Gilly Hicks

Gilly Hicks is a lingerie brand owned by Abercrombie & Fitch, specializing in women's intimates and loungewear. It competes primarily with Victoria's Secret, Victoria's Secret PINK, and Aerie (an intimates spinoff of American Eagle Outfitters).

Gilly Hicks
TypeDivision
IndustryRetail
FoundedJanuary 21, 2008 (2008-01-21)
Headquarters
New Albany, Ohio
,
U.S.
Area served
United States, United Kingdom and Germany
Key people
Fran Horowitz (CEO)
Revenue US$ 40.283 million (2010)[1]
OwnerAbercrombie & Fitch
Websitehttps://www.hollisterco.com/shop/us/gilly-hicks

Its first store opened at Natick Mall in Natick, Massachusetts on January 21, 2008.[2] On November 6, 2013, Abercrombie & Fitch announced it would close Gilly Hicks' retail stores, but continue the brand's online operations.[3] Gilly Hicks was resurrected in 2017 due to customer demand focusing in younger women.[4] Since then, its products have been sold in all Hollister stores and online.[5] As of 2019, Gilly Hicks is a popular seller on the Hollister e-commerce site and in its retail stores.[6]

Stores
Gilly Hicks pop-up store at Dolphin Mall in Miami, FL[7] Closed in 2019

In July 2019, parent company Abercrombie & Fitch Co. opened four Gilly Hicks pop-up stores. The stores, which were located at BrandBox in Tysons Corner Center (Tysons, VA), Dolphin Mall (Miami, FL)This location is now closed, Los Cerritos Center (Cerritos, CA) and Baybrook Mall (Friendswood, TX), joined two existing Gilly Hicks stores at Ala Moana Center (Honolulu, HI) and Roosevelt Field Mall (East Garden City, NY).[4]

October 2019 Gilly Hicks opened a side by side location at the Hollister Co. at the Aventura Mall ( Aventura, FL)

A lounge area at a closed Gilly Hicks at Dolphin Mall

References
  1. "2010 Form 10-K, Abercrombie & Fitch Co". United States Securities and Exchange Commission.
  2. "Abercrombie Launches New Concept". www.tonetoatl.com. Retrieved 2017-03-08.
  3. Dispatch, Tim Feran, The Columbus. "Abercrombie to close its Gilly Hicks stores". The Columbus Dispatch. Retrieved 2017-03-08.
  4. Thomas, Lauren (2019-07-22). "Hollister's lingerie brand Gilly Hicks is staging a comeback with pop-up shops in malls". CNBC. Retrieved 2020-01-29.
  5. Thomas, Lauren (2019-07-22). "Hollister's lingerie brand Gilly Hicks is staging a comeback with pop-up shops in malls". CNBC. Retrieved 2020-01-29.
  6. Ell, Kellie (22 July 2019). "Abercrombie's Intimates Brand, Gilly Hicks, Is Opening Four Pop-up Stores". wwd. Retrieved 4 November 2020.
  7. Thomas, Lauren (2019-07-22). "Hollister's lingerie brand Gilly Hicks is staging a comeback with pop-up shops in malls". CNBC. Retrieved 2020-01-29.
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