WMXL

WMXL (94.5 FM) is a commercial FM radio station licensed to Lexington, Kentucky, serving the Lexington metropolitan area and the greater Central Kentucky region. The station is owned by iHeartMedia, Inc. and airs an Adult Contemporary radio format. The station's studios are located on Nicholasville Road in south Lexington, and its transmitter is located in northeast Fayette County, Kentucky.

WMXL
CityLexington, Kentucky
Broadcast areaLexington Metro Area
Central Kentucky
Frequency94.5 MHz (HD Radio)
BrandingMix 94.5
SloganThe 80's 'til Now!
Programming
FormatFM/HD1: Adult contemporary
HD2: Country (iHeartCountry Top 20)
Ownership
OwneriHeartMedia
(iHM Licenses, LLC)
History
First air date
1940 (as WLAP-FM)
Former call signs
WLAP-FM (1940-1992)
Call sign meaning
W MiX Lexington
Technical information
Facility ID68208
ClassC1
ERP85,000 watts
HAAT194 meters
Links
WebcastListen Live
HD2: Listen Live
Websitemymix945.iheart.com

WMXL broadcasts with an ERP of 85,000 watts from a height of about 640 feet above ground, giving it a nearly 90-mile broadcasting radius. Its signal is heard as far south as London, as far east as Morehead, as far north as Cincinnati and as far west as Louisville. iHeartMedia currently owns the station.

WMXL-FM was the fifth station in the Lexington radio market to begin broadcasting HD Radio after WUKY, WKQQ, WBUL, and WLKT.[1]

History
Logo used until 2016

From 1974 to 1992, this station programmed a Top 40/CHR/UC a.k.a. the CHUrban format under the call letters WLAP-FM. The station used TM's Stereo Rock format as "The New WLAP 94 And A 1/2, The Music FM" for many years and, after transitioning to live programming in 1987, saw its peak of popularity in the late 1980s and early 1990s. At that time, the station was known as "The New Power 94 And A 1/2, WLAP-FM". And it was programmed by Lexington native Gregory "Barry Fox" Peddicord. In 1991, Dale O'Brian was named Program Director.

April 1, 1992 O'Brian oversaw a switch to the "Hot AC" format and the name Mix 94.5.

Dale O'Brian served as morning show host and program director for much of the early 1990s and was named Billboard Magazine's Personality of the Year in 1996. O'Brian left for the programming position at Z104 in Washington, DC in July 1996. At that point, Rick O'Shea arrived to guide the morning show, and Doug Hamand was given control of the programming. The O'Shea version of the station's Breakfast Club also featured local radio legend Matt Jaeger and former Miss Kentucky Kristie Hicks.

Other popular Mix 94.5 air talent during this period included Barry Fox and longtime Lexington air talent Mike Graves. Fox served as music director before assuming programming duties, and the station prospered during the late 1990s.

O'Shea left the station in 1998 and Matt Jaeger took over the lead role on the morning show, continuing to dominate the Lexington adult audience. It was during this time period that the station's owner, Jacor Broadcasting, began to replace live air talent with out-of-town recorded shows from within the company. As a result, audience share began to slowly erode, and WMXL has thus never been a market leader under iHeartMedia (which, as Clear Channel Communications, absorbed Jacor in 1999). Station programming today comes from iHeartMedia's "Premium Choice" "Soft Rock" program feed.

Barry Fox left Lexington to program WDJX in Louisville, and was replaced by T.R. Fox, who arrived from Rochester, New York. This Fox, no relation to Barry of course was programmed the station for several years, before giving way to the return of Dale O'Brian. It has since switched formats from Hot AC to mainstream AC, maintaining its listing by iHeartMedia as an AC.

Under Program Director Dale O'Brian, WMXL was one of the first stations in the country to go "all Christmas" during the month of December. In later years, the station began to start Christmas music earlier. These days, from early November until December 26 of each year, WMXL flips to a Christmas music format for the holiday season, branding itself as MixMas on Mix 94.5.

References
  1. http://hdradio.com/station_guides/widget.php?id=100 HD Radio Guide for Lexington-Fayette, Kentucky

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