Yandex.Market

Yandex.Market (Russian: Яндекс.Маркет) is a Russian free online service for the selection of goods. In fact, it is an aggregator of online shops.[1] The service was launched on November 30, 2000 by Yandex.[2] Since 2016, it is a separate company.[3]

Yandex.Market
Developer(s)Yandex
Initial releaseNovember 30, 2000 (November 30, 2000)
TypeElectronics sales
Websitemarket.yandex.ru

The service has a daily audience of over 4 million users and monthly audience of 20 million.[4][5]

History

On November 30, 2000 Yandex.Market was launched entitled «Yandex.Tovary» (literally «Yandex.Products») by empolyees of Yandex Dmitriy Zavalishin, Evgeniya Zavalishina and Ilya Polozhintsev. Heretofore, on October 16, 2000 was launched online consulting service Yandex.Guru that helped the user to choose a product using leading questions. In 2002 Yandex.Tovary, Yandex.Guru and online service Podberi.ru have been combined into Yandex.Market.[2][6]

In June 2013 Yandex.Market opened a website section with the list of recommended online shops. The shop can get a «recommended» status after the conclusion of the contract with Yandex.Market.[7] In 2015 Yandex.Market launched delivery service Yandex.Delivery (Russian: Яндекс.Доставка).[8]

In 2016 Yandex.Market has become a separate company.[3]

In 2018 Yandex.Market and Sberbank launched a joint online marketplace «Beru». In 2020 it was closed and included into Yandex.Market.[9][10]

Service work

The general director of Yandex.Market is Maxim Grishakov. Head office of the company is located in Lotte Plaza business center on the New Arbat Avenue in Moscow.[11]

Users of service can search products by their parameters, view a products specifications, comparison of models and prices, product reviews and overviews, rating of shops, etc. Yandex.Market doesn't sell products itself. Shops publish information about their products in Yandex.Market and pay to service a commission for each transition to their site.[1][12][13]

In February 2020 was launched Yandex.Market Analytics: online platform with information about electronic equipment market in Russia. This service displays combined data on sales volumes and buyers characteristics (age, gender, geolocation, etc.).[14]

References
  1. "Что такое Яндекс.Маркет" (in Russian). Yandex.Market. Retrieved 2021-01-09.
  2. "Яндекс.Маркет - площадь для торговли в интернете неограничена" (in Russian). Yandex. 2002. Retrieved 2021-01-09.
  3. ""Яндекс" выделил "Яндекс.Маркет" в отдельную компанию" (in Russian). Interfax. 2013-03-04. Retrieved 2021-01-09.
  4. Наталья Бархатова (2020-02-19). "Группа «Яндекс.Маркет» рассказала о росте выручки на 145% в 2019 году" (in Russian). Rusbase. Retrieved 2021-01-09.
  5. "Выручка "Яндекс.Маркет" увеличилась на 71%" (in Russian). RBC. 2018-10-27. Retrieved 2021-01-09.
  6. "10 лет Яндекс.Маркету" (in Russian). Yandex Blog. 2010-11-30. Retrieved 2021-01-09.
  7. ""Яндекс" позволил производителям советовать места продажи своих товаров" (in Russian). Prime. 2013-06-04. Retrieved 2021-01-09.
  8. Анастасия Демидова (2015-07-28). ""Яндекс" запустил новый сервис доставки товаров" (in Russian). Vedomosti. Retrieved 2021-01-09.
  9. Наталья Ищенко (2018-10-24). ""Яндекс" и Сбербанк запустили маркетплейс "Беру" в полноценном режиме" (in Russian). Vedomosti. Retrieved 2021-01-09.
  10. Татьяна Морозова (2020-09-09). ""Яндекс.Маркет" займется продажей товаров из маркетплейса "Беру"" (in Russian). Vedomosti. Retrieved 2021-01-09.
  11. ""Яндекс.Маркет" переведет штаб-квартиру в бывший торговый центр у Арбата" (in Russian). RBC. 2019-07-19. Retrieved 2021-01-09.
  12. "Яндекс.Маркет для магазинов" (in Russian). Yandex.Market. Retrieved 2021-01-09.
  13. Елизавета Теряева (2019-03-20). "Что такое Яндекс.Маркет и зачем он нужен" (in Russian). Calltouch. Retrieved 2021-01-09.
  14. "Яндекс.Маркет запустил новый сервис для бизнеса" (in Russian). Business.ru. 2020-02-11. Retrieved 2021-01-09.
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