Sinful Colors

Sinful Colors is an American nail polish company owned by Revlon.[1]

The Sinful Colors logo

Background

Sinful Colors was founded in 1991.[2][3] All the products are made in USA and without formaldehyde, toluene, and DBP.[4]

In March 2011, Mirage Cosmetics, the owners of Sinful Colors, was purchased by Revlon for 39 million dollars.[5][6]

In December 2013, Revlon announced it was exiting the Chinese cosmetic market, thus pulling Sinful Colors off the Chinese shelves.[7]

Organization

The company's headquarters is located in Beltsville, Maryland.

Products

In 2016, Sinful Colors partnered with Kylie Jenner to launch a nail polish collection.[8] In 2018, the brand partnered with Vanessa Hudgens to create a nail polish collection, and named her Global Color Collaborator of Sinful Colors.[9][10]

In 2020, they came out a new product called the CLAWS. It is a Japanese beauty-inspired, limited-edition collection with press-on nails featuring Bebe Rexha’s designs.[11]

They also came out with a sneaker-inspired collection with neon shades and a rubber-like matte finish.[12] They are sold at Target.

Another collection they have is called Sweet and Salty and is based on favorite foods such as tacos, cheese puffs, and donuts.[13]

References
  1. "Revlon Nail Polish Line To Lay Off 117 In Md". Retrieved 2017-08-18.
  2. "SinfulColors". SinfulColors. Retrieved 2017-08-18.
  3. "Mirage Cosmetics, Inc. - Relationship Science". Relationship Science. Retrieved 2017-08-19.
  4. "About Us". SINFULCOLORS. Retrieved 2020-09-24.
  5. "Revlon Acquires Mirage Cosmetics | Mergr". mergr.com. Retrieved 2017-08-19.
  6. PMC (2011-03-25). "Revlon Acquires Sinful Nail Brand". WWD. Retrieved 2017-08-18.
  7. Maria Ajit Thomas, Phil Wahba, Cosmetics maker Revlon to exit China, Reuters.com, 31 December 2013
  8. Amy Sciarretto, Is Kylie Jenner's New Sinful Colors Nail Polish Collection Different? There's A Big Change Coming, Bustle.com, 30 March 2016
  9. Alex Warner, Vanessa Hudgens Just Launched an Insanely Cool Makeup Collection, Marieclaire.com, 18 April 2018
  10. Allanah Dykes, Vanessa Hudgens Sinful Colors Festival Collection Is Everything But Sinful, Elitedaily.com, 19 April 2018
  11. "CLAWS – SINFULCOLORS". Retrieved 2020-09-24.
  12. "SPORTY BRIGHTS – SINFULCOLORS". Retrieved 2020-09-24.
  13. "SWEET & SALTY – SINFULCOLORS". Retrieved 2020-09-24.


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