Marga Scheide

Margareth "Marga" Scheide (born 15 February 1954 in Amsterdam, Netherlands) is a Dutch singer and former model. She was a member of the girl group Luv'. Alongside Patty Brard and José Hoebee, she scored a string of international hit songs such as "You're the Greatest Lover", "Trojan Horse", "Casanova" and "Ooh, Yes I Do". She was the only Luv' singer to be involved in all the incarnations of the group.

Marga Scheide
Marga Schiede in 1979
Background information
Birth nameMargareth Scheide
Born (1954-02-15) 15 February 1954
Amsterdam, Netherlands
OriginNetherlands
GenresPop
Occupation(s)Singer, former model
InstrumentsSinging
Years active1977-present
LabelsPolydor, Carrere, Universal Music, Dureco
Associated actsLuv', Patty Brard, José Hoebee

The formation went through line-up changes and the original singers reunited several times. In 2016, Marga, José and Ria Thielsch (who already replaced Patty in 1980) decided to relaunch Luv'. In July 2017, the ladies celebrated their 40th anniversary.[1] On January 4, 2019, the group announced another line-up change in De Telegraaf: media personality Chimène van Oosterhout replaced Ria Thielsch. The renewed trio released a Latin pop-reggaeton single entitled With Him Tonight in July 2019, twenty-five years after their last album All You Need Is Luv'. On February 7th, 2020, the group's management informed that Luv' stopped all their activities due to José's ill health.[2]

Pre Luv' career

Scheide started her career as a model in her homeland in the early 1970s. She often appeared on the covers of Dutch various artist hit compilations. She also took part in several beauty contests (Miss Holland 1971, 1972, 1973, 1977, Miss Young Holland 1973, Miss Young International 1973 and Miss Elegance Miss Europa 1975).[3] Moreover, Scheide participated in several advertising campaigns including lemonade SiSi, "bintje" (a potato variety), Quick Tanning and Yamaha motorcycles.[4] In 1976, she was cast as a member of a girl group (Luv') created by two record producers, Hans van Hemert and Piet Souer.

The Luv' years

From 1977 to 1981, Luv' (Marga Scheide, Patty Brard (replaced in August 1980 by Ria Thielsch) and José Hoebee) scored a string of hit records in a large part of Continental Europe (Benelux, Germany, Switzerland, Austria, Denmark, Finland, France,) as well as South Africa, Zimbabwe, Australia, New Zealand and Mexico. In March 1981, the group disbanded.

Eight years later, Scheide formed a new version of Luv' with two other vocalists (Diana van Berlo and Michelle Gold). This new line-up only scored a minor hit ("Welcome to my Party") on the Dutch Top 40 in the autumn of 1989 and never became as successful as the original trio. In the summer of 1990, Michelle Gold was replaced by Carina Lemoine. In 1992, the formation broke up again.

The original Luv' singers reunited twice (in 1993-1996 and in 2005–2012). In March 2016, Scheide, Hoebee and Thielsch announced another comeback of Luv' in De Telegraaf.[5] The trio toured the nostalgia circuit in the Netherlands and Flanders (Belgium). On January 4th, 2019, media personality Chimène van Oosterhout officially replaced Ria Thielsch.[6] In July 2019, Luv' released a Latin pop-reggaeton single entitled With Him Tonight with Latin Grammy-nominated producers Keith Morrison[7] and Manuel Garrido-Lecca.[8][9]

On February 7, 2020, Luv' (which had not performed since September 2019 due to José Hoebee's illness) informed the media and the public about the interruption of their activities.

Musical career without Luv'

In 1982, Scheide was the lead member of another short-lived girl group Marga & Deuce with two twin sisters Clari and Anja Horsmeier who recorded an unsuccessful single ("One, Two, Three... Bananas"). Then, a solo single was released ("Love Symphony"), a medley of The Supremes that flopped, even though it was broadcast on Black American radio stations.[10]

In 1984-1985, she participated in a TV musical for children based on ABBA's songs and performed in Dutch : Abbacadabra. José Hoebee was also part of the cast of this show.

In 1992, alongside the singer Lisa Boray, Marga was briefly involved in another musical: Rockstar.

On October 15th, 2020, she appeared as a guest artist during the performance of Flemish comedian Piv Huvluv as part of his Vinylvreter tour. The show took place at the Bruges Royal City Theatre (Stadsschouwburg Brugge).[11]

Discography

Singles
  • "One, Two, Three...Bananas" (Marga & Deuce, Polydor, 1982)
  • "Love Symphony" (Carrere, 1983)
  • "Wij Zijn Vrij" (Abbacadabra, Indisc, 1984)
  • "Love Again" (Boni, 1985)
  • "I'll Sing You A Song (He Ho)" (Dureco, 1986)

Albums
  • Abbacadabra[12] (Indisc, 1984)

Participation in Patty's Fort, Sterren Dansen Op Het IJs and Komen Eten

Scheide was the candidate on TV programs featuring Dutch celebrities.

  • In 2004, she was filmed as she had a health cure in Ibiza on Patty's Fort (a reality show conceived by Patty Brard on Yorin).
  • In 2006, she was a contestant in the Dutch version of Skating with Celebrities (Sterren Dansen Op Het IJs) on SBS 6. This show pairs six champion figure skaters with six celebrities who have various degrees of ice skill. Each team is composed of one man and one woman and has to demonstrate a specific figure skating skill. Scheide was eliminated from the competition after the third competition.
  • In 2011, she took part in Komen Eten (the Dutch version of Come Dine with Me).

Entrepreneur

In 1989, she trademarked the name Luv'. This decision is valid in Benelux until November 2029.[13]

In addition to her career in entertainment, she was involved in several businesses.

In the mid-1980s, she was the owner of a souvenir shop (Dutchy Souvenirs) at Utrecht's Holiday Inn which remained active until 1993.

She later ran another short-lived company to export make-up to East Europe.

In 2001, Scheide launched with Jacques Zwart an online music store (Selectcd.nl). In 2004, she supervised a website which specialised in Dutch celebrities merchandising (Selectidols.com). By 2007, Scheide's companies were dissolved.

In the later years, she has been involved in real estate in the Netherlands and Ibiza.[14]

Personal life

Between 1980 and 1984, Scheide was the partner of John de Mol, Endemol's founder.

Then, she had a relationship for nineteen years (1984–2003) with Jacques Zwart who produced her solo recordings and the Sincerely Yours album of Luv'. In the Spring of 2003, Zwart died of a heart attack in Ibiza.

Since 2005, Scheide has been living with Michiel Gunning (who was active in the music business and the youth press in the 1970s and 1980s).[15]

References
  1. "Te Naief Om Miljonair Te Worden". Telegraaf.nl Article about Luv's 40th anniversary. Retrieved 3 March 2020.
  2. "Vrouwengroep Luv stopt met optreden". AD.nl Website of newspaper Algemeen Dagblad. Retrieved 18 November 2020.
  3. "Miss Holland". Misshollandnow.nl. Retrieved 18 November 2020.
  4. "All About LUV' (past, present, future and more): My Man: 40th anniversary of Luv's debut single". Luvgirlgroup.blogspot.com. 11 June 2017. Retrieved 28 August 2018.
  5. "Patty buintenspel in het nieuwe Luv". Telegraaf.nl Luv's comeback in 2016. Retrieved 3 March 2020.
  6. "Chimène van Oosterhout nu Luv'zangeres". Retrieved 5 January 2019.
  7. "Keith Lane Morrison". Keith Morrison's official website. Retrieved 3 March 2020.
  8. "Manuel Garrido Leca". Manuel Garrido Lecca's Facebook page. Retrieved 3 March 2020.
  9. "Luv' verrasst met amerikaanse single". De Telegraaf. Retrieved 3 March 2020.
  10. Since Scheide did not appear on the cover and performed a medley of Motown songs, many believed that she was a black singer.
  11. "De Vinlyvreter nieuwe show Piv Huvluvb". focus-wtv.be The October 16th,2020 edition of Nieuws WTV (TV news on the Flemish channel Focus-WTV) featured an item about Piv Huvluv & Marga's nostalgic show. Retrieved 3 November 2020.
  12. Scheide sang a solo track ("De kokende spoken show"), a duet with Benny Neyman ("Geef die banden terug") and two songs with the Abbacadabra troupe ("Laat het feest beginnen" and "Wij Zijn Vrij").
  13. "Benelux merk". Register.boip.int. Retrieved 15 November 2020.
  14. "Hollywood Huizen". hollywoodhuizen.nl. Retrieved 15 November 2020.
  15. Ralph (15 August 2017). "All About LUV' (past, present, future and more): Michiel Gunning's artistic past". Luvgirlgroup.blogspot.com. Retrieved 28 August 2018.
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