White Bus Services

C.E. JEATT & SONS LIMITED,[1] trading as White Bus Services, is an independent bus operator based in Berkshire and runs bus and coach hire services within Windsor and Ascot.[2][3] It is part of the Rowgate Group.

White Bus Services
ADL Enviro200 MMC at Guildford Bus Station in January 2019.
ParentRowgate Group
Founded1920s
HeadquartersWinkfield
Service areaBerkshire
Service typeBus service
DestinationsWindsor, Woking, Guildford, Ascot, Winkfield
Fleet55 (Jan 2020)
Chief executiveSimon Rowland
Websitewww.whitebus.co.uk

History

The company first started in the 1920s in Winkfield,[4] then in 1930 as a family run bus company, being run from generation to generation.[5] The company was established by William Rule Jeatt, after purchasing the bus depot from Republic Bus Company in 1930 and naming it White Bus Services.[6] It was subsequently passed down the family to Cecil Jeatt, then in 1972 to his son Doug Jeatt. The amount of public buses in the fleet were between 15 and 20 at the time.[4][5]

Acquisition by Rowgate Group

White Bus Services was sold to Fernhill Travel of Bracknell in November 2016, which is managed by Rowgate Group's chairman, Simon Rowland.[3]

In December 2018, White Bus Services received five short length ADL Enviro200s.[7] Two years later to celebrate their centenary anniversary, they bought two 10.8m variants of the same model which arrived in January 2020.[3]

Services

As of January 2021, White Bus Services runs 15 public services. The majority of the routes would start at Staines, Windsor or Woking and would terminate elsewhere within Berkshire.[8]

Fleet

White Bus Services has a range of different buses throughout the years, only recently in the turn of the millennium using the products of merger companies of ADL, along with Optare buses. Between 2006 and 2012, the company had bought Optare Deltas and Plaxton Premieres.[9][10]

The buses that are used for public routes are compromised of ADL and Optare products.[11][12]

Incidents

On 24 January 2019, the company reduced its 441 service from Staines to Englefield Green following minor damage to the inside of the bus where youths were throwing snowballs with stones at the bus on service. Police were notified of the incident, however no arrests were made.[13]

References
  1. "C.E. JEATT & SONS LIMITED - Overview (free company information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 2021-01-29.
  2. "White Bus | Bushub". www.bushub.co.uk. Retrieved 2021-01-29.
  3. "White Bus takes delivery of new Enviro200 models | Alexander Dennis". www.alexander-dennis.com. Retrieved 2021-01-29.
  4. "Author pens the remarkable story". Windsor Express. Retrieved 2021-01-29.
  5. "Bus Zone - White Bus Services". www.buszone.co.uk. Retrieved 2021-01-29.
  6. Lacey, Paul. (2015). White Bus Services : Berkshire's Oldest Independent. Wokingham: Paul Lacey. ISBN 978-0-9567832-2-6. OCLC 910969032.
  7. Team, routeone (2018-12-12). "White Bus Services' five Mistral-supplied E200s". routeone. Retrieved 2021-01-29.
  8. "Bus Services | White bus". www.whitebus.co.uk. Retrieved 2021-01-29.
  9. "White Bus Services - The SHOWBUS Bus Image Gallery". www.showbus.com. Retrieved 2021-01-29.
  10. "White Bus Services - The SHOWBUS Bus Image Gallery". www.showbus.com. Retrieved 2021-01-29.
  11. "White Bus Services - The SHOWBUS Bus Image Gallery". www.showbus.com. Retrieved 2021-01-29.
  12. "White Bus Services - The SHOWBUS Bus Image Gallery". www.showbus.com. Retrieved 2021-01-29.
  13. Lodge, Matthew (2019-01-24). "Service cancellations after bus driver 'bombarded' with snowballs". SurreyLive. Retrieved 2021-01-29.

Company Website

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