OldTown White Coffee

OldTown Berhad (doing business as OldTown White Coffee; Chinese: 旧街场白咖啡; MYX: 5201) is Malaysia's largest halal-certified[5] kopi tiam restaurant chain in Ipoh, Perak established since 1999.[6] The company manufactures instant beverage mixes and products, in addition to operating over 200 café outlets throughout Malaysia and the region such as Singapore, China, Indonesia and Australia,[7] as well planning to expand into Vietnam, South Korea and Bangladesh.[8] In 2005, the company expanded into the food service sector with the opening of a chain of café outlets based on the traditional Ipoh coffee shop setting and ambience under the brand name "OldTown White Coffee". OLDTOWN Instant mixes White Coffee is number one best selling White Coffee in Malaysia, Singapore & Hong Kong, now exports its instant beverage mixes to more than 20 countries was publicly listed on Bursa Malaysia as main board.

OLDTOWN Berhad
TypePublicly traded company
MYX: 5201
ISINMYL5201OO008
IndustryCoffee house
Founded1999 (1999) in Ipoh, Perak, Malaysia
FoundersGoh Ching Mun[1]
Tan Say Yap
HeadquartersTasek Industrial Estate,
Ipoh
,
Malaysia
Number of locations
232 outlets[2] (2018)
Area served
Asia and Oceania
Key people
Datuk Dr. Ahmed Tasir Bin Lope Pihie (Independent Non-Executive Chairman)
Lee Siew Heng (Group Managing Director)
Goh Ching Mun (Executive Director, Chairman)
Products
Coffee  • Milk Tea  • Fuisine Food
Revenue MYR 425.2 million[3] (2017)
MYR 60.77 million[3] (2017)
Total assets MYR 1.334 billion[4] (2018)
Total equity MYR 1.473 billion[4] (2018)
ParentJacobs Douwe Egberts
Subsidiaries
  • White Cafe Sdn Bhd
  • Gongga Food Sdn Bhd
  • White Cafe Marketing Sdn Bhd
  • Emperor’s Kitchen Sdn Bhd
  • Dynasty Confectionery Sdn Bhd
  • Esquire Chef Sdn Bhd
  • Kopitiam Asia Pacific Sdn Bhd
  • Oldtown Singapore Pte Ltd
  • Old Town Kopitiam Butterworth Sdn Bhd
  • Old Town Kopitiam Kuala Lumpur Sdn Bhd
  • Old Town Kopitiam Cheras Sdn Bhd
  • Oldtown Logistics Sdn Bhd
  • Old Town (M) Sdn Bhd
  • Oldtown APP Sdn Bhd
  • Conneczone Sdn Bhd
  • Plus One Solution Sdn Bhd
  • OTK Eatery Sdn Bhd
Websiteoldtown.com.my

In 2017, OldTown Berhad, is on the verge of being taken over by a Dutch company that specialists in the beverage industry worldwide.

Following an offer, valued at RM1.47 billion, from Jacobs Douwe Egberts Holdings Asia NL BV (JDE).

JDE made an offer of RM3.18 per share for OldTown, which was a premium of RM0.30 over the company's share price of RM2.88 as at Dec 7, 2017.

Domestic market

In 2013, OldTown has 200 stores in Malaysia. The group achieved the 200th outlet in a period of 7 years.[9] In 2017, taken over by Jacobs Douwe Egberts Holdings Asia NL BV (JDE).

Overseas expansion
A cup of OldTown White Coffee served at one of its Signature outlets.
A cup of Ipoh white coffee in OldTown Kopitiam in Melbourne, Australia.

Singapore

As of 2015, there are 10 OldTown White Coffee outlets in Singapore.[10] These outlets are certified halal by the Islamic Religious Council of Singapore (Muis).

Indonesia

Currently OldTown has 16 outlets in Indonesia in areas such as Java and Bali and plans to triple the number of outlets it has by five years.[10][11]

Australia

OldTown planned to open 40 outlets in Australia in 10 years.[12] In August 2015, Australia's first OldTown outlet was opened at Elizabeth St in Melbourne, but later closed in 2017.[13]

China

As of 2015, OldTown has four café outlets in China.[10]

Awards and recognition
Year Award Category Result Reference
2011 Franchising & Licensing Association of Singapore (FLA) International Franchisor of the Year Won [14]
2012 Malaysia Franchise Awards Won [6]
Franchisor of the Year Won
2015 Restaurant Association of Singapore (RAS) Epicurean Star Awards Best Local Traditional Cafe Won [15]

See also

References
  1. "Goh". Bloomberg Business.
  2. "OTB:MK". Bloomberg Business.
  3. "2017 Annual". TheEdgeMarkets. Archived from the original on 29 November 2017. Retrieved 29 November 2017.
  4. "JDE". TheStar. Archived from the original on 12 December 2017. Retrieved 12 December 2017.
  5. H Media (2011). The International Halal SME Report Directory 2011/12. Lulu.com. pp. 151–. ISBN 978-967-10758-0-7.
  6. "Big brands in Malaysian franchising named at awards". The Star. 27 October 2012. Archived from the original on 15 February 2019. Retrieved 19 November 2015.
  7. "Our Profile". OldTown Berhad. Archived from the original on 28 March 2016. Retrieved 28 March 2016.
  8. "Oldtown Berhad (Fantastic homegrown brand)" (PDF). Kenanga Research. Archived from the original (PDF) on 28 March 2016. Retrieved 10 August 2015.
  9. "Oldtown White Coffee grows to 200 outlets in Malaysia". The Star. 25 April 2013. Retrieved 10 August 2015.
  10. C. S. Cheah (4 February 2015). "We are Apolitical: Old Town White Coffee". Bloomberg Television. Retrieved 4 February 2015.
  11. "OldTown strengthens presence in Indonesia". The Sun. 24 June 2014. Archived from the original on 28 March 2016. Retrieved 24 June 2014.
  12. "Oldtown to open Australia in 2015". The Sun. 21 May 2014. Archived from the original on 28 March 2016. Retrieved 22 May 2014.
  13. "OldTown White Coffee brings Melbourne's Elizabeth St to a standstill". Bernama. Astro Awani. 23 August 2015. Archived from the original on 28 March 2016. Retrieved 23 August 2015.
  14. "Coffee chain wins franchise award". AsiaOne. 9 September 2015. Archived from the original on 28 March 2016. Retrieved 19 November 2015.
  15. "OldTown White Coffee triumphs at Singapore's Epicurean Star Awards". Today Online. The Malay Mail. 19 November 2015. Archived from the original on 28 March 2016. Retrieved 19 November 2015.
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