WPOL

WPOL (1340 kHz) is a commercial AM radio station broadcasting a Gospel music radio format. Licensed to Winston-Salem, North Carolina, the station is owned by Truth Broadcasting Corporation. In Winston-Salem and nearby communities, WPOL can also be heard on an FM translator at 103.5 MHz, for listeners who prefer FM radio. It is also simulcast on sister station 1400 kHz WKEW in Greensboro, North Carolina. WPOL competes its triad coverage in High Point, North Carolina on 102.5 MHz.

WPOL
CityWinston-Salem, North Carolina
Broadcast areaPiedmont Triad
Frequency1340 kHz
BrandingThe Light 1340
Programming
FormatGospel
Ownership
OwnerTruth Broadcasting Corporation
WKEW, WFMO
History
First air date
March 25, 1937
Former call signs
WAIR
WMQX (1987-1995)[1]
Technical information
Facility ID72970
ClassC
Power1,000 watts unlimited
Transmitter coordinates
36°4′26.00″N 80°15′19.00″W
Translator(s)W273DH (102.5 MHz, High Point)
W278BM (103.5 MHz, Winston-Salem)
Repeater(s)WKEW 1400 AM
Links
WebcastListen Live
Websitelightthetriad.com

WPOL runs the Get Up! Mornings with Erica Campbell nationally syndicated morning show as well as other syndicated and local gospel and religious shows aimed at the African-American community.

History

WAIR first signed on the air on March 25, 1937.[2]

In the 1970s, WAIR aired an Urban contemporary format. In March 1985, WAIR was a simulcast of Top 40 WSEZ at 93.1 FM (now WPAW) one-third of the time, though a billboard on Interstate 40 suggested WSEZ was broadcasting both on 1340 and 93.1.[3] Later it was three-fourths urban and one-fourth a simulcast of album rock on WSEZ.[4]

The WKEW simulcast began at the end of 2000.[5]

Translators

In addition to the main station, WPOL is relayed by an FM translator to widen its broadcast area in the triad.[6]

Call signFrequency
(MHz)		City of licenseERP
(W)		ClassFCC info
W278BM103.5Winston-Salem, North Carolina200DFCC
W273DH102.5High Point, North Carolina40DFCC

References
  1. "Call Sign History". Retrieved November 27, 2017.
  2. Broadcasting Yearbook 1977
  3. Robin Adams, "Warren: WAIR's Days In Black Format Numbered," Winston-Salem Chronicle, September 12, 1985.
  4. Robin Adams, "Black-Oriented Radio Stations Make Gains," Winston-Salem Chronicle, August 8, 1985.
  5. "Dillon Fence Reunites for N.C. Performances," Greensboro News & Record, December 21, 2000.
  6. "W278BM Radio Station Information".
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