Ezra Fitch

Ezra Hasbrouck Fitch (September 27, 1865 – June 16, 1930) was the co-founder of the modern lifestyle brand Abercrombie & Fitch and is attributed with the introduction of Mahjong to the United States.[1][2]

Ezra Fitch
Born
Ezra Hasbrouck Fitch

September 27, 1865
Coxsackie, New York, U.S.
DiedJune 16, 1930(1930-06-16) (aged 64)
Santa Barbara, California, U.S.
OccupationCo-founder of Abercrombie & Fitch, 1900
Sole owner, 1907 to 1928
Law practice, New York
Years active1900–1928
Known forFitch, part of company's modern name
A&F Clothing line, "Ezra Fitch"
Fragrances "Ezra Fitch cologne" and "Ezra perfum"
RUEHL No.925 apparel

A wealthy New York City manager, Fitch began as one of the company's first customers, until finally joining into the company with David Abercrombie. Fitch is attributed with much of the company's successful growth in its early years and a collection of now-defunct upscale apparel and fragrances were introduced in his name.[3]

Life and career
See also: Abercrombie & Fitch, History of Abercrombie & Fitch, and David T. Abercrombie
Ezra Fitch in 1930
Ezra Fitch, portrait from passport application

Ezra Hasbrouck Fitch was born September 27, 1865 in Coxsackie, Greene County, New York. He was the only child of Roswell Reed Fitch and Margaretta Wyanna Hasbrouck. Roswell Reed Fitch (1841-1888[4]) was the son of Ezra Fitch (1805-1870) and Margaret Reed.[4] Margaretta Hasbrouck (1846-1865[5]) was the daughter of Benjamin L. Hasbrouck and Margaret Rim.[5] Ezra’s mother died shortly after his birth. Ezra spent his early years growing up at the Roswell Reed estate on the banks of the Hudson in Coxsackie built by his grandfather around 1850. The estate included a large Gothic Revival mansion, numerous dependent structures and a dock on the river from which the family conducted a profitable freighting business. R. R. Fitch lived in Brooklyn for a time, working as an agent for an asphalt company.[4]

He married Sarah Huntington Sturges in Brooklyn in 1897.[6] She was the daughter of Stephen Buckingham Sturges (1827-1897), a banker, who was born in Mansfield, Ohio, and Sarah Minerva Cary (1833-) of Syracuse, New York.[7] He was engaged as a real estate developer in Kingston, New York, trading as Jenkins & Fitch. The company built the Huntington apartment house there, among other projects.[8]

According to the A&F company, Fitch was "restless and bored with his profession". He enjoyed the outdoors, and spent his leisure time yachting, climbing the Adirondacks and fishing in the streams of the Catskills.[9] When David Abercrombie opened his excursions store Abercrombie Co. in 1892, Fitch became the store's "most devoted customer."[3][9] In 1900, Fitch bought a major share into the ever-successfully growing company and thus became partners with Abercrombie: supposedly he had to "[convince]" Abercrombie into it.[3][9] By 1904, Fitch's surname was incorporated into the company's name as "Abercrombie & Fitch Co."[3][9] A&F calls Fitch an innovator, and claims that "it can't be done" was not in his vocabulary.[9]

Inside the 1909 catalog featuring apparel for men and women.

Although both men shared financial success with the company, they became rather an annoyance to one another as is common in company partnerships. Fitch disputed with Abercrombie about who best to manage the company. Fitch wanted to expand the company to the general public, whereas Abercrombie, who was conservative, wanted the company to remain as a store for the elite.[10] In the end, Abercrombie sold his share to Fitch in 1907.

During the Fitch era of the Abercrombie & Fitch Co., the company experienced great success. Fitch expanded and managed the company to great levels of popularity. He created its first mail-order catalog, released in 1909.

The historical introduction of Mahjong to the United States from China has been attributed to Fitch as merchandise in the Abercrombie & Fitch store in 1920.[3]

In 1928, Fitch retired from the company, leaving it under new management.[9] He died on June 16, 1930 on his newly built 60-foot cruising yacht 'Content' at Santa Barbara, California, only a few days after moving on to the boat. The ship's Captain A.Van Valin, wrote to the builders, Fellows & Stewart, asking them to re-sell the yacht. [11] The Content was eventually sold and then purchased by Johnny Depp. It is now a tour boat in British Columbia. Fitch is buried in Washington, Connecticut, where he lived. His wife, a painter, lived until 1960.

Fitch was Anglican/Episcopalian.

References
  • Obituaries, New York Times, New York, N.Y.: June 19, 1930, page 21.
  1. Newspaper & Magazine Articles and Advertisements
  2. "Abercrombie & Fitch Co". Funding Universe. Retrieved 2008-06-03.
  3. "History". Abercrombie & Fitch Co. Archived from the original on 2008-07-08. Retrieved 2007-11-26.
  4. U.S. Federal Census
  5. Church Record- Marbletown, NY Ref. Ch.
  6. NY Health Dept. record
  7. Alpha Delta Phi Society. Kenyon College, 1897. 1899. Retrieved November 7, 2011.
  8. People's history of Kingston, Rondout and vicinity 1943
  9. "Brand History: get to know each brand's identity" (PDF). Abercrombie & Fitch. Retrieved September 8, 2009.
  10. The History of Abercrombie and Fitch Archived 2008-10-22 at the Wayback Machine
  11. letter to Fellows & Stewart dated June 16, 1930 . L.A. Maritime Museum archives


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