Verywell

Verywell is a website providing health and wellness information by health professionals. It was launched on 26 April 2016 as a media property of About.com (now Dotdash) and its first standalone brand. Its content is created by 120 health experts and reviewed by board-certified physicians.[1]

Verywell
Type of site
Health and wellness information
Available inEnglish
Area servedWorldwide
OwnerDotdash
URLwww.verywell.com
CommercialYes
RegistrationNo registration necessary
LaunchedApril 26, 2016 (2016-04-26)
Current statusActive

Verywell is a vertical site focused on health.[2] As of March 2017, it reached 17 million US unique users each month.[3]

History

About.com launched Verywell as its first standalone media property on 26 April 2016.[1] The site took about half the health content already present at About.com, but the content was updated and made easier to read and navigate.[4][5] The website hired Dr. David L. Katz as its first senior medical advisor.[6] Verywell launched a partnership with the Cleveland Clinic in August 2016, helping promote content from the clinic's consumer health information portal. The second phase of the partnership, launched in January 2017, focused on providing resources to physicians and doctors.[7]

By May 2017, About.com had transformed into Dotdash, an umbrella media brand of six distinct and specialized vertical sites ("content destinations"). While Verywell was about health, the others were about travel, learning, money management, home decorating, and technology.[8][5][9]

Website

The website is maintained by 120 health experts, including doctors, trainers, dietitians, specialists, and other professionals, with the content being reviewed and approved by board-certified physicians.[1]

Verywell has been recognized for its "fun, energetic tone," diverging from the starkly clinical feel of most health portals.[9][8][10] This has been a deliberate strategy on part of Dotdash, with the website advising the visitors to "think of us as your friend who also happens to be a doctor."[11]

Verywell was followed by similar websites made by major news portals such as NBC News, HuffPost, Time Inc., and The New York Times.[2]

The website has split into four sites: Verywell Health (the main domain), Verywell Fit, Verywell Family, and Verywell Mind.[12]

Traffic

As of March 2017, Verywell ranked in the top 10 health information sites, reaching 17 million US unique users each month. [3]

The site has a multiplatform audience, which also includes traffic from DailyBurn and Cleveland Clinic. It is mostly search-dependent, as 70 percent of its monthly desktop traffic comes from search results. Verywell claims that 15 percent of its traffic is direct, an increase compared to the period when its content was part of About.com (8 percent).[13]

References
  1. "About.com launches Verywell, a standalone brand focused on health". TechCrunch. April 26, 2016.
  2. "Why publishers are on a major health kick". Digiday. February 21, 2017.
  3. "On the verge of a rebrand, About.com launches fourth vertical site". The Drum. March 2, 2017.
  4. "IAC Publishing's About.com slims down for ad dollars". CNBC. May 3, 2016.
  5. "RIP About.com: A Look at the Tumultuous Life of a Web Legend". Wired. May 3, 2017.
  6. "About.com takes new direction with launch of standalone health website Verywell.com". Marketing Land. April 27, 2016.
  7. "About.com's Health Site Verywell Launches Second Phase of its Cleveland Clinic Partnership". PM 360 Online. January 5, 2017.
  8. "Verywell.com". HXP. May 3, 2016.
  9. "About.com Unveils New Health Vertical VeryWell". Forbes. April 26, 2016.
  10. "With new finance site, About.com targets the 'adulting' generation". Digiday. September 7, 2016.
  11. "About Us". Verywell.
  12. "Verywell Health main menu". Verywell.
  13. "What Verywell learned from its first year on its own". Digiday. July 12, 2017.
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