Natasha Oakley

Natasha "Tash" Oakley (born July 14, 1990) is an Australian Instagram model. Originally known for the A Bikini A Day blog that she founded with her close friend and business partner Devin Brugman,[1] Natasha went on to launch retail brand MONDAY Swimwear in 2014.[2]

Natasha Oakley
Oakley in 2016
Born (1990-07-14) July 14, 1990
Bronte, New South Wales, Australia
OccupationEntrepreneur and international model
Years active2010-present
Known forA Bikini A Day, MONDAY Swimwear

Early life

Natasha was born and grew up in Bronte, New South Wales, Australia.[3] She lived in Miami for three years from age 10 and spent two years in Maui, where she met business partner Devin in 2009,[4] before relocating to Los Angeles to launch her production company, Datreats Productions.[5]

Career

Businesses

In 2010, at the age of 18, Natasha launched her production company, Datreats Productions, in Los Angeles.[5]

In 2012,[1] Natasha and her business partner Devin founded A Bikini A Day as a lifestyle blog that shared a photo of a new swimsuit each day.[4] After gathering a large following,[1] Natasha and Devin launched their own swimwear brand, MONDAY Swimwear, in 2014.[6]

The pair has designed product collaborations for several international brands, including Guess,[7] Missguided UK, BikBok,[8] and Wildfox,[2] as well as partnered with thousands of others, such as Tory Burch,[9] Vix Swimwear,[9] and Beach Riot.[2]

MONDAY Swimwear’s first collection sold out in two days[6] and new ones are released biannually utilizing a direct-to-consumer e-commerce model.[2] Since launch, MONDAY has expanded into beachwear[2] and been named one of the top seven US swimwear brands for women by the Evening Standard.[10]

The MONDAY brand is known for eschewing logos and seasonal trends, instead centering its designs around flattering fits[11] and showcasing healthy rather than overly thin models.[3]

Partnerships

Natasha has partnered with dozens of brands as an ambassador, including American Express Platinum,[12] La Mer,[13] Bonds Australia, Seafolly Australia,[14] St. Tropez Tan,[15] Sunglass Hut, and Carolina Herrera[16]

Media

Natasha has been featured on the cover of several international magazines, including Cosmopolitan Australia,[17] Cosmopolitan Finland,[18] Women’s Health UK,[19] Women’s Health Germany,[20] Collective Hub,[21] Arcadia Magazine,[22] and Women’s Health Fitness Magazine.[23] Natasha also appeared on 60 Minutes with Peter Stefanovic in August 2017.[24]

Awards / Recognitions

Natasha claims 2 million Instagram followers on her personal account as of August 2018. Glamour interviewed her among seven of the US’s top athleisure clothing designers in July 2017.[25] In May 2017, Natasha’s company MONDAY Swimwear was named one of the top seven swimwear brands for women by the Evening Standard.[10]

Personal Life & Family

Both of Natasha’s parents are successful entrepreneurs.[9] Her mother started her own business at the age of 18, the same age Natasha was when she launched her production company.[9]

Natasha’s mother Lynette received the title Miss Australia in 1980[9] and went on to win Miss Universe - Photogenic.

Natasha’s father Guy is an Australian surf champion and is now a private detective [5]

Natasha has an older sister called Samantha and a younger half-sister Sophia, through her mother.

References
  1. Kate Friedman. "Exclusive: Natasha Oakley and Devin Brugman—Of A Bikini A Day—On Their Monday Swimwear Resort Collection Launch", Glamour, 5 November 2016.
  2. Hilary George-Parkin. "How Instagram Helped To Turn So Many Bloggers Into Swimwear Designers", Fashionista, 26 July 2017.
  3. Alice Wasley. "It’s Not All Sunshine And Bikinis For Natasha Oakley", Daily Telegraph, 22 July 2017.
  4. Sarah Rense. "What It’s Like To Wear A Bikini 365 Days A Year", Esquire, 31 August 2016.
  5. Eddie Cuffin. "How A Hot Girl Thinks: Natasha Oakley", Elite Daily, 22 December 2012.
  6. Chrissy Rutherford. "A Bikini A Day Launches New Swim Collection", Harpers Bazaar, 13 July 2015.
  7. Kari Hamanaka. "Guess Partners with Natasha Oakley, Devin Brugman on swimwear capsule collection", LA Times, 11 May 2017.
  8. Elin Skoglund. "Friday Interview: Natasha & Devin", Nouw Magazine, 24 March 2017.
  9. Vivienne Decker. "The Women Behind A Bikini A Day Have 4 Million Followers And They Just Launched Their Second Brand", Forbes, 16 June 2016.
  10. Bianca Barratt. "7 best US swimwear brands for women", Evening Standard, 30 May 2017.
  11. Anna Vitiello. "Name to Know: Monday Swimwear", Harpers Bazaar, 30 June 2016.
  12. Fawnia Soo Hoo. "Why American Express is Banking on Fashion to Up Its Cool Factor", Fashionista, 11 July 2017.
  13. Lauren Levinson. "Zoe Kravitz for Yves Saint Laurent and Other Celebrity Beauty Campaigns of 2017", PopSugar, 31 July 2017.
  14. Amy Croffey. "A Bikini A Day star Tash Oakley brushes off accusations of photoshopping", Sydney Morning Herald, 3 December 2016.
  15. Sarah Parsons. "St. Tropez partners with bikini blogger Natasha Oakley", Cosmetics Business, 7 April 2017.
  16. Eliza Cracknell. "Big fashion win for Aussie bikini girl", 9Style, 7 April 2015.
  17. "Cosmopolitan Magazine Australia June 2016", Famous Fix, 30 April 2016.
  18. "Cosmopolitan Magazine Finland July 2016", Famous Fix, 24 June 2016.
  19. "Women’s Health Magazine United Kingdom July 2016", Famous Fix, 11 June 2016.
  20. "Women’s Health Magazine Germany May 2017", Famous Fix, 13 April 2017.
  21. "Collective Hub Magazine Issue 42", Collective Hub, 10 February 2017.
  22. "Arcadia Magazine Issue 4", Collective Hub, October 2017.
  23. Jessica Salter. "Tash Oakley Talks Diet, Body Image & Life Beyond The Bikinis", Women’s Health, 7 June 2016.
  24. "Tash Oakley keeps tight-lipped about social media pay packet", MSN Money, 14 August 2017.
  25. Bari Lieberman. "7 Top Athleisure Designers Share Their Secrets to Getting the Best Workout of Your Life", Glamour, 7 July 2017.
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