KSEH

KSEH is a Spanish-language Soft AC radio station branded as La Suavecita 94.5. It is owned by Entravision Communications and broadcasts a 50,000 watt signal located on the frequency of 94.5 FM to the Imperial Valley, Yuma, Mexicali and San Luis Rio Colorado areas. The city of license is Brawley, California.

KSEH
CityBrawley, California
Broadcast areaImperial Valley, California
Frequency94.5 (MHz)
BrandingLa Suavecita 94.5
Programming
Language(s)Spanish
FormatSoft AC
Ownership
OwnerEntravision Communications
(Entravision Holdings, LLC)
KMXX
TV stations: KVYE, KAJB
History
First air date
1988
Former call signs
KHYT (1987)
KWES (1988-1990)
KWST (1990-2001)
Technical information
ClassB
ERP50,000 watts
HAAT92 meters (302 ft)
Translator(s)93.7 K229CU (El Centro)
Repeater(s)1430 KHz KWST (El Centro)
Links
WebcastListen Live
Websiteradiolasauvecita.com/el-centro/

History

This station received its construction permit in 1987, and began program testing in 1988.[1] The station was given the callsign KHYT during construction. It signed on with a country format with the call sign KWES and branded "K-West" in the summer of 1988; it would only adopt the call sign "KWST" in 1990 when the famous L.A. based station KWST ceased operations and became KPWR.

This station was formed by Brawley Broadcasting Company, a local broadcaster. In 1998, it was announced that the station was put up for sale. It was acquired by Entravision later that year, with the sale being consummated on September 28. In 2001, KWST changed languages, its call sign became KSEH, and it became a full-time Spanish-language outlet. For a number of years prior to 2018, it was an Adult Hits station branded as Jose 94.5, In January 2018, the station flipped to a Soft AC format as La Suavecita, roughly translated as "the little soft one". Its music is softer, workplace-grade and sometimes down-tempo compared to other Latin pop stations in the area.

Works Cited
  1. "Query the REC California FM station database for KSEH". REC Networks. Retrieved 6 May 2019.


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