XHRST-FM
XHRST-FM is a station located in Tijuana, Baja California, México. It transmits for Tijuana and San Diego on 107.7 MHz and is currently operated by MLC Media, a Spanish-language radio syndicator based in the United States, as "Más Flo" with a Latin urban format.
 | |
| City | Tijuana, Baja California |
|---|---|
| Broadcast area | Tijuana, Baja California San Diego, California |
| Frequency | 107.7 MHz |
| Branding | "Más Flo" |
| Slogan | "#1 Latino Hit Station" |
| Programming | |
| Format | Latin Urban |
| Ownership | |
| Owner | Grupo Audiorama Comunicaciones (Grupo Impulsor de Medios, S.A. de C.V.) |
| Operator | MLC Media |
| XEXX-AM | |
| History | |
First air date | December 1994 |
Call sign meaning | RoSariTo (original location of allotment) |
| Technical information | |
| Class | B1 |
| ERP | 10,000 watts[1] |
| HAAT | 100 meters (330 ft) |
| Links | |
| Webcast | Listen Live |
| Website | Mas Flo 107.7 |
History
The history of XHRST begins on 91.9 MHz in Rosarito, but the station promptly moved to 107.7 MHz. The station was initially operated by Grupo ACIR and aired several formats under ACIR, including Regional Mexican (La Comadre), Spazio (rock), and Estéreo Sol (English and Spanish adult contemporary). After Rosarito became a separate municipality, the station moved its studios to Tijuana on Blvd. Sánchez Taboada in the Zona Río and took on ACIR's Digital contemporary hit radio format. On March 17, 2009, Digital ended broadcast, and XHRST temporarily entered into a simulcast from XEXX-AM (previously Radio Fórmula), playing classical music.
On May 11, 2009, GRI Radio brought the Los 40 format to Tijuana on XHRST. On October 13, 2009, Ya Párate, the Los 40 morning show, originated from Tijuana for the network. Grupo Audiorama jettisoned all Televisa Radio formats, including Los 40, at the end of June 2017, and it instituted La Bestia Grupera in Tijuana on July 17, 2017. The format lasted almost a full year until the station returned to Spanish CHR on July 9, 2018. On August 8, Grupo Audiorama returned the Los 40 format to the Tijuana and San Diego market.
On December 1, 2020, MLC Media took over operations of XHRST-FM by dropping the Los 40 format and instituting the Más Flo format that ran on XHLNC-FM 104.9 under its management between December 2019 and April 2020; MLC had bowed out of that arrangement, citing XHLNC's social concession.[2]
References
- Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio FM. Last modified 2018-05-16. Retrieved 2015-06-09. Technical information from the IFT Coverage Viewer.
- Venta, Lance (April 22, 2020). "Mas Flo 104.9 Quietly Ends in San Diego". RadioInsight. Retrieved April 22, 2020.