Kill This Love (song)

"Kill This Love" is a song recorded by South Korean girl group Blackpink. It was released on April 4, 2019, through YG and Interscope, as the lead single for the group's second Korean-language EP of the same name. It was written by Teddy Park and Bekuh Boom and produced by them alongside R.Tee and 24. The single has been described as an electropop song, whose lyrics talk about the girls' decision to end a toxic relationship. A Japanese version of the song was released on October 16, 2019.

"Kill This Love"
Single by Blackpink
from the EP Kill This Love
Language
  • Korean
  • English
ReleasedApril 4, 2019
Genre
Length3:09
Label
Songwriter(s)
Producer(s)
  • Teddy Park
  • R.Tee
  • 24
  • Bekuh Boom
Blackpink singles chronology
"Ddu-Du Ddu-Du"
(2018)		 "Kill This Love"
(2019)		 "How You Like That"
(2020)
Music video
"Kill This Love" on YouTube

An accompanying music video for the song was directed by Seo Hyun-seung and uploaded onto Blackpink's YouTube channel simultaneously with the single's release. Upon release, the music video broke the record for the most views within 24 hours, accumulating 56.7 million views and has, as of November 2020, accumulated more than 1.1 billion views on the platform.

Commercially, the single reached the charts in 27 countries. It peaked at number two in South Korea and became the group's first top-50 hit in the United States and the United Kingdom, thus also becoming the highest-charting female K-pop song on the Billboard Hot 100 at the time. It has been certified silver by the Recording Industry Association of Japan (RIAJ).

Background and release

Yang Hyun-suk, then-CEO of YG announced on February 8, 2019 that Blackpink was set for a comeback with an EP in March.[1] The single and EP were announced on March 25.[2] Between March 31 and April 1, multiple individual teaser pictures were posted onto their social media accounts.[3] On July 26, it was announced that the group would release a Japanese version of their EP Kill This Love on September 11, 2019.[4] The album missed its initial release date and was released on October 16, 2019. No song of the version was released as a single.[5] A live recording of the Japanese version of "Kill This Love", recorded in the Tokyo Dome on December 4, 2019, was included in the group's third live album Blackpink 2019-2020 World Tour In Your Area – Tokyo Dome, released on May 6, 2020, through Universal Music Japan.[6]

Composition

The song was written by Teddy Park and Bekuh Boom, who previously wrote "Ddu-Du Ddu-Du", while production was handled by them alongside R.Tee and 24. Its lyrics have been described as a "breakup anthem"[7] and the song itself has been described as a stomping, brassy electropop track with trap elements.[8][9] The song contains "blaring horns and martial percussion",[10] with Rosé and Jisoo leading the "impassioned" pre-choruses about breaking up.[10] The song ends with an "imperial rallying cry to cut off the dead weight". Billboard's J.M.K. noted that the group's "girl crush" concept never felt more visceral than with this song.[10]

Music video and promotion
KBS banned the music video as member Rosé is seen driving a car without a seatbelt.

An accompanying music video for the song was directed by Seo Hyun-seung and shot in mid-March.[11] It was released simultaneously with the song, According to Billboard, the visual features a variety of weapons, ranging from a car being driven with an intent to kill, to a giant hunting trap. The music video also features elements of Greek mythology, such as the fractured Aphrodite statue serving as a metaphor for broken love, and features references to Christianity regarding the ecclesiastical setting. Upon the music video's release, Kill This Love simultaneously obtained the records of fastest-liked video and fastest viewed video on YouTube, reaching 1 million likes in 28 minutes and 56.7 million views within 24 hours of release, averaging about 650 views per second during that interval and making it the most viewed YouTube video in the first 24 hours after release.[12][8][13][14] Furthermore, it became the fastest video to reach 100 million views on YouTube, doing so in approximately 2 days and 14 hours, beating the record set by fellow Korean artist Psy with "Gentleman" in 2013.[15][14] It also set the record for the biggest YouTube Premiere with 979,000 concurrent viewers.[16] On April 9, the dance practice video for "Kill This Love" was released on Blackpink's official YouTube channel.[17] South Korean public broadcaster KBS banned the music video "for violating the country's Road Traffic Act", due to a scene in which Rosé is seen driving a car at high speed without a seatbelt.[18]

Blackpink promoted the song on several music programs in South Korea including Show! Music Core and Inkigayo.[19][20] "Kill This Love" and other songs of the same-titled EP were performed at Coachella on April 12.[21]

Commercial performance

"Kill This Love" debuted at No. 25 of the Gaon Digital Chart with only one and a half day of charting, later peaking at no. 2 the second week, giving the group their sixth top five song.[22] In the United States, the single debuted at No. 41, selling 7,000 pure copies first week and accumulating 18.6 million streams.[23] The song stayed in the Hot 100 for a total of four consecutive weeks.[24] In the United Kingdom, "Kill This Love" charted at No. 33, the highest for any female South Korean act.[25]

Critical reception and awards

"Kill This Love" received mixed reviews from music critics. In a positive review, Erica Russell (Paper) ranked "Kill This Love" as the top song released in 2019, calling it a "perfect sonic synthesis" of all members and an "explosive culmination of the musical styles that ruled the last decade".[26] J.M.K (Billboard) stated that the group's "'girl crush' concept never felt more visceral".[27] In another Billboard listicle, Staff writer Andrew Unterberger ranked the song as the 66th best of the year and called the production "practically biblical".[28] Yannik Gölz (laut.de) called the song a "sensory overload" and that the song is "spectacular, cartoon-like and overdrawn trap-pop packed to the point of irritation", but wished for a better fitting hook.[29]

In a more negative review, Michelle Kim (Pitchfork), called the song's production "weirdly dated" and that the song could've been made in the early 2010s. She also compared the song to Taylor Swift's 2015 single "Bad Blood", "although without a catchy Swiftian hook".[9] Rhian Daly (NME) criticized the track's production calling the chorus "dull" and "a missed opportunity" following the song's buildup.[30] Nur Izzaty Shaifullizan (The Star) compared the song to Blackpink's 2018 single "Ddu-Du Ddu-Du" calling it "hardly better [...] just more of the same".[31]

Accolades
Year-end lists
Publication List Rank Ref.
Billboard The 100 Best Songs of 2019: Staff List 66 [28]
The 25 Best K-pop Songs of 2019: Critics' Picks 21 [27]
Pitchfork The 20 Best Music Videos of 2019 14 [32]
BuzzFeed Best K-pop Music Videos of 2019 9 [33]
Paper Paper's Top 50 Songs of 2019 1 [26]
Refinery29 The Best K-Pop Songs of 2019 17 [34]
Rolling Stone India 10 Best K-pop Music Videos of 2019 N/A [35]
South China Morning Post The 10 best K-pop songs of 2019 2 [36]
YouTube Top 10 Most-Watched MVs of 2019 Within Korea 4 [37]
Awards
Ceremony Year Category Result Ref.
BreakTudo Awards 2019 International Music Video of the Year Won [38]
Boom Video of the Year Won
Melon Music Awards Best Rap/Hip Hop Track Nominated [39]
Mnet Asian Music Awards Song of the Year Nominated [40]
Best Dance Performance – Female Group Nominated
MTV Video Music Awards Best K-Pop Nominated [41]
People's Choice Awards Music Video of 2019 Won [42]
Gaon Chart Music Awards 2020 Song of the Year – April Nominated [43]
Golden Disc Awards Best Digital Song (Bonsang) Nominated [44]
iHeartRadio Music Awards Best Music Video Nominated [45]
Favorite Music Video Choreography Won [46]
Music program awards
Program Date Ref.
Inkigayo (SBS) April 21, 2019 [47]
May 26, 2019 [48]

Charts

Note: In Australia, the EP ranked at number 18 on the singles chart, but the single was not recognised separately.

Certifications
Certifications and sales for "Kill This Love"
Region CertificationCertified units/sales
Poland (ZPAV)[88] Gold 10,000
Portugal (AFP)[89] Gold 5,000
Streaming
Japan (RIAJ)[90] Silver 30,000,000

sales+streaming figures based on certification alone
streaming-only figures based on certification alone

Release history
Region Date Format Label Ref.
Various April 4, 2019
[91]
United States May 7, 2019 Contemporary hit radio Interscope [92]
Japan October 28, 2019
[93]

See also

References
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