Idényt

Idenyt (meaning New Ideas in English) is a Danish language lifestyle magazine freely distributed to households. The magazine has been included in the Guinness Book of Records as the world's largest free magazine.[1]

Idényt
Director of SalesGitte Højbjerg
CategoriesLifestyle magazine
FrequencyTen times per year
Circulation903,000
PublisherBenjamin Media
Year founded1978 (1978)
CompanyBonnier Group
CountryDenmark
Based inFrederiksberg, Copenhagen
LanguageDanish
WebsiteIdenyt

History and profile

Idenyt was established in 1978.[1] The founding publisher of the magazine is Kai Dige Bach A/S.[2] In 2002 Bonnier Group acquired 50 % of its publisher,[3] the Benjamin Media.[4] In 2009 Bonnier Group fully acquired both the publisher and the magazine.[5]

Previously Idenyt was published on a quarterly basis.[2] Later its frequency was switched to ten times per year and the magazine has eight different versions.[1] It has its headquarters in Frederiksberg,[6] and offers articles about home and garden.[1] Gitte Højbjerg is the Director of Sales of the magazine.[4]

In 2001 Idenyt had a circulation of 2,517,000 copies, making it the fifth largest special interest magazine worldwide.[2]

See also

References
  1. "Idényt - Enfocus Switch testimonial". enfocus. Archived from the original on 2 April 2015. Retrieved 29 March 2015.
  2. "Top 50 Special Interest magazines worldwide (by circulation)" (PDF). Magazine Organization. Retrieved 28 March 2015.
  3. "Vi i Villa Shows the Way for Homeowners". Bonnier Group. 8 July 2010. Retrieved 29 March 2015.
  4. "Media Kit. idényt". Benjamin Media. Retrieved 29 March 2015.
  5. "Company history". Bonnier Publications. Retrieved 12 April 2015.
  6. Europa World Year. Taylor & Francis. 2004. p. 1439. ISBN 978-1-85743-254-1. Retrieved 21 April 2015.
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