Canva

Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content.[3][4][5] The app already includes templates for users to use. The platform is free to use and offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality.[6] Users can also pay for physical products to be printed and shipped.[7]

Canva Pty Ltd
TypePrivate
Industry
Founded2012
Founders
Headquarters
Sydney
,
Australia
Area served
Worldwide
ProductsCanva, Canva Pro, Canva for Enterprise, Canva for Education
Number of employees
1,157[1] (August 2020)
Websitecanva.com
Canva
Available in100 languages
List of languages
Afrikaans, Albanian, Arabic, Armenian, Assamese, Azerbaijani, Basque, Bengali, Bulgarian, Burmese, Catalan, Cebuano, Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, Fulani, Galician, Georgian, German, Greek, Gujarati, Hausa, Hebrew, Hindi, Hungarian, Igbo, Indonesian, Italian, Japanese, Javanese, Kanada, Kazak, Khmer, Korean, Kurdish, Kyrgyz, Latvian, Lithuanian, Macedonian, Maithili, Malay, Malayalam, Marathi, Mongolian, Nepali, Norwegian, Oromo, Polish, Portuguese, Punjabi, Romanian, Russian, Serbian, Shona, Simplified Chinese, Sindhi, Sinhala, Slovak, Slovenian, Somali, Spanish, Strayan, Sundanese, Swahili, Swedish, Tagalog, Tamil, Telugu, Thai, Traditional Chinese, Turkish, Ukrainian, Urdu, Uzbek, Vietnamese, Welsh, Wolof, Xhosa, Yoruba and Zulu[2]
Screenshot of Canva App.

In June 2020, Canva raised A$60 million at a valuation of A$6 billion; almost doubling its 2019 valuation.[8][9]

History
Employees at Canva's Sydney office

Canva was founded in Sydney, Australia, by Melanie Perkins, Cliff Obrecht and Cameron Adams on 1 January 2012. In its first year, Canva had more than 750,000 users.[10] In April 2014, social-media and technology expert Guy Kawasaki joined the company as chief evangelist (brand promoter).[11] In 2015, Canva for Work was launched, focusing marketing materials.[12]

During the 2016-17 financial year, Canva's revenue increased from A$6.8 million to A$23.5 million, with a loss of A$3.3 million. In 2017, the company reached profitability and had 294,000 paying customers.[13]

In January 2018, Perkins announced that the company had raised A$40 million from Sequoia Capital, Blackbird Ventures, and Felicis Ventures, and the company was valued at A$1 billion.[14][15][13]

In May 2019, Canva experienced a security breach in which data of roughly 139 million users were hacked.[16] The exposed data included real names of users, usernames, addresses and geographical information, and password hashes for some users.[17]

During May 2019, the company raised another round of funding of A$70 million from General Catalyst and Bond and its existing investors Blackbird Ventures and Felicis Ventures, valuing Canva at A$2.5 billion.[18]

In October 2019, Canva announced that it had raised an additional A$85 million at a valuation of A$3.2 billion, and launched an enterprise product.[8]

In December 2019, Canva announced Canva for Education, a free product for schools and other educational institutions intended to facilitate collaboration between students and teachers.[19]

In January 2020, Canva published its privacy policy in both Legal English and common language, for which it was commended for making the terms of use more understandable to users.[20]

In June 2020, Canva announced a partnership with FedEx Office;[21] and the following month with Office Depot.[22] As of June 2020, Canva's valuation had risen to A$6 billion.[23]

It was reported in August that the platform had been hacked in February that year and its graphics used in phishing emails. As of August 2020, users reported 4,200 malicious emails created though the platform.[24]

Acquisitions

In 2018, the company acquired presentations startup Zeetings for an undisclosed amount, as part of its expansion into the presentations space.[25]

In May 2019, the company announced the acquisitions of Pixabay and Pexels, two free stock photography sites based in Germany, which enabled Canva users to access their photos for designs.[26]

Criticisms

In May 2019, Canva faced criticism for its handling of a cyber attack that saw the data of approximately 139 million users stolen by a hacker.[27][28] Canva's handling of the breach from a technical perspective was largely commended, but it faced criticism for an initial email to customers, which buried the details below self-congratulatory marketing content.[29]

References
  1. "Canva Company Profile". Craft. Retrieved 2 August 2020.
  2. https://www.canva.com/
  3. Perez, Sarah (26 August 2013). "Canva Launches A Graphic Design Platform Anyone Can Use". Tech Crunch'. Archived from the original on 2 September 2019.
  4. Lancet, Yaara; Zukerman, Erez (7 January 2014). "Canva review: Free tool brings much-needed simplicity to design process". PC World. Archived from the original on 21 December 2014.
  5. Swallow, Erica (18 November 2013). "Canva Makes Great Design More Accessible". Forbes. Archived from the original on 16 August 2018.
  6. Reuter, Dominick. "5 apps entrepreneurs can use right now". Business Insider. How much it costs: Pro, $120/year per user; Enterprise, $360/year per user; free and discounted accounts available for nonprofits and educators.
  7. Castles, Angela. "Canva gets physical with 'Canva Print' to cement US foothold". SmartCompany. Retrieved 6 February 2020.
  8. Cook, Jordan. "Canva, now valued at $3.2 billion, launches an enterprise product". TechCrunch. Retrieved 6 February 2020.
  9. "Canva raises $60 million at valuation of $6 billion". Bloomberg. 22 June 2020. Retrieved 24 June 2020.
  10. Campbell, Rebekah (15 September 2014). "The Problem With Going Into Business With a Friend". The New York Times. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  11. Pankaj, Mishra. Canva Raises $3 Million To Make Design Accessible To Everyone Archived 30 March 2019 at the Wayback Machine Tech Crunch. 16 April 2014.
  12. "Graphic design startup Canva just turned into a unicorn". Fast Company. 8 January 2018. Archived from the original on 27 June 2018. Retrieved 27 June 2018.
  13. "New Sequoia China investment values Australian design company Canva at $1 billion – TechCrunch". techcrunch.com. Archived from the original on 27 June 2018. Retrieved 27 June 2018.
  14. Stanton, Kate; Griffith, Hywel (9 January 2018). "The 30-year-old woman who designed a $1bn business". BBC News. Archived from the original on 28 July 2018. Retrieved 9 January 2018.
  15. Chau, David (9 January 2018). "Canva: Online design startup joins generally overvalued 'unicorn' club". Australia: ABC News. Archived from the original on 12 January 2018. Retrieved 9 January 2018.
  16. "Australian tech unicorn Canva suffers security breach". ZDNet. Retrieved 7 December 2019.
  17. "139 Million Users Hit in Canva Data Breach". Tom's Guide. Retrieved 7 December 2019.
  18. Clark, Kate. "Graphic design platform Canva valued at $2.5B with new funds". TechCrunch. Archived from the original on 27 June 2019. Retrieved 2 July 2019.
  19. Hennessy, James (6 December 2019). "Canva has announced a slew of new products, including a video editing tool and an education offering". Business Insider Australia.
  20. Picoult, Jon. "What Every Business Can Learn From Canva's Unconventional Privacy Notice". Forbes. Retrieved 24 February 2020.
  21. Crook, Jordan (17 June 2020). "Canva design platform partners with FedEx Office as it pushes further into the US". TechCrunch.
  22. "Office Depot Enhances Print Services Portfolio with New Graphic Design Solutions Powered by Canva". Bloomberg. 16 July 2020.
  23. Tse, Crystal; Roof, Katie; Tan, Gillian; Lee, Yoolim (22 June 2020). "Australia's Canva Startup Almost Doubles Valuation to $6 Billion". Bloomberg.
  24. "Hackers hijack design platform to go phishing". SC Media. 19 August 2020. Retrieved 18 September 2020.
  25. Powell, Dominic. "SmartCompany". Retrieved 6 February 2020.
  26. Jonathan, Shieber. "Australia's design unicorn, Canva, picks up two free image-sharing services, and launches new photo product". TechCrunch. Retrieved 10 December 2019.
  27. Smith, Paul. "Canva criticised after data breach exposed 139m user details". Retrieved 5 September 2020.
  28. "Massive data breach hits Canva". Retrieved 5 September 2020.
  29. Palmer-Derrin, Stephanie. ""Marketing fluff": What startups can learn from Canva's data-breach response". Retrieved 5 September 2020.
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