Albaik

Albaik (Arabic: البيك‎, and stylized as ALBAIK) is a fast food restaurant chain in Arab countries that primarily sells broasted chicken and shrimp with a variety of sauces. It is one of the major consumers of chicken in Saudi Arabia.[1] The chain has more than 40 branches in Jeddah where it is headquartered: ten in Mecca, eight in Medina, two in Buraydah, one in Taif, one in Yanbu, one in Al Qunfudhah, one in Al-Lith, one in Al-Kharj, and one in Riyadh.[2] Recently, Albaik started expanding further into the central region of Saudi Arabia with two branches opened in Buraidah, and planning to open in Abha and further branches planned for the city, in addition to other main cities in the region.[3] This marked the first time the chain has expanded outside its main service area in Saudi Arabia's western provinces. Albaik was also introduced in Saudi Arabia's South Province, in the city of Jizan in 2016. As of 2019, Albaik is constructing its new branch in Al Baha.[4] ALbaik opened its first branch in bahrain on December 15th 2020 right before one day of Bahrain 49th national day on 16th December 2020, jampack croud is expected in 3 days of holidays in bahrain

Albaik Food Systems Company S.A.
TypePrivate
IndustryRestaurants
Founded1974 (1974)
FounderShakour AbuGhazalah (Palestinian-Saudi)
HeadquartersJeddah, Saudi Arabia
Number of locations
+100
Key people
Ihsan AbuGhazalah, Chairman, Rami AbuGhazalah, CEO
ProductsQuick Service Food, including fried chicken, shrimp, and fish
Websitealbaik.com
An Albaik chicken meal with fries, soft drink and ice cream.

History

Locations
AlBaik Buraidah Al Qassim Branch

In September 1974, Shakkor AbuGhazalah, one of the founders of Albaik, renovated an old warehouse he was renting into Saudi Arabia's first pressure fried chicken restaurant and later opened it.[5] The restaurant was located on Old Airport Road in Jeddah.[6] Albaik was registered as a trademark in Saudi Arabia in 1986.

The first Albaik restaurant was opened in Mecca in 1990. Albaik then began expansion by building three seasonal locations in Mina in 1998 and served pilgrims during Hajj. The company expanded to Medina in 2001. They introduced a limited menu food court concept named Albaik Express in 2002 in Diyafa Mall in Mecca. They opened the world's largest quick-service restaurant kitchen in Mina as a seasonal restaurant to serve pilgrims during Hajj in 2006. The same year, they opened a location in Yanbu City. In 2013, they opened their first express restaurant at a Sasco Petrol station on the highway road from Medina to Jeddah. Their first restaurant out of Hejaz was in Buraydah, Qaseem in 2015, expanding their customer's range. They opened their first branches in Jizan and Riyadh in the year 2016 and 2018 respectively. In 2019, they opened three branches in Dammam, Eastern Province, with the main one located in King Fahd International Airport and the other two in the Abdullah Fuad and Al Manar districts.

A 30,000 m2 (320,000 sq ft) food processing company was inaugurated for Aquat Food Industries - a sister company of Albaik and the main producer and supplier of its menu in 2000, effectively boosting their sales.

Programs

In 1996, the Young Scientist program was introduced as part of Albaik and Coca-Cola's corporate social responsibility commitment towards society in association with the Jeddah Science and Technology Center. The House Hero children's education and training program were firstly introduced in 2001. In 2005, "Nazeeh & Wartan" - the Clean Up the World program for Saudi Arabia was introduced with Coca-Cola, in association with the United Nations Development Programme and Jeddah Science and Technology Center. The rate is around 12 riyals.

Food

The 18 secret herbs and spices recipe was first developed in 1984. Variations of the Albaik chicken was first sold in 1994, with the addition of Harrag, a spicy variation of Albaik's chicken. Seafood was first included on the menu with the introduction of the jumbo shrimp in 1995 and the value shrimp in the following year. The chicken fillet nuggets were introduced in 1999, with its spicy counterpart releasing in 2000. Following the introduction of the fillet nuggets, the fillet nugget sandwiches were included on the menu in the year 2002, with both normal fillet nuggets and spicy fillet nuggets. Fish became a feature on the menu with the inclusion of the fish sandwich in 2005. Fish fillets and the Shrimp Sandwich were introduced a year later. The first fruity food item was introduced in 2006, with the addition of pineapple chunks. In 2014, they introduced their Big Sandwich. They introduced a low-calorie sandwich named Saj DeLite with its spicy counterpart, Lahaleebo, in 2016. The Tawook sandwich was included on the menu in 2017, with the addition of its spicy counterpart, Lahaleebo Tawook shortly after. Its most recent item was introduced in 2019, with it being a shawarma sandwich.

See also
  • List of fast-food chicken restaurants

References
  1. McNulty, Brian (2004). "The Saudi poultry market". Middle East Grocer. 10 (5). Archived from the original on 14 December 2005. Retrieved 9 July 2006.
  2. List of Albaik locations
  3. "Albaik signs agreement with Qassim Municipality". Albaik. Retrieved 8 April 2012.
  4. "Finally, Albaik in Al Baha".
  5. "Albaik CEO inspires PEG members". Saudi Gazette. 29 November 2012. Archived from the original on 12 December 2013. Retrieved 7 December 2013.
  6. Sean O'Neill (26 September 2011). "8 foreign fast-food chains worth a taste". CNN. Retrieved 7 December 2013.
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