Mafia Wars

Mafia Wars was a multiplayer social network game created by Zynga.

Mafia Wars
Developer(s)Zynga
Publisher(s)Zynga
Platform(s)PC, Mac OS, iPhone, mobile phone, miscellaneous internet-connected device
Genre(s)Role-playing, casual

In Mafia Wars the players assume the roles of gangsters building their own mafia organization. The players fight other players online, "rob" other players, and complete jobs, missions, and operations to gain rewards and strength in the endless game. The game is a freemium game, meaning it is free to play normally but players have the option of purchasing premium content and access to customer service.

Mafia Wars was the 2009 Webby Award People's Voice Winner in the Games category.[1]

A sequel, Mafia Wars 2, was released in October 2011 and was shut down on December 30, 2012.[2]

On April 5, 2016, it was announced via Zynga's forums that Mafia Wars would close down on June 6, 2016.[3] Players were informed of this via an in-game message. The game was taken offline shortly past midnight PDT on June 7, 2016.

The game was relaunched on mobile, with revamped mechanics, in selected markets in April 2017. In July 2017, Zynga announced that all future work on the game was cancelled and the game was discontinued. Players were pushed to play Mob Wars: La Cosa Nostra, a similar mafia themed game operated by a Canadian independent gaming studio, Kano.[4]

Platforms and gameplay

Mafia Wars was available on Facebook, MySpace, Bebo, and Yahoo!, and as an iPhone App and as a Google Chrome app.

On Facebook, as of August 2010, Mafia Wars had up to 45.5 million monthly accounts created.[5] As of April, 2013, Appdata.com reports approximately 100,000 daily users out of 500,000 monthly users. As of November 18, 2014, MetricsMonk reported that the game had 450,000 monthly active users.

A screenshot of the first New York job tier on an older version of Mafia Wars running on Facebook

Mafia Wars is set with a choice of playing in New York City or Chicago with the option for players to travel to other locations, such as London, South Africa, and Mexico. Other locations were formerly available.

The game revolved around fighting and robbing other players, doing Jobs, Missions, and Operations to earn cash, building parts, weapons, attack and defense fighting skills, and experience, with the goal of establishing and advancing one's criminal empire. Players created mafias by recruiting other players or winning or buying artificial members (Hired Guns). Other players could be added to one's mafia through Facebook.

Gameplay was limited by 3 meters. Players had limited Energy (for doing jobs), and limited Stamina and Health (for fighting or robbing other players),.[6] The first two meters slowly recharged over time or filled in one step when Experience progress in Jobs caused the player to Level Up. Fighting other players may or may not have resulted in the theft of cash, "Icing", or "Killing" of the player attacked, or random gifts of Loot (weapons), building parts, or consumable job supplies. Outcomes of an attack or attempt to rob were calculated by a secret formula that took into account the respective player's fighting skill, the number and quality of 5 kinds of weapons (Weapons, Armory, Vehicles, Animals and Henchmen), and a randomizing factor. When a player won an attack, he did damage to the loser's Health and suffered a loss of Health himself (usually less than the loss of health by the loser of the attack). Players could fly between various cities which were available at different times throughout the legacy of the game.

Mafia Wars iPhone

Mafia Wars was released as an iOS app on April 8, 2009.[7]

Mafia Wars was renamed Mafia Wars Classic in 2011.

Mafia Wars Classic was shut down in 2012.

Mafia Wars Shakedown

Mafia Wars Shakedown was launched as a stand-alone game, unconnected from the Facebook game, on November 15, 2011. This was an iOS exclusive.[8]

Mafia Wars Shakedown was shut down on December 30, 2012, and removed from the Apple app store.

Lawsuit

The makers of a similar online game, Mob Wars, sued Zynga over their launch of Mafia Wars, accusing Zynga of copyright infringement. Zynga made some changes to Mafia Wars so it did not resemble Mob Wars as closely, but Mob Wars creator David Maestri moved forward with his lawsuit.[9] In September 2009, Maestri and Zynga settled the case for about $7–9 million, less than the $10 million Maestri had originally demanded.[10]

Trademark disputes

Zynga filed its trademark for the stylized version of Mafia Wars with the U.S. Patent & Trademarks Office on July 1, 2009, months after it first launched the Mafia Wars game on the internet through Facebook.[11] The Zynga trademark application for Mafia Wars sought to cover games for computers and wireless devices. David L. Kelejian, however on June 15, 2009, just two weeks prior to the Zynga filing, filed an intent-to-use trademark application for a stylized version of Mafia Wars which covered clothing and apparel.[11] Zynga later began selling Mafia Wars branded clothing through Zazzle.[11] By or before late November 2009, Zynga noticed Kelejian's pending trademark application for Mafia Wars, and filed a trademark opposition proceeding against Kelejian's trademark on December 1, 2009.[11]

In August 2010, Digital Chocolate sued Zynga over allegations that Zynga falsely claimed it had coined the "Mafia Wars" trademark. Digital Chocolate had previously created a cell-phone game by the same name. According to TGDaily, Zynga agreed to stop using the "Mafia Wars" trademark but failed to follow through until 2016.[12]

Advertising

A promotional campaign for Mafia Wars occurred in San Francisco in August 2010. Davis Elen Advertising ran the campaign, which consisted of fake $25,000 bills glued to the sidewalk promoting "Mafia Wars: Las Vegas". Deputy City Attorney Alex Tse called the campaign "illegal and actionable".[13] Davis Elen has taken full responsibility for the promotion.[14]

Charity

After the 2010 Haiti earthquake Zynga issued a special item for three of its games, including the Haitian Drum in Mafia Wars. The proceeds of the sale of these three items went to the Haiti Relief Fund and exceeded $1.2 million.[15] Zynga also released some items in the marketplace after the hurricane Irene.

Movie and series advertising
  • Public Enemies had a loot drop and limited time job to advertise Public Enemies coming to Blu-ray and DVD, players were able to watch video clips from the film and get items such as Purvis' rifle, Dillinger's pistols, Locket of Billie, A public enemies newspaper, a fur coat and prison stripes. (A previously released Wooden Gun was re-released.) Mastering the limited time job would give you Dillinger's sunglasses. Two items went on sale for 25 RP: Dillinger's Overcoat and a stolen police car.
  • Scarface had a loot sale which players were able to acquire "A deal gone bad" (chainsaw) "Tony Montana's suit" (White with white vest and red shirt), a tiger and "My Little Friend."
  • Carlito's Way also made a deal to have items appear in Mafia Wars (35 RP in the Marketplace): "Carlito's Way" (A switchblade), Kleinfeld's boat, Benny Blanco and Carlito's Jacket.
  • Miami Vice also had a promotion (35 RP in the Marketplace): Sonny's Suit, Go Fast Boat (a speed boat), Rico's Revenge (a gun) and Miami Vice (a car).
  • Southland had a small promotion: players were able to send Southlander (a shotgun) to other players. There was also a promotion image that led to the Southland Facebook fan page for a trailer of the next season of Southland starting in January 2011.
  • The Green Hornet also had a promotion. Objects such as the double-barreled gun, "Kato's Bike" and the "Black Beauty" were available.
  • The Fast & Furious series had vehicles included, all under fictional names. Vehicles were the Ford Torino (named the Fénix GT) from the fourth film, Brian's Subaru (O'Connor's Euro Car) from the fourth film, Dom's Dodge Charger (named Dom's Supercharger) and Roman's Eclipse Spyder (named Roman's violet Spider).
  • A Very Harold & Kumar 3D Christmas had a short appearance while the characters are playing the game on the iPad.

References
  1. "Webby Nominees". The Webby Awards. Archived from the original on October 3, 2009. Retrieved June 25, 2009.
  2. "Unhappy New Year: Zynga shuts down 'PetVille,' 'Mafia Wars 2,' 9 other games". NBC News. Retrieved January 4, 2013.
  3. "Zynga Player Forums". forums.zynga.com. Retrieved January 16, 2019.
  4. "Zynga scraps new Mafia Wars mobile title". GamesIndustry. 2017-07-18. Retrieved March 14, 2018.
  5. "Log In or Sign Up to View". www.facebook.com. Retrieved January 16, 2019.
  6. The Leaf Chronicle: Facebook's 'Farmville' not a laughing matter
  7. Mafia Wars by Zynga review from AppSafari (April 7, 2009)
  8. Zynga Commits Mafia Wars Shakedown to iOS, No Connection to Facebook Versions from Adweek.com (November 15, 2011)
  9. Mob Wars Creator Puts A Hit Out On Zynga, Sues For Copyright Infringement from TechCrunch.com (February 14, 2009)
  10. Zynga Settles Mob Wars Litigation As It Settles In To Playdom Fight TechCrunch.com
  11. Mafia Wars - Real Life Trademark Battle Inside Trademarks, February 7, 2010
  12. Luttrell, Mike (2010-08-25). "UPDATE: Digital Chocolate sues Facebook game giant Zynga over Mafia Wars". TGDaily. Archived from the original on 27 August 2010. Retrieved 25 August 2010.
  13. Letzing, John (2010-08-20). "Zynga Game Network Draws Heat In San Francisco Over Marketing". The Wall Street Journal. Retrieved 26 August 2010.
  14. Jamison, Peter (2010-08-23). "Zynga Off the Hook for Mafia Wars Vandalism, S.F. City Attorney Says". SF Weekly. Retrieved August 26, 2010.
  15. AJ Glasser (January 14, 2010). "Zynga raises $1.2 million in relief money for Haiti through FarmVille, Mafia Wars". GamePro. Archived from the original on 2011-11-30.
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