WLIM (AM)

WLIM (1440 AM, 93.3 The Breeze) is a radio station licensed to Medford, New York, broadcasting a soft adult contemporary music format.

WLIM
CityMedford, New York
Broadcast areaSuffolk County, New York
Frequency1440 kHz
Branding93.3 The Breeze
Programming
Language(s)English
FormatSoft adult contemporary
Ownership
OwnerMichael Celenza
(Commercial Assets, Inc.)
History
First air date
January 5, 1958 (1958-01-05)
Former call signs
  • WBAB (1958–1975)
  • WNYG (1975–2019)
Technical information
Licensing authority
FCC
Facility ID5208
ClassD
Power
Transmitter coordinates
40°47′45″N 72°59′32″W
Translator(s)
Links
Public license information
Profile
LMS
WebcastListen live (via TuneIn)
Websitewww.933thebreeze.com

History

Originally licensed to Babylon, New York, the 1440 frequency signed on the air on Sunday January 5, 1958 as WBAB with 500 watts daytime only.[1] Operated by Babylon-Bay Shore Broadcasting Company, the station initially played Jazz and featured a large news department as well as extensive community affairs programming.

WBAB (and its FM signal on 102.3) switched to a Pop Music format before becoming a Progressive Rock station by the late 1960s. On October 14, 1975, the station's call letters were changed to WNYG (New York Gospel)[2] after adopting a Gospel music format.[3] The companion FM station, which continued to play rock, was sold shortly after.[4]

In the 1980s, WNYG adopted an MOR (Middle of the Road) format called "14 Gold". Upon receiving nighttime authorization in 1987, WNYG dropped the 14 Gold format and became "Long Island's Good Time Oldies" on January 1, 1988. The playlist was tightened to focus on pre-Beatles Rock and Roll and Doo-Wop.

When cross-town rival WGLI flipped from Oldies to a simulcast of WADO in late 1989, WNYG began to add more 1960s records.

By the end of 1993, much of the weekday format had been replaced by Country music and the station unceremoniously dumped the remainder of the oldies format and staff and switched full time to Country music on April 18, 1994. The new format lasted but two months when an agreement was reached to sell WNYG to Bienvenida Broadcasting. The station switched to a Tex-Mex format that featured sporting events and news targeted towards the growing Hispanic population in the area.

Bienvenida Broadcasting ran into financial trouble and WNYG ceased operations in March 2000. A month later, a trustee was put into place during bankruptcy proceedings to ready the facility so a new owner could be found to satisfy creditors. During this time, the oldies format that ran from 1988-1994 returned with many of the staff giving the format a fitting sendoff. In June 2000, Multicultural Radio Broadcasting closed on their agreement to acquire the station.

After various brokered formats in its first year under Multicultural (including a short lived attempt to open the station up to high school and college students), the station was LMAed to Free-Indeed Broadcasting in 2002. A Contemporary Christian music format was installed.

On November 2, 2009, the agreement between Multicultural and Free-Indeed concluded and WNYG ceased broadcasting the eight-year-old Contemporary Christian format that had been branded "The Spirit of New York".

On May 26, 2010, Multicultural Radio Broadcasting sold the station to Radio Cantico Nuevo, Inc for $150,000. A stipulation of the sale was that WNYG could no longer operate from the Babylon facility as Multicultural sought to improve the signal of then co-owned WNSW, which was first adjacent to WNYG at 1430 kHz.

On July 1, 2010, the station went silent.

On July 18, 2011, the station signed on in its new city of license, Medford, New York. The Medford location allowed Multicultural to make the desired facility upgrades to WNSW.

On June 28, 2012, WNYG was granted a U.S. Federal Communications Commission construction permit to add night operation with 196 watts using a directional antenna. Day operation will continue to be 1,000 watts using a non-directional antenna.

In late April 2019, "Radio Cantico Nuevo" swapped with "The Breeze" format on 1580 AM WLIM. On May 1, 2019, the stations swapped call letters with WNYG becoming WLIM.

Effective November 27, 2020, Radio Cantico Nuevo sold WLIM to Michael Selenza's Commercial Assets, Inc. for $20,000.

References
  1. "New Radio Station Takes to Airwaves" (PDF). The Suffolk County News. Sayville New York. January 2, 1958. Retrieved October 22, 2017.
  2. FCC history
  3. "Gospel for New York Suburbs" (PDF). Record World. October 1, 1977. Retrieved December 1, 2019.
  4. "1440 AM/102.3 FM WBAB BABYLON History". Retrieved August 29, 2017.
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