2011 MTV Video Music Awards

The 2011 MTV Video Music Awards took place on August 28, at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year. On July 20, the nominees were announced. Katy Perry received the most nominations this year at ten, followed by Adele, and Kanye West, who were both tied at seven.[1] A Britney Spears tribute was held, consisting of adult and children dancers alike, they wore costumes based on the music videos of Spears. British television director Hamish Hamilton directed the show for television viewing.

2011 MTV Video Music Awards
DateSunday, August 28, 2011
LocationNokia Theatre,
Los Angeles, California
CountryUnited States
Most awardsAdele and Katy Perry (3 each)
Most nominationsKaty Perry (10)
Websitewww.mtv.com/vma/2011/
Television/radio coverage
NetworkMTV and VH1
Directed byHamish Hamilton (director)

At the ceremony, Katy Perry won three awards, including top prize Video of the Year for "Firework". Adele also won three awards, all in the technical fields, including Best Cinematography, Best Art Direction and Best Editing for "Rolling in the Deep". Britney Spears won a total of two awards, Best Pop Video for her single "Till the World Ends" and the Michael Jackson Video Vanguard Award for her influence and impact in music. Lady Gaga also won two awards, including Best Female Video for "Born This Way".[2] Other winners included Beyoncé, Justin Bieber, Tyler, the Creator, Nicki Minaj, Kanye West (shared with Perry), Foo Fighters, and the Beastie Boys who all won one apiece.[3][4]

During the awards ceremony, Beyoncé revealed that she was pregnant with her first child, when she ended her performance of "Love on Top" (2011).[5] The Huffington Post later confirmed that Knowles was five-months pregnant and her pregnancy announcement had broken the "most tweets per second recorded for a single event" Twitter record, receiving 8,868 tweets per second.[6] MTV reported that Knowles' performance of "Love on Top" and the announcement of her pregnancy at the awards ceremony combined with Britney Spears tribute helped 2011's MTV Video Music Awards become the most-watched broadcast in MTV history, pulling in 12.4 million viewers. In addition, data from Google Insights showed that the most searched for term from August 29, 2011 to September 4, 2011 was "Beyonce pregnant" which reached 'breakout' levels – a term used by Google to describe a search with an increase of over 5,000 percent.[7]

Performances
Performer(s) Song(s)
Pre-show
Cobra Starship
Sabi		"You Make Me Feel..."
Main show
Jessie J
House Artist		"Price Tag"
"Girls Just Want to Have Fun"
"Do It Like a Dude"
"Rainbow"
"Firework"
"Domino"
"No Scrubs"
"Who's Laughing Now"
"Forget You"
"Nobody's Perfect"
"Mamma Knows Best"
Lady Gaga
Brian May		"Yoü and I"
Jay-Z
Kanye West		"Otis"
Pitbull
Ne-Yo
Nayer		"Give Me Everything"
Adele"Someone Like You"
Chris Brown"Yeah 3x"
"Beautiful People"
Dance tribute to Britney Spears"...Baby One More Time"
"Oops!... I Did It Again"
"Stronger" (interlude)
"(You Drive Me) Crazy" (interlude)
"Toxic"
"Circus"
"Me Against the Music"
"Hold It Against Me" (interlude)
"I'm a Slave 4 U"
"Till the World Ends"
Beyoncé"Love on Top"
Young the Giant"My Body"
Bruno Mars"Valerie"
Lil Wayne"How to Love"
"John"

Presenters

Awards

Nominees were announced on July 20, 2011.[8] Winners are in bold.

Katy Perry with her awards, including Video of the Year

Video of the Year

Katy Perry – "Firework"

Best Male Video

Justin Bieber – "U Smile"

Best Female Video

"Lady Gaga – "Born This Way"

Best New Artist

Tyler, The Creator – "Yonkers"

Best Pop Video

Britney Spears – "Till the World Ends"

Best Rock Video

Foo Fighters – "Walk"

Best Hip-Hop Video

Nicki Minaj – "Super Bass"

Best Collaboration

Katy Perry (featuring Kanye West) – "E.T."

Best Direction

Beastie Boys – "Make Some Noise" (Director: Adam Yauch)

Best Choreography

Beyoncé – "Run the World (Girls)" (Choreographer: Frank Gatson, Sheryl Murakami and Jeffrey Page)

Best Special Effects

Katy Perry (featuring Kanye West) – "E.T." (Special Effects: Jeff Dotson for Dot & Effects)

Best Art Direction

Adele – "Rolling in the Deep" (Art Director: Nathan Parker)

Best Editing

Adele – "Rolling in the Deep" (Editor: Art Jones at Work)

Best Cinematography

Adele – "Rolling in the Deep" (Director of Photography: Tom Townend)

Best Video with a Message

Lady Gaga – "Born This Way"

Best Latino Artist

Wisin & Yandel – "Zun Zun Rompiendo Caderas"[9]

Michael Jackson Video Vanguard Award

References
  1. Serjeant, Jill (July 20, 2011). "Katy Perry Crushes Gaga In MTV Music Video Noms". Yahoo! Music. Archived from the original on July 21, 2011. Retrieved July 21, 2011.
  2. "Katy Perry, Adele score at Video Music Awards". Los Angeles Times. August 29, 2011. Retrieved August 30, 2011.
  3. "Beyonce and Lady Gaga dominate MTV Video Music awards". BBC News. August 29, 2011. Retrieved August 30, 2011.
  4. "Gaga, Perry win big at VMAs, Beyonce steals show". Reuters. August 29, 2011. Retrieved August 30, 2011.
  5. "Beyonce Pregnant, Flaunts Baby Bump On VMA Red Carpet". The Huffington Post. AOL Inc. August 28, 2011. Retrieved August 28, 2011.
  6. "Beyoncé Pregnancy: New Twitter Record Set At MTV VMAs". The Huffington Post. AOL Inc. August 29, 2011. Retrieved August 30, 2011.
  7. "News of Beyoncé's pregnancy grips Google users, US Open, ESPN popular". Yahoo! News. Yahoo!. September 5, 2011. Retrieved September 10, 2011.
  8. Gallo, Phil (July 20, 2011). "Katy Perry, Adele, Kanye West Lead 2011 MTV VMA Nominees". Billboard. Prometheus Global Media. Retrieved July 21, 2011.
  9. "Wisin Y Yandel Named 2011's 'Best Latino Artist'". Tr3́s.

See also
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