WMLX
WMLX ("Mix 103.3") is a commercial FM radio station licensed to St. Marys, Ohio, operating at 103.3 MHz. It has a Mainstream AC format. Its studios and offices are located on West Market Street in Lima, Ohio, and its transmitter is located just outside Buckland, Ohio.
 | |
| City | St. Marys, Ohio |
|---|---|
| Broadcast area | Lima, Ohio |
| Frequency | 103.3 (MHz) |
| Branding | Mix 103.3 |
| Slogan | The 80's to Now Lima's 1st Choice |
| Programming | |
| Format | Adult contemporary |
| Ownership | |
| Owner | iHeartMedia, Inc. (iHM Licenses, LLC) |
| WIMA, WIMT, WZRX-FM | |
| Technical information | |
| Facility ID | 37499 |
| Class | A |
| ERP | 1,950 watts |
| HAAT | 170 meters (560 ft) |
| Links | |
| Website | MIX 103.3 |
The station began broadcasting in December 1997 with 10,000 songs in a row. Phil Austin was the first Program Director, who brought the station to life. The station garnered top ratings, becoming number one by Spring of 1999 in the Adult 25-54 demographic[1] with its Hot AC mix of music and top rated on-air personalities. These included Phil Austin and Kathy Hague-Fisher (who moved on to national TV in December 2006). Renee Scott is now PD of Mix 103.3, along with other CC Lima stations.
The station made a move to be completely without live announcers starting December 11, 2006 and has remained so since.
The "Mix" branding is also used by several other Clear Channel-owned stations in Ohio, including WMMX in Dayton and WDFM in Defiance.
Former local on-air personalities
- Phil Austin, Kathy Hague, Renee Scott, Missy Simms, Randy Hughes, Jim E., Tony Day, and Joey Lane.
References
- Arbitron Spring 1999 Lima, OH Adults 25-54
External links
- MIX 103.3
- WMLX in the FCC's FM station database
- WMLX on Radio-Locator
- WMLX in Nielsen Audio's FM station database