List of Philippine presidential campaign slogans

Campaign slogans has been a part of most Philippine presidential elections. Such slogans are either formulated by the candidates themselves or popularized by their own supporters which the candidate may later formally adopt.

1953

Candidate	Slogan	English translation	Notes	Ref
Ramon Magsaysay	Magsaysay is our guy	N/A	Popularized via the campaign jingle "Mambo Magsaysay"	[1]

1957

Candidate	Slogan	English translation	Notes	Ref
Carlos P. Garcia	Filipino first!	N/A		[2]
Manuel Manahan	Manahan is my man	N/A		[3]

1965

Candidate	Slogan	English translation	Notes	Ref
Diosdado Macapagal	Poor boy from Lubao	N/A		[2]
Ferdinand Marcos	This nation can be great again	N/A		[2]

1986

Candidate	Image	Slogan	English translation	Notes	Ref
Corazon Aquino		Tama na! Sobra na! Palitan na!	lit. Enough! It's too much already! Time for change!	The campaign slogan is a reference to Aquino's call for an end to her rival Ferdinand Marcos' administration. Aquino and her supporters accused Marcos of human rights violations, especially during the martial law period, and branded him as a dictator.	[4][5][6]
Ferdinand Marcos		Marcos pa rin!	(We're) still for Marcos!	The slogan was used by Marcos' supporters who expressed their desire for the then-incumbent president to remain in power.	[4][6]

1998

Candidate	Image	Slogan	English translation	Notes	Ref
Joseph Estrada		Erap Para sa Mahirap	lit. Erap for the Poor	Estrada campaigned himself as a candidate for poor who seeks to address poverty in the country. His campaign appealed to Populism which aimed to secure votes from the masa or masses. The campaign was also in sync with his image as an idol of the masses. "Erap" was his nickname and was also an actor.	[7][8]

2010

Candidate	Image	Slogan	English translation	Notes	Ref
Benigno Aquino III		Kung Walang Corrupt, Walang Mahirap	lit. If no one is corrupt, no one will be poor	Aquino's campaign slogan to emphasize his platform against corruption. His campaign is a response to the previous administration of President Gloria Macapagal Arroyo which faced many political scandals some of which implicated the President herself. The slogan proposes that with the eradication of corruption, poverty is likewise addressed.	[8][9]
Manny Villar		Sipag at Tiyaga	lit. Diligence and Perseverance	Villar's campaign highlighted his roots in an effort to relate to the masses. A billionaire, Villar emphasized on his campaign that he grew up poor, as exemplified in his campaign jingle "Naging Mahirap", and that the diligence and perseverance led him to his current standing and that he is willing to use the same traits to address the issue of poverty. His campaign slogan as reflected with his other campaign materials such as his campaign jingle asserts that he will "end poverty".	[8][10][11]

2016

Candidate	Image	Slogan	English translation	Notes	Ref
Rodrigo Duterte		Tapang at Malasakit	lit. Fearlessness and Compassion	Even before Duterte formally launched his presidential bid, his supporters have been using the slogan to campaign for their candidate. Duterte's supporters presents Duterte as a candidate with courage and empathy to the Filipino people.	[12][13]
Jejomar Binay		Competence and Experience, Only Binay	N/A	While noting that his rivals, which he didn't name adopted, "Hope" and "Honesty" as focus of their platforms. Binay said that his campaign would focus on "Competence" and "Experience". He says that his critics should not make an issue of his platform and that his campaign slogan is referring to himself; presenting himself as someone who possess these traits.	[14]
Mar Roxas		Ituloy ang Daang Matuwid	lit. Continue the Straight Path

See also

• List of U.S. presidential campaign slogans

References

1. "THE PHILIPPINES: New Guy". Time. 1954-01-11. ISSN 0040-781X. Retrieved 2021-01-26.
2. "Campaign slogans". www.pressreader.com. Retrieved 2021-01-26.
3. "Can a third force win? - Filipino Journal". Retrieved 2021-01-26.
4. "The Philippines under Ferdinand Marcos". An Online Guide About Philippine History. Retrieved 27 January 2016.
5. Timberman, David (1991). A Changeless Land: Continuity and Change in Philippine Politics (illustrated ed.). Singapore: ISEAS. p. 124. ISBN 9813035862. Retrieved 27 January 2016.
6. Tadiar, Neferti Xina M. (2004). Fantasy Production: Sexual Economies and Other Philippine Consequences for the New World Order (illustrated ed.). Hong Kong: Hong Kong University Press. p. 323. ISBN 9622096271. Retrieved 27 January 2016.
7. De la Rosa, Rolando (22 August 2015). "Slogans and politics". Manila Bulletin. Retrieved 27 January 2016.
8. Inoguchi, Takashi; Blondel, Jean (2012). Political Parties and Democracy: Contemporary Western Europe and Asia (illustrated ed.). New York, NY: Palgrave Macmillan. pp. 200–203. ISBN 978-1137277206. Retrieved 27 January 2016.
9. Lillie, Stephan (29 November 2012). "More than a slogan". London Eye. The Philippine Star. Retrieved 27 January 2016.
10. Santolan, Joseph (26 March 2010). "A tense election campaign in the Philippines". World Socialist Web Site. International Committee of the Fourth International. Retrieved 27 January 2016.
11. Montlake, Simon (30 April 2010). "Manuel Villar's Run for President". Forbes. Retrieved 27 January 2016.
12. "'Tapang at malasakit' na slogan ni Duterte; nagtrending sa social media" [The Tapang at malasakit’ slogan of Duterte, trending in social media] (in Filipino). Bandera Inquirer. 29 May 2015. Retrieved 27 January 2016.
13. Lopez, Alexander; Santes, Jonathan (29 September 2015). "Cayetano to run as vice president in 2016". Manila Bulletin. Retrieved 27 January 2016.
14. Moraleda, Jane (6 June 2015). "Binay's campaign slogan: Competence and Experience". Philippine Canadian Inquirer. Retrieved 27 January 2016.