Three Olives Vodka
Three Olives Vodka is a brand of vodka produced and distilled in the United Kingdom and imported to the United States by Proximo Spirits.[1]
Type | Vodka |
---|---|
Manufacturer | Proximo Spirits |
Distributor | Proximo Spirits |
Country of origin | United Kingdom |
Introduced | 1998 |
Alcohol by volume | 30% - 35% (flavored) 40% (unflavored) |
Proof (US) | 60 – 80 |
Related products | List of vodkas |
Website | threeolives.com |
History
Three Olives Vodka was founded by Guillaume Cuvelier in London in 1998,[2] and acquired by Proximo Spirits in 2007.[3]
Ingredients and creation
Three Olives Vodka is made from quadruple-distilled winter wheat harvested in England.[4] The vodka is handcrafted and is available as a clear unflavored vodka as well as a variety of infused vodkas.[5] The flavored vodkas are made using the circulation method, where the vodka flows into the flavored liquid to create the flavored vodka.[6] The water used is sourced from a lake in Wales that was created by a dam that flooded in 1888, submerging an old village.[7]
Three Olives unflavored vodka is 40% alcohol by volume (80 proof).[2] Nearly all Three Olives flavored vodka types are 35% abv (70 proof).
Varieties
Name | ABV | Flavor |
---|---|---|
Berry | 35% | Mixed berries |
Bubble | 35% | Bubble Gum |
Burst | 35% | Fruit Fusion Flavour |
Cake | 35% | Birthday cake |
Cherry | 35% | Dark cherries |
Chocolate | 35% | Chocolate |
Citrus | 35% | Lemon and lime |
Classic | 40% | Unflavored |
Dude | 35% | Lemon and lime |
Elvis Presley Coconut Water |
30% | Coconut |
Grape | 35% | Concord grapes |
Loopy | 35% | Tropical fruit |
Mango | 35% | Mango |
Marilyn Monroe Strawberry | 35% | Strawberries and cream |
Orange | 35% | Orange |
Pomegranate | 35% | Pomegranate |
Purple | 35% | Frozen crushed grapes |
Rangtang | 35% | Oranges and tangerines |
Raspberry | 35% | Raspberry |
Root Beer | 35% | Root beer |
S'mores | 35% | Chocolate, marshmallow and graham crackers |
Supercola | 35% | Cola |
Tartz | 35% | Sweet and tart fruit flavors |
Triple Shot Espresso | 35% | Espresso |
Vanilla | 35% | Vanilla |
Watermelon | 35% | Watermelon |
Whipped Cream | 35% | Whipped cream |
Honors and awards
Three Olives won six consecutive Impact "Hot Brand" awards from 2005 to 2010, from spirits industry magazine Impact.[3] In 2005, Wine Enthusiast magazine gave Three Olives unflavored vodka a Superb (90-95) / Highly Recommended rating, and its Vanilla and Orange flavors a Superb (90-95) / Highly Recommended rating.[6]
Advertising
In 2013, Three Olives launched a $20 million international print, billboard and digital advertising campaign starring actor Clive Owen. The ads feature atmospheric stills of Owen in a variety of London locations, reflecting the vodka's British origin.[4] That same year, Three Olives partnered with the estate of Marilyn Monroe to create a Marilyn Monroe Strawberry Vodka, with a strawberries and cream flavor.[8] The bottle's label featured a classic image of Monroe standing over a subway grate as the wind ruffles her white dress.[9] The deal was a three-year license that expired in January 2016, hence the Strawberry vodka had dropped the Monroe name during 2015 production. Proximo previously launched a $10 million animated campaign for the vodka in 2011,[10] and their grape-flavored Purple vodka was endorsed by rapper Lil' Kim in a 2010 national ad campaign.[11]
References
- Dave Smith, "Shake Things Up with Three Olives Flavored Vodkas," Pulse, August 3, 2009.
- About Three Olives Vodka, GoKlinq.com. Accessed February 9, 2014.
- “Facing Intense Competition, Proximo’s Three Olives Makes $20 Million Ad Play,” Shaken News Daily, January 17, 2013.
- Becky Paskin, “Clive Owen Stars in $20M Three Olives Vodka Adverts,” The Spirits Business, January 29, 2013.
- Colleen Graham, “Three Olives Flavored Vodkas,” About.com Cocktails. Accessed February 9, 2014.
- F. Paul Pacult, “Proof Positive,” Wine Enthusiast, May 2005.
- "About". Three Olives Vodka. Retrieved 2019-04-04.
- Samantha Graham, “Top 10 Spirit Launches in March,” The Spirit Business, April 9, 2013.
- Andrew Adam Newman, “Marilyn Monroe’s Star Still Shines in Ad Campaigns,” New York Times, August 5, 2013.
- Tanya Irwin, “Three Olives Vodka Launches $10M Campaign,” Marketing Daily, March 30, 2011.
- Clyde Smith, “Lil’ Kim To Bring Flavor to the Three-O Vodka Launch of Purple,” Hip Hop Press, August 10, 2010.