WARD (AM)

WARD (750 AM) is a radio station licensed to Petoskey, Michigan, and owned by Suzanne Henderson through N Content Marketing.[1]

WARD
CityPetoskey, Michigan
Frequency750 kHz
Programming
FormatSilent
Ownership
OwnerSuzanne Henderson[1]
(N Content Marketing, LLC)
History
First air date
June 2000[2][3]
Former call signs
WWKK (2000-2007)[4]
WLDR (2007-2008)[4]
Call sign meaning
Named after owner Roy Henderson's son[5]
Technical information
Facility ID79338
ClassB
Power1,000 watts day
330 watts night
Transmitter coordinates
45.335°N 84.926°W / 45.335; -84.926

History

The station began broadcasting in June 2000, holding the call sign WWKK, and aired an oldies format with programming from Westwood One.[2][3][6] The station was branded "Kool 750".[7] The station was owned by Stone Communications.[2] In 2002, the station's weekday programming was changed to talk.[3][8] The station retained the "Kool 750" branding.[8] In 2007, Stone Communications exchanged the station for 1210 WLDR in Kingsley, Michigan, with Roy Henderson's Fort Bend Broadcasting taking ownership of 750 WWKK and a payment of $244,000 in cash.[3][9] In April 2007, the station's format was changed to country music, simulcasting WLDR-FM.[3][10] In May 2007, the station's call sign was changed to WLDR.[4] In 2008, the station's call sign was changed to WARD.[4] In 2014, WARD and its simulcast partner WLDR-FM adopted an adult contemporary format.[4]

In mid-October 2019 WARD went silent (off the air).[11]

References
  1. Jacobson, Adam. "Roy Henderson Keeps An AM In The Family", Radio & Television Business Report. January 25, 2018. Retrieved August 15, 2018.
  2. Broadcasting & Cable Yearbook 2002-2003, Broadcasting & Cable, 2002-2003. p. D-231. Retrieved August 15, 2018.
  3. WARD AM 750 Petoskey, Michiguide.com. Retrieved August 15, 2018.
  4. Call Sign History, fcc.gov. Retrieved August 15, 2018.
  5. "WDLR's Bold Move Into HD Radio", Northern Express. January 18, 2009. Retrieved August 15, 2018.
  6. "Format Changes & Updates", The M Street Journal. Vol. 17 No. 9. March 1, 2000. p. 1. Retrieved August 15, 2018.
  7. "Kool 750 Good Times & Great Oldies". WWKK. Archived from the original on January 24, 2001. Retrieved August 15, 2018.
  8. "Now... Double the Talk!". WWKK. Archived from the original on March 28, 2002. Retrieved August 15, 2018.
  9. Station Exchange Agreement, fcc.gov. February 7, 2007. Retrieved August 15, 2018.
  10. Devine, Cathy (2007-2008). The Radio Book 2007-2008. p. 317. Retrieved August 15, 2018.
  11. Blarney Stone Broadcasting Launches North-FM In Traverse City After LMA Collapse Radioinsight - November 6, 2019
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