ITV Weather

ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin. Jon Mitchell is the longest serving forecaster after 31 years with ITV Weather.

ITV Weather
TypeTV weather forecasts
GenreUK weather
Founded1989 (1989)
FounderITV Network
Headquarters
Millbank, central London
,
England
Area served
United Kingdom
Key people
Manali Lukha (Head of Weather)
ParentITN, Met Office
DivisionsITV Regional Weather
Websiteitv.com/weather

National weather

The national bulletin launched in 1989,[1] and previously featured the longest sponsorship deal on UK terrestrial TV to date, Powergen (later renamed E.ON) being the sponsor from shortly after its launch in 1989 until the end of 2007, when it was revealed that insurance firm esure/Sheilas' Wheels was to replace E.ON as the sponsor of ITV's national weather bulletins (except in Northern Ireland, where it was sponsored by Gocompare.com from January 2008 until December 2009). From January to July 2010, insurance comparison site Confused.com was the weather sponsor (except in central and northern Scotland, where it was sponsored by Specsavers). During August 2010, the weather was shown without a sponsor for the first time since mid-1989. The weather forecast was later sponsored by Topps Tiles from Autumn 2010 until January 2011, when The Co-operative Food took over. The ITV National Weather was once again broadcast without a sponsor between 1 January and 29 February 2012. The following day, UK vitamin- and health-supplement supplier Seven Seas began sponsoring the forecasts on ITV and UTV between 1 March 2012 and 30 April 2014. From 1 May until 2 November 2014, the National Weather sponsor on ITV and UTV was Vitabiotics. From 3 November 2014 to 1 February 2015, the National Weather on ITV and UTV was sponsored by Worcester Bosch Group. Glasses company Crizal UV was the sponsor from 2 February to 20 June 2015. Between 21 June 2015 and 3 July 2016, Green Flag was sponsor of the National Weather. Between 4 July 2016 – 8 July 2018, the National Weather on ITV, STV and UTV was sponsored by SSE.[2] The national weather sponsorship did not appear on screen for a week, believed to be linked due to extreme weather and additional air time required. It returned on 5 March 2018. From 9 July until 9 October 2018, Checkatrade became the national sponsor along with its being the main sponsor for the weather during Good Morning Britain. Between 10 October 2018 and New Year's Eve 2019, it was sponsored by Halfords, who also sponsored the Channel 4 Weather at the time. On New Year's Day 2020, Heinz began to sponsor the ITV Weather forecast, showcasing its multiple brands (sauces, tinned food etc.). The current sponsor of the pollen count is Optrex Eye Products.

National weather sponsors
Start of sponsorship End of sponsorship Brand
19892007Powergen (later rebranded E.ON in 2007)
20082009esure/Sheila's Wheels (ITV/STV); Gocompare.com (UTV)
20102010Confused.com (ITV/UTV); Specsavers (STV)
20102011Topps Tiles
20112011The Co-operative Food
20122014Seven Seas
20142014Vitabiotics (ITV/UTV); Digby Brown Solicitors (STV)
20142015Worcester Bosch Group
20152015Crizal UV
20152016Green Flag
20162018SSE (ITV/UTV); Fischer Future Heat (STV)
20182018Checkatrade.com
20182019Halfords
2020presentHeinz; Optrex (Pollen Count)

Regional weather

Each region has at least one dedicated presenter. At weekends three presenters cover all of the 15 sub-regions and one presenter covers the national forecast. Currently the sub-regions are grouped as follows:

Regional weather sponsors
Regional Sponsor
AngliaGreater Anglia
BorderUnited Utilities
CalendarTUI
CentralOctopus Energy
ChannelSure
GranadaUnited Utilities
London (Weekday)Octopus Energy
London (Weekend)Great Western Railway
MeridianGreat Western Railway
STVTUI
Tyne TeesTUI
WalesGreat Western Railway
WestcountryGreat Western Railway
UTVPhoenix Natural Gas

Graphics

On 3 October 2016, new weather graphics were introduced. These new weather graphics are easier to understand and better in-depth. These graphics are also used on Good Morning Britain in their weather updates as well as regional news.

On-air staff
Further information: List of ITV Weather on air staff

References
  1. Tricia Williamson (obituary), The Independent, 14 November 2007, accessed 16 February 2020
  2. "E.ON abandons 18-year ITV Weather sponsorship". BrandRepublic. 18 September 2007. Retrieved 18 September 2007.
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