Boomerang (Australian and New Zealand TV channel)

Boomerang is an Australian pay television channel owned by AT&T's WarnerMedia under its International division. It is a sister service of Cartoon Network.

For the throwing device, see Boomerang. For the original Boomerang TV channel, see Boomerang (TV network). For other uses, see Boomerang (disambiguation).

Boomerang
CountryAustralia
Programming
Language(s)English
Picture format576i (16:9 SDTV)
Ownership
OwnerWarnerMedia International
Sister channelsCartoon Network
CNN International
History
Launched3 April 2001 (2001-04-03) (as a block)
14 March 2004 (2004-03-14) (as a channel)
Links
Websitewww.Boomerangtv.com.au
Availability
Cable
FoxtelChannel 715
Neighbourhood CableChannel 30
TransACTChannel 204
Satellite
FoxtelChannel 715
IPTV
FetchTVChannel 255
Streaming media
Foxtel GoChannel 715

History and branding

The Australian version of Boomerang was launched on 14 March 2004 as part of the Foxtel Digital launch, with a line-up very similar to that of the US and UK version. Originally devoted to classic animation from studios such as Hanna-Barbera, the channel has since expanded to include more contemporary programming. This channel is available as a free trial in a subscription entertainment package on Fetch TV by some ISPs and was added 26 January 2017.[1]

On 1 December 2012, Boomerang launched a refreshed look, using the logo used by Boomerang UK and other European countries, and converted to 16:9 aspect ratio.[2]

On 3 November 2014, Boomerang received a new logo and branding as part of a global rebranding effort.[3] In late 2014 Boomerang had launched Art&Graft redesign which by 2015 came to Asia-Pacific territories, the United States, and later to Europe, the Middle East and Africa.[4]

Logos
  • 3 April 2001 - November 2007
  • November 2007 - 1 December 2012
  • 1 December 2012 - 3 November 2014
  • 3 November 2014 – present

See also

References
  1. Milligan, Mercedes (30 January 2017). "Cartoon Network & Boomerang Launch on Fetch TV". Animation Magazine.
  2. Knox, David (23 November 2012). "Boomerang channel to refresh TV Tonight". TV Tonight. Retrieved 29 January 2013.
  3. Littleton, Cynthia (14 October 2014). "Turner Sets Global Relaunch of Boomerang to Focus on Family Viewing". Variety.
  4. Kanazir, Marija (16 February 2015). "Cartoon Network's Boomerang Gets a New Colorful Design". Branding Magazine. Retrieved 5 March 2019.
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