Xuxa no Mundo da Imaginação

Xuxa no Mundo da Imaginação (transl. Xuxa in the World of Imagination) was a Brazilian children's television series hosted by Xuxa Meneghel at Globo TV, shown Monday through Friday between October 28, 2002 and December 31, 2004.

Xuxa no Mundo da Imaginação
GenreChildren
Created byXuxa Meneghel
Directed byMário Meirelles
Presented byXuxa Meneghel
Opening themeEra Uma Vez
Country of originBrazil
Original languagePortuguese
No. of seasons3
No. of episodes565
Production
Production locationProjac
Running time40 minutes
Release
Original networkGlobo TV
Original releaseOctober 28, 2002 (2002-10-28) –
December 31, 2004 (2004-12-31)
Chronology
Preceded byPlaneta Xuxa
(1997-2002)
Followed byTV Xuxa
(2005-2014)

Concept

Xuxa's goal was to re-dedicate the children, because since the tragic end of Xuxa Park, it was linked with Planeta Xuxa, a program that was shown on Sundays and dedicated to young people. After his long-term partnership with his businesswoman Marlene Matos, Xuxa ended up with the Planet and dedicated himself to the Mundo da Imaginação.[1] the program was a children's program presented by Xuxa Meneghel, directed by Mário Meirelles, Pedro Vasconcelos and Peter Bretas, general direction of Mario Meirelles, text by Tonio Carvalho, Péricles Barros, Cláudio Lobato, Luciana Sandroni, Mariana Mesquita, Guto Lins and Alessandra Poggi, director of production of Alexandre Ishikawa, produced by Núcleo Roberto Talma. Developed after three years of research, Xuxa no Mundo da Imaginação was geared towards a public from zero to ten years and was conceived with the help of educators and specialized professionals. Educationally, the children's program chose not to display cartoons, having pictures and musical numbers produced in an almost artisanal way, with time and language different from the children's programs presented by Xuxa until then.

The scenarios of these pictures and musical numbers sought to convey the idea of the world idealized by children: castles, candy house, colorful flowers, mountains and clouds. There were present symbols of children's stories, with the intention that the child felt transported to the world of imagination. - The program, about 40 minutes long, was divided into four blocks and had 32 frames displayed alternately throughout the week.[2] Through computer graphics capabilities, Xuxa appeared seated on a Terrestrial Globe, with the blue background filled with white clouds, and featured 14 pictures that blended entertainment and didactic elements.

Format

The longest of the paintings was Cantinho das Histórias, up to ten minutes long, in which Xuxa told children stories with the help of puppets and / or invited actors. The framework Cantigas was one of the highlights of the program. In it, well-known singers made re-readings of classics from our songbook. Other pictures of Xuxa in the world of imagination were Encyclopedia, in which Xuxa showed and explained to children the meaning of terms, words and objects, and Gym, in which a dancer taught choreography. In addition to those already mentioned, other featured figures in the program were Presentacion, in which Xuxa parodies songs with the help of a dog, and Witch Keka, where the character Keka, lived by Xuxa, looked for ill-educated children to transform in witches.

  • Mixing pictures, music videos, storytelling for children in a fun and didactic way, the children also rescued wheel songs and playful and traditional games, such as hopscotch, apple run and bag run. Xuxa in the world of imagination had a small cast and few children on the stage. The program also counted on the participation of children from all over Brazil, who sent videos, letters, photos and drawings, exhibited by the program.
  • On December 25, 2002, a Xuxa Christmas special was presented in the world of the imagination. Along with Father Marcelo Rossi, Xuxa spoke about the birthday of the Child Jesus, read letters written by children to God and narrated the birth of Jesus, which was interpreted by children Debby Lagranha, Brunno Abrahão, Tata, Renan and Andrey. The program was attended by the Intrepid Children's Troupe, from the ballet dancers Dalal Achcar, who presented an adaptation of Tchaikovski's Nutcracker, and singer Vinny. Because of the special program, Xuxa in the world of imagination was longer, and Sítio do Picapau Amarelo (2001) and TV Globinho (2000) were not shown on that day.

Cartoons

Reformulations

In April 2003, the program began a new phase under the direction of Pedro Vasconcelos, Marcelo Zambelli and Mário Meirelles, with the latter's general direction, and with text by Tonio Carvalho, Claudio Lobato and Adriana Chevalier. Among the novelties was the radical Imagination, presented by the actor Cláudio Heinrich, who showed sports such as skating, free flight, diving and mountaineering, as well as interviews with famous athletes. The goal was to reach boys between four and eight years of age who, according to a survey, did not identify much with the program and the presenter. Another novelty of the children was the Jornal Mundo da Imaginação, an educational newscast that had as anchors the Xuxinha and Gutinho dolls. The big change was due to the entry of cartoons, which until then were not displayed in the program.

In June 2003, Mário Meirelles left the general direction of Xuxa in the World of Imagination. Pedro Vasconcelos, Teresa Lampréia and later Blad Meneghel, brother of Xuxa, took command of the attraction. The program continued to be produced by Núcleo Roberto Talma.

In August 2004, the child suffered new changes and adopted a new face, with the circus as its theme. Clowns, jugglers and magicians were the new characters who animated the children and starred in the pictures, music clips and games next to Xuxa. The scenery was also reworked and the big attraction was a hat-shaped ball pool. In addition, the grandstand where the parents of the children were accommodated was transferred to the stage, getting closer to the children and the hostess

Even with the reformulations, Xuxa no Mundo da Imaginação failed to reach good ratings and left the programming grid of Rede Globo in December 2004. The following year, Xuxa returned to programming with a new program, TV Xuxa.

Reception

The program debuted at an average of 15 points.[3] During the first year, however, it was losing audience, being in second place, behind Bom Dia & Companhia, at the time hosted by Jackeline Petkovic, that reached to reach 17 points against 10 of Globo TV.[4][5] In 2003 the program had already lost more than half of the audience, having an average of only 6 points.[6] At this time also faced the RecordTV, that surpassed the infantile in several days, leaving the Xuxa no Mundo da Imaginação in third place.[7] In 2004 - even with the reformulations and a decrease of the audience of Bom Dia & Companhia by the exit of Jackeline - the program could not react, registering the average of only 5 points.[8][9]

References
  1. "Vem aí a princesa dos baixinhos". Estadão. Retrieved March 21, 2015.
  2. "XUXA - FORMATO". Memória Globo. Retrieved March 21, 2015.
  3. "Baixa audiência encolhe programa de Xuxa". Estadão. Retrieved March 21, 2015.
  4. Fabíola Reipert (29 October 2003). "Zapping: Record desiste de contratar Marcelo Rezende". Folha de S.Paulo. Retrieved 22 February 2015.
  5. "Especial de Dia das Crianças – Entrevista com Jackeline Petkovic". Sobre TV. 12 October 2016. Retrieved 12 October 2016.
  6. "Meu mundo caiu". Veja. Retrieved 8 June 2017.
  7. Jornalista Externo (21 July 2003). "O desaparecimento dos bons programas infantis". Jornal A Tribuna. Retrieved 22 February 2015.
  8. "Zapping: Xuxa admite mudanças em seu programa". Folha de S.Paulo. Retrieved 8 June 2017.
  9. "Depois de crise com projeto infantil, Xuxa volta com novo programa". Folha de S.Paulo. Retrieved 8 June 2017.
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