Diamond Platnumz

Nasibu Abdul Juma (born 2 October 1989), popularly known by his stage name Diamond Platnumz, and often referred to as "Simba" (meaning Lion in Swahili) or "The King of Bongo-Flava" is a Tanzanian bongo flava recording artist, actor, dancer, philanthropist and a businessman from Tandale, Dar es Salaam. He is the founder and CEO of WCB Wasafi Record Label, Zoom production, Wasafi TV, a major Tanzanian media outlet, and Wasafi Fm, one of Tanzania's most widely listed radio stations.[2] He has had several hit songs including "Number One" featuring Nigerian artist Davido, and African Beauty featuring Omarion. His significant contribution to African music continues to be widely recognised at the public level with him being awarded numerous awards, from Channel O, MTV Awards, Soundcity, Kilimnjaro Music Awards, Headies, Afrima, Afrimma, Kora, AEA, the HiPipo Music Awards and more.

Diamond Platnumz
Background information
Birth nameNasibu Abdul Juma
Born (1989-10-02) 2 October 1989[1]
Tandale, Dar es Salaam
OriginKigoma, Tanzania
GenresBongo flava, afro-pop, afro beat
Occupation(s)Singer, songwriter,actor, dancer, businessman
InstrumentsVocals, piano, guitar, drums
Years active2009–present
LabelsWCB Wasafi, Universal Music Group,
Associated actsAlicia Keys, Davido, Morgan Heritage, Rick Ross, Stone Boy, AKA, Ne-Yo, Omarion, Patoranking, Teni, Rayvanny, Lavalava, Fally Ipupa, Zuchu, Jux, Burna Boy, Harmonize, Koffi Olomide
Countries of artists Diamond Platnumz has released official songs with

Diamond Platnumz is considered one of the most influential artist's in Africa, being the first African artist to reach a combined total of 900 million. He is also widely regarded at current to be the most loved and decorated artiste in East and Central Africa.[3] In 2013, according to Tanzania's mobile phone companies he was the best selling artist of ringtones. Diamond is also one of the top earners in the African Great Lakes region music industry.[3]

Diamond is jointly managed by Sallam Ahmed Sharaff (Sallam SK) a.k.a. Don Mendez, Hamisi Shaban Taletale(Babu Tale) and Saidi Hassan Mlinge (Mkubwa Fella) from the Tanzanian music.

Personal life

Diamond is a Muslim.[4] In 2010, he endorsed Tanzania's dominant ruling party, the Chama Cha Mapinduzi (CCM) and its presidential candidate, Jakaya Mrisho Kikwete.[5]

With his former partner, South African based Ugandan businesswoman Zari Hassan,[6] he has two children.[7][8] He had his third child with the model Hamisa Mobeto.[9] As of 2019 Diamond was dating Kenyan model and musician Tanasha Donna, with whom they have one son, Naseeb Jr., born 2 October 2019.[10] The two have since separated with Tanasha Donna flying back to her home country, Kenya.

Diamond is the cousin of Tanzanian socialite cum DJ, Romeo Abdul Jones, professionally known as Romy Jones.[11] He also has two sisters, musician Queen Darleen, and entrepreneur-socialite Esma Platinumz.[12]

Recently some fans have been complaining about his involvement in politics especially supporting the ruling party which some have referred to as political bigotry. Evidence of this support includes numerous remixes of some of his most popular songs commending the ruling party, one such example is that of his song titled "CCM Tusonge Mbele" ("CCM Let's Move Forward"), a remix of his earlier record "Mbagala".[13]


Awards and nominations
Main article: List of awards and nominations received by Diamond Platnumz

Discography

Endorsements

On 23 January 2019, Diamond Platnumz, was officially introduced as Pepsi Brand Ambassador in East Africa. The Pepsi Management in Tanzania, unveiled Diamond Platnumz as the entrusted individual to promote their brand within East Africa and increase sales [14]

On 13 September 2019, Diamond platnumz started working officially with Parimatch Africa as their Brand Ambassador [15]

On 25 September 2019, Diamond was named the Nice One Brand Ambassador.[16]

On 4 March 2020, Diamond Platnumz was unveiled as the new Brand Ambassador of Coral Paints (Tanzania).[17]

Albums

Diamond Platnumz released his debut album Kamwambie in 2010, with a total of 12 songs.[18]

Diamond Platnumz released his second album Lala Salama in 2012, with a total of 10 songs.[19]

On 14 March 2018, Diamond Platnumz released his third album in Kenya.[20][21]

Singles and collaborations

Most of Diamond Platnumz' songs have been said by many to be the most popular ever from any Tanzanian music artist.

Year Title Album
2010
 "Kamwambie" Kamwambie
"Nitarejea"(feat. Hawa)
"Nakupa Moyo Wangu"(feat. Mr Blue)
"Nalia Na Mengi"(feat. Chid Benz)
"Jisachi"(feat. Ngwair & Geez Mabovu)
"Wivuwivu"(feat. Rj The Dj)
"Mbagala"
"I Hate You"(feat. Hemedy PHD)
"Binadam"
"Wakunesanesa"
"Si Uko Tayari"
"Toka Mwanzo"(feat. Fatma & Rj The Dj)
2012
 "Lala Salama" Lala Salama
"Moyo Wangu"
"Chanda Chema"
"Nimpende Nani"
"Najua"
"Mawazo"
"Kwanini"
"Natamani"
"Gongo La Mboto"(feat. Mrisho Mpoto)
"Kizaizi"
2018 "Hallelujah" (feat. Morgan Heritage) A Boy from Tandale
"Waka" (feat. Rick Ross)
"Baikoko"
"Pamela" (feat. Young Killer)
"Iyena" (feat. Rayvanny)
"Kosa Langu"
"Nikuone"
″Baila″
"Sijaona"
"African Beauty" (feat. Omarion)
"Eneka"
"Fire" (feat. Tiwa Savage)
"Marry You" (feat. Ne-Yo)
"Number One" (feat. Davido) [Remix]
"Nana" (feat. Flavour)
"Kidogo" (feat. P-Square)
"Amanda" (feat. Jah Prayzah)
"Far Away" (feat. Vanessa Mdee)
Songs "The One" Songs
"Jibebe"(With. Mbosso & Lava Lava)
"Kanyaga"
"Inama" (feat. Fally Ipupa)
"Baba Lao"
"Sound"(feat. Teni (singer))
"Gere"(With. Tanasha Donna)
"Jeje"
"Haunisumbui"[22]
"Ongeza"
"Waah"(feat. Koffi Olomide)
Year Title Album
2017 "Love you Die" (Patoranking ft. Diamond Platnumz)
2019
 "My Way Remix" (Stanley Enow ft. Diamond Platnumz)
"Yope" Remix (Innoss'B ft. Diamond Platnumz)
″Moto″(Wawa Salegy ft. Diamond Platnumz)
"Penzi" (Ya Levis ft. Diamond Platnumz)
2020 "Wasted Energy" (Alicia Keys ft. Diamond Platnumz)

References
  1. Moodtz-english-biography "Simba Mood Tz – ENGLISH BIOGRAPHY" Check |archive-url= value (help). simba.com. Archived from Moodtz-english-biography the original Check |url= value (help) on 8 September 2016. Retrieved 5 June 2014.
  2. "Diamond Platnumz buys state of the art equipment for Wasafi FM [Video]". Facebook. 13 September 2018.
  3. "Mastaa 20 wa burudani, michezo na urembo Tanzania wenye ushawishi mkubwa zaidi". bongo5. 26 April 2013.
  4. "Diamond on the Sporah Show". Sporah Show. Retrieved 16 June 2014.
  5. "Mimi na mchagua Jakaya Mrisho Kikwete" [I have selected Jakaya Mrisho Kikwete] (in Swahili). 28 August 2010. Retrieved 17 September 2014.
  6. Musungu, Nahashon (15 February 2018). "Zari Hassan finally divorces Diamond Platnumz... on Valentine's Day". Nairobi News. Retrieved 5 April 2018.
  7. Aswani, Nixon (21 February 2018). "Diamond Platnumz biography: facts you didn't know about the king of Wasafi". Tuko.co.ke - Kenya news. Retrieved 19 November 2018.
  8. Mbuthia, Geoffrey (11 May 2018). "Diamond denies rumours that Prince Nillan is not his son". Mpasho News. Retrieved 19 November 2018.
  9. "Diamond Platnumz Admits Cheating on Zari With Model Hamisa Mobeto". TowerPostNews. 19 September 2017. Retrieved 19 November 2018.
  10. Muli, Davis. "17 hours of labour: Tanasha Donna welcomes first child with Diamond". Standard Digital News. Retrieved 18 February 2020.
  11. "Diamond's brother Romy Jons and wife expecting their first child (Video)". Facebook. 31 July 2019.
  12. Sauce, The (3 December 2019). "Diamond Platnumz's elder sister Queen Darleen married as a second wife".
  13. "Diamond Mbagala Remix CCM Tusonge Mbele" [Mbagala Remix CCM Let's Move Forward] (in Swahili). 30 August 2014. Retrieved 17 September 2014.
  14. Kahaso, Wendy (24 January 2019). "Diamond officially appointed as Pepsi brand ambassador".
  15. "Diamond Platnumz brand ambassador for Parimatch Africa". iGaming Business. 13 September 2019.
  16. "Diamond lands another ambassadorial deal (Video)". Facebook. 25 September 2019.
  17. "Details of Diamond's press conference that went down in Dar es Salaam". Facebook. 4 March 2020.
  18. "Free Music Streaming & Sharing | Audiomack". audiomack.com.
  19. "Free Music Streaming & Sharing | Audiomack". audiomack.com.
  20. "A Boy From Tandale: How The Diamond Platnumz Album Launch & Songa Bash Went Down - Potentash". Potentash. 16 March 2018. Retrieved 20 March 2018.
  21. "Diamond Platnumz 'A Boy From Tandale' Album Launch – Kenya (Review)". Black Roses. 15 March 2018. Retrieved 20 March 2018.
  22. "Music + Lyrics: Diamond Platnumz – Haunisumbui Mp3 & Lyrics". Amebo9ja. 3 October 2020. Retrieved 6 October 2020.
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