BeaverTails

BeaverTails (French: Queues de Castor) is a Canadian restaurant chain, specializing in pastries known as BeaverTails, that is operated by BeaverTails Canada Inc. Its namesake products are fried dough pastries, individually hand stretched to resemble beaver's tails, topped with either sweet or savoury ingredients.[1]

For other uses of "Beaver tail", see Beaver tail (disambiguation).
BeaverTails pastry
Queues de Castor pâtisserie
TypePrivate company
IndustryFood
FoundedKillaloe, Ontario (1978 (1978))
Headquarters
Montreal, Quebec
,
Canada
ProductsPastry
Websitebeavertails.com

The chain originated in Killaloe, Ontario in 1978 and opened its first permanent store in Ottawa two years later. By 2018, it had 140 franchise and license locations in six countries: Canada (the Maritimes, Newfoundland and Labrador, Ontario, Manitoba, Alberta, British Columbia and Quebec, where the franchise is called "Queues de Castor"), the United States, the United Arab Emirates, Mexico, France, and Japan.[2]

Company history

BeaverTails began when Grant and Pam Hooker turned their family recipe for fried dough into a corporate business.[3] They sold their first pastries at the Killaloe Craft and Community Fair in 1978.[4] Two years later, they opened the first BeaverTails stand in the Byward Market in Ottawa.[5] In 1987, Pino Di Ioia accepted a summer position as the manager of the BeaverTails location at La Ronde. In 2002, along with his wife and twin brother, they took over the management of BeaverTails.[6]

Products

BeaverTail
A classic BeaverTails pastry with cinnamon and sugar

The BeaverTail is a fried dough pastry that is sold in a variety of flavours. Most flavours of BeaverTails are topped with sweet condiments and confections, such as whipped cream, banana slices, crumbled oreos, cinnamon sugar, and chocolate hazelnut. BeaverTails is also made in savoury variations, such as with poutine or hotdogs.[7]

"BeaverTails" and "Queues de Castor" have been registered as trademarks since 1988 by BeaverTails Canada Inc and its affiliated companies.[8]

In the media
Former US President Barack Obama after purchasing a BeaverTail at the ByWard Market location in Ottawa

BeaverTails received media attention in the US and Canada when it was served at the Canadian embassy during the first inauguration of U.S. President Barack Obama. The product was also mentioned in newscasts during the lead-up to his visit to Ottawa on February 19, 2009, as an example of how Canadian businesses were participating. While in town, he stopped at the ByWard Market on his way to the Ottawa International Airport to buy a BeaverTails pastry. One variation of the product was called the "Obama Tail", in honour of the visit.[9]

See also

References
  1. Legaspi, Andre (2007). Frommer's Montreal Day by Day. Wiley. p. 140. ISBN 978-0-470-06931-8. Retrieved 2 February 2011.
  2. "Store list". www.beavertails.com. Retrieved 28 August 2018.
  3. International Business Opportunities Centre
  4. "About | BeaverTails". Retrieved 28 February 2019.
  5. Kubacki, Maria (14 February 2006). "Deep-fried icon of the valley as Canadian as ... the beaver". Ottawa Citizen. Archived from the original on 5 September 2015. Retrieved 1 August 2012.
  6. "About | BeaverTails". beavertails.com. Retrieved 25 March 2019.
  7. "Products | BeaverTails". beavertails.com. Retrieved 28 August 2018.
  8. "CANADIAN TRADE-MARK DATA - application no. 0686841". Retrieved 3 September 2010.
  9. "CTV Ottawa - Obama stops to shop in Ottawa's Byward Market". Ottawa.ctv.ca. Retrieved 3 February 2011.
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