WWRZ

WWRZ is a commercial radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area on 98.3 FM.

WWRZ
CityFort Meade, Florida
Broadcast areaLakeland-Winter Haven
Frequency98.3 kHz (HD Radio)
BrandingMax 98.3
SloganPlayin' it All!
Programming
FormatAdult Hits
Subchannels
Ownership
OwnerHall Communications
History
First air date
1990 (1990) (as WSCF)
Former call signs
  • WSCF (1990-Nov. 1990)
  • WXKT (1990-1991)
  • WOKD-FM (1991-1993)
  • WKGF-FM (1993-1996)
Call sign meaning
RZ = "Rose" (after previous moniker)
Technical information
Licensing authority
FCC
Facility ID72687
ClassC2
ERP27,000 watts
HAAT203 meters (666 ft)
Transmitter coordinates
27°51′11.1″N 81°52′1.3″W
Translator(s)See § HD subchannels and translators
Links
Public license information
Profile
LMS
WebcastListen live
Websitemax983fm.com

Programming

Prior to 2 January 2006, the station was dubbed "98.3 The Rose" and operated with an Adult Contemporary format. Currently, they are focused on playing a wide variety of genres (hence their slogan "Playin' It All") such as new wave, pop, rock, and hip hop. Current on air personalities include Eric Michaels, the MAX morning show host with side-kick Mike Lee.

HD subchannels and translators

WWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.

Broadcast translators of WWRZ-HD2 (simulcasts WLKF)
Call signFrequency
(MHz)
City of licenseFacility
ID
ERP
(W)
Height
(m (ft))
ClassFCC info
W244BJ96.7Lakeland, Florida138530250127 m (417 ft)DFCC
Broadcast translators of WWRZ-HD3 (simulcasts WJIS)
Call signFrequency
(MHz)
City of licenseFacility
ID
ERP
(W)
Height
(m (ft))
ClassFCC info
W240DB95.9Auburndale, Florida7620925062 m (203 ft)DFCC
W242AK96.3Lakeland, Florida7616718083 m (272 ft)DFCC
W291AG106.1Highland City, Florida76175250186 m (610 ft)DFCC
W300CY107.9Lake Wales, Florida145128100122 m (400 ft)DFCC
Broadcast translators of WWRZ-HD4 (simulcasts WONN)
Call signFrequency
(MHz)
City of licenseFacility
ID
ERP
(W)
Height
(m (ft))
ClassFCC info
W296CS107.1Lakeland, Florida139198250131 m (430 ft)DFCC


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