers various promotional times throughout the year to earn double, triple and even ten-times points.[16][17]

In 1995, Nordstrom opened their first store location in New York State.[18] It is located at The Westchester, an upscale shopping mall in White Plains, New York, a suburb of New York City. Nordstrom has since opened stores in Garden City, New York, and Manhattan (in 2019[19]).

Beginning in 1995, the fourth generation of brothers and cousins had been co-presidents for a time. After John Whitacre was appointed as the first non-Nordstrom CEO in 1997,[20] In 1998, Nordstrom replaced its downtown Seattle store with a new flagship location in the former Frederick & Nelson building across the street. A two-year renovation of this location was completed in 2016.[21] At 383,000 square feet (35,600 m2), the downtown Seattle location is the chain's largest store. By contrast, the smallest Nordstrom store, as of September 2008, opened in 1980 in Salem, Oregon, with a total area of just under 72,000 square feet (6,700 m2). This location has been since closed.

Operations during 21st century

2000–2009
Mall entrances of the Nordstrom store at The Streets at Southpoint in Durham, North Carolina (2009)

In 2000 the Nordstrom family reasserted its control, with the sons of Bruce A. (Blake, Erik and Peter) assuming senior roles in the company which they continue to hold.[22] Blake Nordstrom served as sole President of the company from 2000 to 2014 with Erik and Peter joining him as co-Presidents in 2015.[23]

Nordstrom sold its stand-alone boutique chain Façonnable in 2007, though it still offers that label in its lineup.

2010–2019

In February 2011, Nordstrom announced the acquisition of HauteLook, an LA-based online retailer that offers flash sales on designer goods. The deal included Nordstrom paying $180 million in stock and a three-year "earn-out" payment based on HauteLook's financial performance.[24] On May 26, 2011, Nordstrom announced that they would be closing the downtown Indianapolis, Indiana Circle Center Mall location due to declining business at the site. The remaining location on the north side of the city at the Fashion Mall at Keystone as well as the future Nordstrom Rack store in the Rivers Edge Shopping Center, also on the north side, remained as the only two locations in the state. Erik Nordstrom, president of stores at Nordstrom stated, "We've enjoyed serving our customers in downtown Indianapolis, but unfortunately our business has declined over the long term for some time and despite our efforts to turn things around we don't see the outlook significantly changing."[25]

In August 2011, Nordstrom opened the store Treasure & Bond in SoHo, New York. Intended to test the waters of the tumultuous high-end department store scene in New York, all profits of Treasure & Bond are donated to charity. The customer base of the smaller store is thought to be the younger sisters of the typical Nordstrom customer.[26]

Nordstrom announced plans to open a Nordstrom Rack in Milwaukee in 2014.[27] In late November 2012, Nordstrom announced that they would also be opening a full-line Nordstrom Department Store in 2015 in Milwaukee at Mayfair Mall, a half-mile away from the Nordstrom Rack location. Milwaukee was the largest metropolitan area in the country that did not have a Nordstrom until 2015. Such unmet demand was highlighted in Nordstrom's decision to open in the Milwaukee area.[28]

On January 4, 2013, Nordstrom announced plans for a new location in the Minneapolis-Saint Paul metropolitan region. The store, to be located at the Ridgedale Center, would be the second in the area. Following the success of its Mall of America opening in 1991, Nordstrom sought to expand in the Twin Cities market.[29] Plans for a Ridgedale Center store were first released in 2007, only to be canceled in 2009.[30] The location eventually opened in September 2015.

In May 2015, Pete and Erik Nordstrom joined their brother Blake Nordstrom as co-presidents of Nordstrom. This arrangement lasted until Blake Nordstrom's death in January 2019.[31]

Before this appointment, Pete Nordstrom was executive vice president and president of merchandising while Erik Nordstrom was executive vice president and president of Nordstrom.com.[31]

Nordstrom opened its first Rack location in Philadelphia in the fall of 2014.[32] In the fall of 2015, Nordstrom opened their first Nordstrom Rack store in Delaware.[33] The company is opening its first full-line store in New York City on April 12, 2018, a three-floor store at 57th Street and Broadway, in the Columbus Circle neighborhood.[34]

In 2016, Nordstrom entered into a partnership with Tesla Motors under which the automaker opened retail galleries inside the Nordstrom locations in The Grove, Los Angeles, in SouthPark Mall in Charlotte, North Carolina and in Somerset Collection in Troy, Michigan.[35][36]

In 2016, Nordstrom began selling products from J. Crew, Olivia Palermo + Chelsea28, Adore Me, and Eloquii.[37][38][39][40] In 2017, Nordstrom announced they would be expanding their natural beauty-focused stations.[41]

Exterior of the Nordstrom store at St. Johns Town Center in Jacksonville, Florida (2017)

On February 2, 2017, Bloomberg News reported that Nordstrom would cease to carry Ivanka Trump's branded fashion line, citing weak sales. The retailer cuts 10 percent of its most poorly performing brands each year. Nordstrom's action came after a boycott campaign against retailers carrying products having Trump family labels.[42][43] President Donald Trump responded with a tweet directed at Nordstrom, condemning the brand for its treatment of his daughter. The company's stock dropped by 0.65% in the aftermath of the tweet before ending the day with a gain of more than 4%. Fortune declared this quick recovery to have broken Trump's market-moving "tweet curse".[44][45][46][47]

In October 2017, Nordstrom launched its first "Nordstrom Local" in West Hollywood, which is set to focus on personal shopping and styling, rather than carrying merchandise. In June 2017, Nordstrom Inc.'s founding family, which owned 31.2 percent of the company, said it was looking to take Nordstrom private.[48] In October, the family suspended its efforts, because of trouble completing a financing package.[49] Lenders were asking for 13 percent interest, about twice the typical rate for retailers.[50]

On January 2, 2019 Blake Nordstrom, co-president of Nordstrom, died suddenly at the age of 58. He was a lifetime employee of his family's company, rising through the ranks until he became a vice-president and then co-president.[51]

In fiscal year 2019, digital sales reached 33% of total sales, marking a growing transition to online retail.[52]

2020
Vacant Nordstrom at Short Pump Town Center in Richmond, VA

On March 3, 2020, Erik Nordstrom became the sole CEO of Nordstrom.[53]

On March 16, the company announced that effective the following day, all locations would temporarily close during the COVID-19 pandemic.[54] On May 5, Nordstrom began reopening stores and announced that sixteen locations would permanently close by August.[55][56] Later in May, several Nordstrom stores throughout American cities were looted following the killing of George Floyd.[57]

In late September, Nordstrom announced that by the end of 2021, their stores and websites would no longer sell products made from fur or exotic skins.[58]

International expansion
Nordstrom at Toronto Eaton Centre in Toronto

Canada

The Calgary store opened in Chinook Centre on September 19, 2014,[59] the Ottawa store opened in Rideau Centre on March 6, 2015,[60] the Vancouver Pacific Centre store opened on September 18, 2015,[61] and the Toronto Eaton Centre in 2016. Later in 2016, a second Toronto location was opened at Yorkdale Shopping Centre on October 21, 2016.[62] Additionally, a third Toronto store in Sherway Gardens opened on September 15, 2017.[63] The first Nordstrom Rack opened at Vaughan Mills on March 21, 2018; and then a second location in Deerfoot Meadows in Calgary and a flagship location at One Bloor in Toronto opened on May 3, 2018.[64] Nordstrom Rack opened three other additional stores in Fall 2018; one at Heartland Town Centre in Mississauga, one at Ottawa Trainyards, and finally one at South Edmonton Commons.

Puerto Rico

Nordstrom opened a 138,000-square-foot, two-level, full-line store March 2015 in The Mall of San Juan in San Juan, Puerto Rico.[65] After Hurricane Maria in 2017, the store suffered major water damage and it closed temporarily after the hurricane. Nordstrom reopened the store on November 9, 2018.[66]

List of banners
Map of Nordstrom locations in the United States
List of banners owned by Nordstrom, Inc.[1]
Name Year founded Year acquired No. of locations
HauteLook 2007 2011 Online
Jeffrey 1999 2005 3
Last Chance N/A 2
Nordstrom 1901 N/A 117
Nordstrom Local 2017 N/A 5
Nordstrom Rack 1973 N/A 250
Trunk Club 2009 2014 Online

Brand identity
  • Logo used from 1973–1991
  • Logo used from 1991–2019
  • Logo used since 2019

Sales events
The exterior of a typical Nordstrom department store. This one is the location at The Florida Mall in Orlando, Florida that closed in 2014.

Nordstrom holds six annual sales. Two of these are Half-Yearly sales, which take place semi-annually in May and late December, as well as three additional seasonal sales.

Nordstrom's largest sale event is the Nordstrom Anniversary Sale, which is held each July.[67] Limited amounts of merchandise set to be released for the following fall are sent to Nordstrom stores early, where they are sold at discount. For ten days prior to Anniversary Sale, Nordstrom gives early access to members who make appointments.[68]

Rankings

In 2009, Nordstrom was listed at No. 72 in Fortune magazine's 100 Best Companies to Work For 2009.[69] Nordstrom is a Hall of Fame member of Fortune magazine's "100 Best Companies to Work For".[70] Nordstrom was No. 36 on the same list in 2008, No. 24 in 2007, No. 46 in 2006 and No. 88 in 2005.[71] For the 20th year in a row, they made the list coming in at No. 94 in 2017.[72][73]

In 2010, it ranked number 53, and dropped to 61 in 2012.[74]

In 2018, the company was ranked 183rd on the Fortune 500 list of the largest United States corporations by revenue.[75]

In December 2013, the fashion trade magazine, Women's Wear Daily reported Nordstrom as the top fashion retailer.[76]

2019 was the 25th year that Nordstrom was listed on the Fortune 500.[77]

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