Bloomberg Television

Bloomberg Television (on-air as Bloomberg) is an American-based pay television network centred towards business and capital market programming, owned by Bloomberg L.P.[2] It is distributed globally, reaching over 310 million[3][4] homes worldwide. It is headquartered in New York City, with European headquarters in London and Asian-Pacific headquarters in Singapore and Hong Kong.

Bloomberg Television
CountryUnited States
Broadcast areaVarious
SloganInternational Exchange Business Finance Money
This Is Bloomberg
HeadquartersBloomberg Tower, 731 Lexington Avenue, Manhattan, New York City
Bloomberg London
Singapore[1]
Hong Kong
Programming
Language(s)English
Picture formatUS and Canada
1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
International feeds
1080i HDTV
(downscaled to 16:9 480i/576i for the SDTV feeds)
Ownership
OwnerBloomberg L.P.
Sister channelsSee Channels
History
Launched1 January 1994 (1994-01-01)
Former namesBloomberg Information TV (1994–1998)
Links
Websitewww.bloomberg.com/live
This article is part of a series about
Michael Bloomberg


Channels

Most of the channels listed are not directly operated by Bloomberg, but are operated by local companies who franchise the Bloomberg brand and may take some of its English-language programming.

Current channels
  • Bloomberg Television (from United States)
  • Bloomberg El Financiero (from Mexico in Spanish and English)
  • Bloomberg TV Malaysia (from Malaysia)
  • Bloomberg TV Asia Pacific (from Singapore and Hong Kong)
  • Bloomberg TV EMEA (from London)
  • Bloomberg HT (from Istanbul in Turkish)
  • Bloomberg TV Mongolia (from Ulaanbaatar in Mongolian)
  • Bloomberg TV South Asia (from Mumbai)
  • Bloomberg TV Australia (launched June 2012)[5]
  • Bloomberg TV Bulgaria
  • Bloomberg TV Brasil (from São Paulo)
  • BNN Bloomberg

Former channels

United States service

Bloomberg's U.S. broadcasts are headed by Justin Smith, the CEO of Bloomberg Media Group. Smith replaced Andy Lack,[8] who eventually returned to NBC News. The network also provided funding and studio facilities for the nightly PBS/WNET program Charlie Rose.

History

Bloomberg Television first launched in the United States on January 1, 1994 under the name Bloomberg Information TV, before it was shortened to its current name in 1998. Shortly after Bloomberg's launch, the now-defunct American Independent Network carried a simulcast of the channel at various times each weekday from 1995 to 1997, which was picked up by some broadcast stations in early morning periods to provide a de facto morning business show. The network's morning pre-opening bell programming was also aired on the USA Network, simulcasted in a paid programming arrangement with the channel until 2004, when that network dropped the simulcast months before the NBC Universal merger was consummated, due to concerns that USA would then air the coverage of a competitor to future sister network CNBC. The simulcast then moved to E! (which became NBCUniversal-owned in January 2011 due to that company's purchase by Comcast), where it remained until the simulcast ended in January 2009, when the network had expanded its reach on digital cable systems enough to discontinue the simulcast. During its time on E!, the 5–8 a.m. block was the most watched period for the network, according to Nielsen Media Research.

Bloomberg Television's U.S. network debuted a new graphics package in January 2009. This current scheme was first used on the network's now-defunct pre-market program, Starting Bell, before the new graphics expanded to all of the network's programs on February 17, 2009. Also on that date, Bloomberg U.S. revamped its weekday programming lineup (see "Programs on Bloomberg" below).

In October 2009, Bloomberg Television debuted another new graphics package. In 2011, Bloomberg Television announced a strategic relationship with Gas Station TV (GSTV) to deliver personal finance and business news to more than 27 million viewers each month at GSTV pumps.

Bloomberg launched a high definition simulcast feed on May 9, 2011, with Time Warner Cable as the first provider to carry it.[9] In mid-April 2013, DIRECTV started carrying Bloomberg HD.

As of July 2014, Bloomberg Television's standard-definition feed now shows a down-scaled version of its native HD feed, with the 16:9 letterbox picture on its 4:3 SD feed.

International channels

In February 2009, Bloomberg Television announced that it would cease operating some of the international variations of the channel, placing a greater focus on a more international Bloomberg channel.[10]

On March 9, 2009, the localized channels available in Germany, France, Italy and Spain ceased operations. Today, throughout Europe, the original pan-European version of Bloomberg Europe (International) is available on cable and digital television providers.

Since March 9, 2009, Bloomberg Television utilizes its existing international production teams in Singapore (Bloomberg Asia), Europe (Bloomberg Europe) and America (Bloomberg), adding a more global feel to the channel. Bloomberg International provides programming from Singapore in the early morning, produced by Bloomberg Asia (International), from London in the late morning, produced by Bloomberg Europe (International), and from its main headquarters in New York City in the afternoon. Each Bloomberg receives localized advertising and a relevant business news ticker on screen.

Bloomberg Japan ceased broadcasting on April 30, 2009. The channel was then replaced by Bloomberg Asia (International).[11] Bloomberg Japan's Japanese language print newsroom and website continue to operate as normal. In June 2009, the Japanese service began running small on-air segments in cooperation with BS-Fuji Television. In October 2009, segments produced with the Tokyo Broadcasting System were added.[12] Bloomberg Brazil and Bloomberg Latin America were integrated into the global Bloomberg channel during 2009.

Bloomberg is an associate member of the Caribbean Cable & Telecommunications Association[13] and the Caribbean Cable Cooperative.[14]

In November 2011, Bloomberg announced the formation of "Bloomberg TV Mongolia" in partnership with Trade and Development Bank of Mongolia (TDB), the oldest and one of the largest commercial banks in Mongolia.[15] The channel offers a mix of locally produced, Mongolian language content as well as English language news from Bloomberg Television.

In February 2015, Bloomberg partnered with Canadian media company Channel Zero to form Bloomberg TV Canada, which featured U.S. Bloomberg Television programming and Canadian-produced studio programs produced from Bloomberg's Brookfield Place studio and other Canadian bureaus. The channel replaced the U.S. service on Canadian television providers.[16][17] The channel shut down in October 2017, after which Bloomberg entered into a partnership with Bell Media's Business News Network (BNN), to co-brand the channel as BNN Bloomberg, and grant the company rights to distribute its television and radio content in Canada. The co-branded service will augment BNN's existing business day programming with additional Bloomberg programs to handle coverage of international markets, and access to its bureaus.[18][19][20]

Programs

Live weekday shows

Weekday schedule begins Sunday 6pm (ET), 11pm (UK), Monday 12am (CET) and 6am (SG/HK). Weekend schedule begins on Friday/Saturday at the same times.

Asia based program

US ET (Sun-Thu) UK SG/HK Program Anchor First aired
6p-7p
11p-12a
6a-7a
 Bloomberg Daybreak Australia Haidi Lun (Sydney), Shery Ahn (New York) and Sophie Kamaruddin (Hong Kong/Singapore) February 5, 2017[21]
7p-9p
12a-2a
7a-9a
 Bloomberg Daybreak Asia June 23, 2016
9p-10p
2a-3a
9a-10a
 Bloomberg Markets: China Open Tom Mackenzie (Beijing), Yvonne Man and David Ingles (Hong Kong/Singapore) February 24, 2019
10p-12a
3a-5a
10a-12p
 Bloomberg Markets Asia David Ingles, Yvonne Man, Rishaad Salamat (Hong Kong) and Haslinda Amin (Singapore) October 10, 2016[22]

Middle East based
US ET UK SG/HK Program Anchor First aired
Europe & Asia only
5a-6a
12p-1p
Bloomberg Daybreak Middle East
 Yousef Gamal El-Din and Manus Cranny (Dubai), Tracy Alloway (Hong Kong) March 18, 2018

Bloomberg Europe
US ET UK SG/HK Program Anchor First aired
1a-2a
6a-7:30a
1p-2p
Bloomberg Daybreak Europe
 Nejra Cehic (London) and Manus Cranny (Dubai) October 10, 2016[22]
2a-4a
7a-9a
2p-4p
Bloomberg Markets: European Open
 Anna Edwards (London) and Matt Miller (Berlin)
11a-12p
4p-5p
11p-12a
Bloomberg Markets: European Close
 Vonnie Quinn (New York) and Guy Johnson (London) November 9, 2015[23]

New York production
US ET UK SG/HK Program Anchor First aired
4a-7a
9a-12p
4p-5p and 6-7p
Bloomberg Surveillance
 Tom Keene (New York) and Francine Lacqua (London) At least 2013
7a-9a
12p-2p
7p-9p
Bloomberg Surveillance (radio simulcast)
 Tom Keene, Jonathan Ferro and Lisa Abramowicz May 26, 2020[24]
9a-10a
2p-3p
9p-10p
Bloomberg Markets: The Open
 Jonathan Ferro May 2, 2018
10a-11a
3p-4p
10p-11p
Bloomberg Markets Americas
 Vonnie Quinn (New York) and Guy Johnson (London) May 11, 2015
12p-1p
US/Asia only
12a-1a
Balance of Power
 David Westin September 11, 2017
1p-1.30p
6p-6.30p
1a-1.30a
Bloomberg Markets Americas (Mon/Tues) or Weekly Special Programming (other days)
 Vonnie Quinn (Mon/Tues) or various (other days) May 11, 2015
1.30p-2p
6.30p-7p
1.30a-2a
Bloomberg Markets Americas
 Vonnie Quinn/Shery Ahn (New York) and Amanda Lang (Toronto, with BNN Bloomberg)
2p-4p
7p-9p
2a-4a
Bloomberg Markets: The Close
 Scarlet Fu and Caroline Hyde October 11, 2018
4p-5p
9p-10p
4a-5a
What'd You Miss?
 Romaine Bostick, Caroline Hyde and Joe Weisenthal June 29, 2015[25]
5p-6p
10p-11p
5a-6a
Bloomberg Technology
 Emily Chang October 5, 2016 (under current name)

Weekly shows

  • Best of Bloomberg Technology with Emily Chang
  • Bloomberg Best
  • Bloomberg Businessweek with Carol Massar and Jason Kelly
  • Bloomberg Commodities Edge with Alix Steel
  • Brilliant Ideas
  • Good Fortunes
  • Bloomberg Real Yield with Jonathan Ferro
  • Bloomberg ETF IQ with Scarlet Fu
  • Studio 1.0 with Emily Chang
  • High Flyers with Haslinda Amin
  • Best of Bloomberg Markets Middle East with Yousef Gamal El-Din or Tracy Alloway
  • Leaders with Lacqua with Francine Lacqua

Controversy
Bloomberg Europe studio

In the United Kingdom, Bloomberg Television was severely reprimanded for breach of Ofcom rules during the 2005 UK national (General) election. Bloomberg was found to have shown pro-Labour Party bias.[26] This occurred because of a breach of British law. In the run up to a general election, television channels must provide equal time to all major political parties. Bloomberg covered the release by the Labour Party of their so-called "Business Manifesto", but did not provide counterbalancing air time to the Conservatives or Liberal Democrats.

Datascreen and news ticker

Bloomberg was well known for using a datascreen format that occupied most of the television screen and the camera shots. Until 1998, Bloomberg did not have a moving ticker. Instead, it had boxes that were dedicated to world news, as well as weather conditions in selected cities, in addition to market data which was confined to the bottom of the screen. This changed gradually to focus more on business news. The data screen was reformatted several times to include a moving stock ticker and accommodate new graphics.

The datascreen format was phased out in late 2007, where the programs were seen almost in full-screen with the ticker and headlines bar confined to the lower part of the screen. However, Bloomberg HD (available in the US only) features more data boxes on the right side of the screen compared to its SD counterpart. This effectively makes on-screen presentation on Bloomberg HD resemble the pre-2007 datascreen.

On Monday September 22, 2014, Bloomberg Television dropped the long-standing live stock ticker as part of the new on screen information format. No reason for this was given.

Other platforms

The widespread growth of mobile devices and social media have influenced sites such as Bloomberg to expand its news platforms into other areas. Bloomberg Television offers some off-air news updates via social media including Facebook,[27] and Twitter.[28][29] Rebroadcasts of news and other special programs are additionally aired on the station's official YouTube channel "Bloomberg Television".[30] On mobile devices, Bloomberg Television released an app available for the iPad.[31] Apple TV. It is also available for free viewing on Pluto TV streaming service.[32]

As of February 2019, the audio simulcast of Bloomberg TV is distributed on Entercom's Radio.com website and app.[33]

See also

References
  1. "Bloomberg Television on DISH Network". DISH. Retrieved May 1, 2013.
  2. Stelter, Brian (September 3, 2007). "Picking Up the Pace in Business TV". The New York Times. Retrieved May 1, 2013.
  3. "Bloomberg L.P. | About – Company, Products & Services, Contacts". Bloomberg.com. Retrieved November 24, 2012.
  4. "David Plouffe Joins Bloomberg TV". Bloomberg. April 25, 2013. Retrieved May 1, 2013.
  5. "Media Research Asia.com – Bloomberg To Launch Australian Feed". 'Media Research Asia'. Archived from the original on July 23, 2012. Retrieved May 5, 2012.
  6. "Bloomberg luncurkan siaran televisi berbahasa Indonesia". 'BBC Indonesia'. Retrieved December 14, 2012.
  7. "Bloomberg TV Africa readies for launch". 'RapidTVNews'. Retrieved October 23, 2013.
  8. Hume, Tim (June 16, 2011). "Andrew Morse named head of Bloomberg TV". TV Newser. Retrieved January 22, 2012.
  9. "HD Launch on Time Warner Cable Puts Bloomberg Television in Focus | Cable Television News | Broadcast Syndication | Programming". Multichannel.com. May 9, 2011. Retrieved November 24, 2012.
  10. Mark Sweney and Stephen Brook (February 4, 2009). "Bloomberg cuts back TV service as it axes 100 jobs | Media | guardian.co.uk". London: Guardian. Retrieved November 24, 2012.
  11. "Bloomberg.co.jp". Archived from the original on January 4, 2007.
  12. "ブルームバーグ・メディア | 金融メディア一覧". Bloomberg. Archived from the original on November 27, 2012. Retrieved November 24, 2012.
  13. "Caribbean Cable and Telecommunications Association – - Associate Members". Cctanet.com. Archived from the original on July 8, 2011. Retrieved November 24, 2012.
  14. "Territory and Co-op Channels – Caribbean Cable Cooperative, Ltd". Cctvcoop.com. Archived from the original on August 16, 2011. Retrieved 2012-11-24.
  15. "Bloomberg Announces Formation of Bloomberg TV Mongolia". Bloomberg. November 1, 2011.
  16. "Bloomberg Television set to launch Canadian channel this spring". Financial Post. Retrieved February 26, 2015.
  17. "Bloomberg to launch Canadian business TV channel". The Globe and Mail. Toronto. February 26, 2015. Retrieved February 26, 2015.
  18. "BNN to become BNN Bloomberg in new deal between Bell Media and Bloomberg Media". Financial Post. January 8, 2018. Retrieved January 11, 2018.
  19. "BNN to rebrand as 'BNN Bloomberg' through new Bell Media-Bloomberg Media partnership". BNN. January 8, 2018. Retrieved January 11, 2018.
  20. "Bloomberg, Bell Media strike deal to rebrand BNN". The Globe and Mail. Retrieved January 19, 2018.
  21. "Bloomberg TV Launches Daybreak Australia". B&T. February 6, 2017. Retrieved August 13, 2020.
  22. "Bloomberg Announces New Global Broadcast Schedule to Deliver 24 Continuous Hours of Business and Financial News". www.bloomberg.com. Retrieved August 13, 2020.
  23. "Bloomberg launches 'European Close'". NewscastStudio. Retrieved August 13, 2020.
  24. "Bloomberg Television's 'Bloomberg Surveillance' Expanding Its TV Presence". Insideradio.com. Retrieved August 13, 2020.
  25. Steinberg, Brian (June 25, 2015). "Bloomberg TV's New Show 'What'd You Miss' Aims for Broader Crowd". Variety. Retrieved August 13, 2020.
  26. "Ofcom Content Sanctions Committee" (PDF). Ofcom.org. Archived from the original (PDF) on September 3, 2006. Retrieved November 24, 2012.
  27. Bloomberg Television on Facebook
  28. Bloomberg Television on Twitter
  29. "Bloomberg's TicToc is starting to build a brand beyond Twitter". Digiday. September 24, 2018. Retrieved June 14, 2019.
  30. Television Bloomberg Television's channel on YouTube
  31. bloomberg-tv+ on the App Store
  32. "Pluto TV". Pluto TV. Retrieved June 14, 2019.
  33. Radio.com Adds CNN & Bloomberg Live Audio And Podcasts - Radio Insight (published February 7, 2019)

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