So It Goes (song)

"So It Goes" is a song written and recorded by Nick Lowe in 1976. The single was Nick Lowe’s solo debut following his departure from Brinsley Schwarz, and was the first single released on Stiff Records.[3]

This article is about the Nick Lowe song. For other songs with the same title, see So It Goes (disambiguation). For the Billy Joel song, see And So It Goes.
"So It Goes"
Single by Nick Lowe
from the album Jesus of Cool
B-side"Heart of the City"
Released14 August 1976
Genre
Length2:34
LabelStiff Records
Songwriter(s)Nick Lowe
Producer(s)Nick Lowe
Jake Riviera
Nick Lowe singles chronology
"So It Goes"
(1976)		 "Keep It Out of Sight"
(1977)

Background

Following the demise of the band Brinsley Schwarz, Lowe had formed the ad hoc band Spick Ace & the Blue Sharks with Martin Stone of The Pink Fairies and members of Dr. Feelgood. Contractual difficulties prevented their recordings being released and despite manager Jake Riviera's efforts record companies were not interested in signing Lowe as a solo artist.[4]

In the summer of 1976, Riviera borrowed £400 from Dr. Feelgood's Lee Brilleaux and rock photographer Keith Morris and along with former Brinsley Schwarz manager Dave Robinson formed Stiff Records.[3] Stiff gave Lowe £45 to record two songs and accompanied only by drummer Steve Goulding of The Rumour recorded "So It Goes" and the B-side, “Heart of the City”.[4] The single was released on 14 August 1976 with the catalogue number Stiff BUY1. The single was marketed through specialist shops and by mail order.[4] Although it failed to chart, it more than recouped its investment and helped kick-start a new generation of DIY independent labels.[3]

The record has the following messages in the run out grooves: "Earthlings Awake" and "Three Chord Trick Yeh".

Reception

The single was voted the fifth-best single of the year according to the New Musical Express critics poll.[5] James Honeyman-Scott of the Pretenders cited the song, alongside Elvis Costello's "(The Angels Wanna Wear My) Red Shoes", as one of the inspirations for his jangly guitar sound. He explained, "They had this big, jangly guitar sound, which is what I'd been wanting to get into for a long while. All of a sudden the radio's on and there's this huge guitar sound coming out, like sending out a big Rickenbacker 12-string or something. And I thought, 'Ah, my time is here.' So that's what happened. And then I hooked up with the Pretenders."[6]

The song is featured in the 1979 film Rock 'n' Roll High School (with the Ramones), the 2009 film Adventureland

Personnel

Covers
Year Singer/Group Album Comments
2002 The Bigger Lovers The Stiff Generation: If It Ain't Stiff, It Ain't Worth a Tribute"
2008 Matt Madly Checkered
2008 Shigekazu Aida So it Goes
2009 The Brighton Port Authority I Think We're Gonna Need a Bigger Boat * featuring Olly Hite
2012 Davey Lane "Pure Pop @ Pure Pop"

References
  1. Runtagh, Jordan (8 April 2014). "Catchy, Loud and Proud: 20 Essential Power Pop Tracks That Will Be Stuck In Your Head Forever". VH1. Retrieved 24 July 2020.
  2. Erlewine, Stephen Thomas. "Nick Lowe | Biography & History". AllMusic. Retrieved 24 July 2020.
  3. "Pop:Finger on the Pulse". The Times. 3 September 2006. Archived from the original on 15 June 2011. Retrieved 13 November 2010.
  4. Richard Balls (2001). Sex & drugs & rock'n'roll:the life of Ian Dury. pp. 147–148. ISBN 978-0-7119-8644-2.
  5. "NME End of Year Lists". Rocklist.net. Retrieved 13 November 2010.
  6. Simadis, Valerie (17 October 2017). "Pretenders Drummer Martin Chambers Remembers Guitarist James Honeyman-Scott". Please Kill Me. Retrieved 25 November 2020.


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