Colors TV

Colors TV is an Indian general entertainment broadcast network owned by Viacom 18.[1] The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films.[2]

Colors TV
CountryIndia
SloganTelevision for you
HeadquartersMumbai, Maharashtra, India
Programming
Language(s)Hindi
Picture format1080i HDTV
(downscaled to letterboxed 480i/576i for the SDTV feed)
Ownership
OwnerViacom 18
Sister channels
History
Launched21 July 2008 (2008-07-21)
Links
Websitecolorstv.com
Availability
Cable
HathwayChannel 4 (SD)
Channel 371 (HD)
Asianet DigitalChannel 502 (SD)
Channel 850 (HD)
DENChannel 103 (SD)
Satellite
Airtel digital TVChannel 116 (SD)
Channel 117 (HD)
Tata SkyChannel 149 (SD)
Channel 147 (HD)
Dish TVChannel 121 (SD)
Channel 120 (HD)
d2hChannel 105 (SD)
Channel 904 (HD)
Sun DirectChannel 304 (SD)
Channel 904 (HD)
AstroChannel 116 (HD)
IPTV
Unifi TVChannel 341 (SD)

History

It was launched on 21 July 2008 by Viacom 18 under then Chief Executive Officer Rajesh Kamat.[3]

Reception

In less than a year, series like Balika Vadhu, Uttaran, Bigg Boss 2 and Fear Factor: Khatron Ke Khiladi helped the channel to pass the decade-old market-leader StarPlus in weekly Gross Rating Points (GRPs).[4][5]

Programming
Main article: List of programs broadcast by Colors

Colors HD

Colors HD was added on 24 October 2011 by various MSO & DTH Operators in India and Nepal including Dish Home (Nepal), Asianet Digital TV, DishTV, Airtel digital TV,[6] Videocon d2h and Tata Sky.[7] Hathway digital cable also provides Colors HD.[8]

International

On 21 January 2010, Colors became available on Dish Network in the U.S. and Canada, where it is called Aapka Colors (Your Colors)that gives English subtitles on every show and to avoid confusion with now-defunct Colours TV.[9][10]Amitabh Bachchan served as brand ambassador for the UK and USA launches.[11]

Colors launched in the United Kingdom and Ireland on Sky on 25 January 2010.[12][13] On 9 December 2009, INX Media confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the ViewAsia subscription package.[14][15] Initially the channel was available free-to-air and then subsequently was added to the ViewAsia package on 19 April 2010.[16] Colors was added to Virgin Media on 1 April 2011, as a part of the Asian Mela pack.[17] On 2 September 2013, Colors left the ViewAsia package and became free-to-air on satellite again, as well as moving to Virgin's basic package.[18]

References
  1. "Raj Nayak is new CEO of Colors". www.businesstoday.in. Archived from the original on 10 February 2018. Retrieved 9 May 2020.
  2. "Colors TV Website: Colors TV Shows, Colors Videos, Photos, News, Live Colors TV". ColorsTv. Archived from the original on 6 June 2012. Retrieved 5 May 2020.
  3. Singh, Gurbir. "Colors Gets A New Nayak". BW Businessworld. Retrieved 9 May 2020.
  4. "How 'Colors' jumped into the top league". Rediff. Archived from the original on 27 July 2009. Retrieved 9 May 2020.
  5. "TV channel Colors touches a new high". News18. 14 March 2009. Retrieved 9 May 2020.
  6. "Airtel DTH HD Connection Online, Buy Digital TV HD Connection". www.airtel.in. Archived from the original on 7 May 2020. Retrieved 9 May 2020.
  7. "Tata Sky DTH packages, digital TV, DTH India". Archived from the original on 20 October 2013. Retrieved 5 May 2020.
  8. "Viacom18 launches Colors HD in the UK". Broadband TV News. 21 February 2017. Archived from the original on 15 July 2017. Retrieved 9 May 2020.
  9. "Colors to launch on U.S.' Dish Network; UK next". Biz Asia. 3 December 2009. Archived from the original on 30 March 2012. Retrieved 5 May 2020.
  10. "Viacom18's AAPKA COLORS Launches in the United States". Dish. Retrieved 9 May 2020.
  11. "Colors ropes in Big B to endorse UK/USA launch". Biz Asia. 14 January 2010. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
  12. "Colors to launch on Monday on Sky Digital". Biz Asia. 19 January 2010. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
  13. "Channel profile: Colors TV". Sky Media. Archived from the original on 23 July 2019. Retrieved 9 May 2020.
  14. "EXCLUSIVE: Colors to replace 9XM on Sky". Biz Asia. 9 December 2009. Archived from the original on 9 September 2011. Retrieved 5 May 2020.
  15. "EXCLUSIVE: Colors joins VIEWASIA package". Biz Asia. 5 January 2010. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
  16. "EXCLUSIVE: Date confirmed for Colors encryption". Biz Asia. 7 April 2010. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
  17. "Colors & Sunrise Radio launch on Virgin Media". Biz Asia. 29 March 2011. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
  18. "Colors goes free-to-air on Sky Digital in UK". Biz Asia. 2 September 2013. Archived from the original on 10 September 2016. Retrieved 5 May 2020.
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