WDVI
WDVI is an adult contemporary station in Rochester, New York, broadcasting on 100.5 FM. The station is owned and operated by iHeartMedia. Its studios are located at the Five Star Bank Plaza building in downtown Rochester, and its transmitter site is in Victor, New York.
 | |
| City | Rochester, New York |
|---|---|
| Broadcast area | Rochester area |
| Frequency | 100.5 MHz (HD Radio) |
| Branding | Mix 100.5 |
| Slogan | More Music, More Variety |
| Programming | |
| Format | FM/HD1: Adult contemporary HD2: Kids Hits |
| Ownership | |
| Owner | iHeartMedia (iHM Licenses, LLC) |
| WAIO, WHAM, WHTK, WKGS, WNBL, WVOR | |
| History | |
First air date | 1963 (as WVOR-FM) |
Former call signs | WVOR-FM (1963-2006) |
Call sign meaning | DVI = DrIVe (callsign transposed, previous branding) |
| Technical information | |
| Facility ID | 37546 |
| Class | B |
| ERP | 50,000 watts |
| HAAT | 146 meters |
Transmitter coordinates | 43°2′1.00″N 77°25′18.00″W |
| Links | |
| Webcast | Listen Live HD2: Listen Live |
| Website | rochestersmix.iheart.com |
History
100.5 was previously known as WVOR-FM, a hot adult contemporary music station for many years. The station was owned by the Lincoln Group before being sold to American Radio Systems (ARS), a forerunner of CBS Radio. ARS was forced to sell the station to Jacor to meet Federal Communications Commission (FCC) ownership restrictions. Jacor would later be absorbed by Clear Channel (now iHeartMedia).
WVOR-FM rebranded from "Mix 100.5" to "The Drive" in 2006, leaning its direction towards adult album alternative; the WVOR calls would be placed on sister station WISY, in nearby Canandaigua. The station is still a Mediabase hot adult contemporary reporter, however. The AAA lean was dropped in 2012.
On June 30, 2017 at 5PM, WDVI returned to its previous brand as "Mix 100.5".[1] It has shifted to adult contemporary on August 3, 2020 while kept its current branding.[2]
Previous Logo
References
- A New Mix Drives Into Rochester Radioinsight - June 30, 2017
- Mix 100.5 Rochester Shifts to AC
External links
- WDVI in the FCC's FM station database
- WDVI on Radio-Locator
- WDVI in Nielsen Audio's FM station database