KMIX

KMIX (100.9 FM, "La Tricolor 100.9") is a radio station broadcasting a Regional Mexican format. Licensed to Tracy, California, United States, it serves the Stockton area. The station is currently owned by Entravision Communications.

Not to be confused with KGMX, another California station using the "K-MIX" name.
KMIX
CityTracy, California
Broadcast areaStockton, California
Frequency100.9 MHz
BrandingTricolor 100.9
Slogan¡Puros Trancazos!
Programming
FormatRegional Mexican
Ownership
OwnerEntravision Communications
(Entravision Holdings, LLC)
History
First air date
December 14, 1966[1]
Former call signs
KSRT (1967-1981)[2]
KWGF (1981[2]-1983)[3]
KYBB (1983[3]-1990)
KSGO (1990-1992)[4]
KEXX (1992-1995)[4]
Technical information
Facility ID60420
ClassA
ERP6,000 watts
HAAT100 meters (330 ft)
Transmitter coordinates
37°37′29″N 121°23′57″W
Links
WebcastListen Live
Websiteradiolatricolor.com/stockton-modesto/

History

The station began broadcasting December 14, 1966.[1] For many years, the station was a sister station to KWG. The station's original call sign was KSRT (for Stereo Radio Tracy). From the early to mid 1970s, the station aired a Spanish language format.[5][6] In the late 1970s and early 1980s KSRT aired an album-oriented rock format.[7][8] On May 6, 1981, the station's call sign was changed to KWGF.[2] In 1983, the station's call sign was changed to KYBB[3] (B-101). From the mid to late 1980s, the station aired an adult contemporary format.[9][10] By 1989, the station was airing an Oldies format,[1][11] and on June 26, 1990, the station's call sign was changed to KSGO[4] (Stockton's Golden Oldies). On December 1, 1992, the station's call sign was changed to KEXX[4] (Xtra 101). By 1995, the station's oldies format had evolved to a playlist centered on hits of the 1970s.[12][13]

KEXX dropped 1970s oldies for country music in 1995, changing its letters to KMIX.[14] By 1997, KMIX was airing a Spanish language format.[15]

References
  1. Broadcasting/Cable Yearbook 1989, Broadcasting & Cable, 1989. p. B-45. Retrieved June 23, 2018.
  2. History Cards for KMIX, fcc.gov. Retrieved June 22, 2018.
  3. "Call Letters", Broadcasting, October 10, 1983. p. 112. Retrieved June 22, 2018.
  4. Call Sign History, fcc.gov. Retrieved June 22, 2018.
  5. Broadcasting 72' Yearbook, Broadcasting, 1972. p. B-30. Retrieved June 25, 2018.
  6. Broadcasting Yearbook 1977, Broadcasting, 1977. p. C-30. Retrieved June 25, 2018.
  7. Broadcasting Yearbook 1978, Broadcasting, 1978. p. C-30. Retrieved June 24, 2018.
  8. Broadcasting Yearbook 1980, Broadcasting, 1980. p. C-32. Retrieved June 24, 2018.
  9. Broadcasting Cablecasting Yearbook 1986, Broadcasting/Cablecasting, 1986. p. B-41-42. Retrieved June 23, 2018.
  10. Broadcasting/Cablecasting Yearbook 1988, Broadcasting/Cablecasting, 1988. p. B-42. Retrieved June 23, 2018.
  11. Unmacht, Robert (1989). The M Street Radio Directory. p. S-45. Retrieved June 23, 2018.
  12. Broadcasting & Cable Yearbook 1995, Broadcasting & Cable, 1995. p. B-59. Retrieved June 24, 2018.
  13. Unmacht, Robert (1995). The M Street Radio Directory. p. 117. Retrieved June 24, 2018.
  14. "Vox Jox" (PDF). Billboard. Vol. 107 no. 11. March 18, 1995. p. 78.
  15. Broadcasting & Cable Yearbook 1997, Broadcasting & Cable, 1997. p. B-65. Retrieved June 24, 2018.
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