Virada Cultural

Virada Cultural Paulistana is the biggest 24-hour festival in the world, that began in 2005[1] and occurs annually (usually during the month of May) in the city of São Paulo, Brazil. Events at the Virada Cultural include various live music concerts, films, plays, art exhibits, and other cultural activities and performances. In 2019, has a public expectation of 5 million people and will be the biggest edition of the festival ever held. The event will contain more than 250 event venues, and will feature more than 1200 confirmed attractions.

Since 2007 an increasing number of cities throughout the state of São Paulo have hosted their own events under the name Virada Cultural Paulista.[1] All of the activities in the state of São Paulo, including those in the capital, are sponsored by the state Secretary of Culture (Portuguese: Secretaria de Cultura) and attract hundreds of thousands of visitors.

History

The Virada Cultural was inspired by the White Night festivals, like Paris's Nuit Blanche, which are held in a number of cities throughout the world.[1]

Timeline
  • 19–20 November 2005 — An investment of R$600 million.[2][3]
  • 20–21 May 2006[4][5]
  • 5–6 May 2007[6]
  • 26–27 April 2008[7]
  • 2–3 May 2009[8]
  • 15–16 May 2010[9]
  • 16–17 April 2011[10]
  • 5–6 May 2012[11]
  • 18–19 May 2013[12]
  • 17–18 May 2014 — Tenth anniversary of the Virada Cultural[13]
  • 16–17 May 2015[14]

Virada Cultural Paulista

The first Virada Cultural Paulista was held on 19–20 May 2007 in ten cities across the state of São Paulo: Araraquara, Araçatuba, Ribeirão Preto, Sorocaba, São José dos Campos, São José do Rio Preto, Presidente Prudente, Santos, São Paulo, Campinas, and Bauru.[1]

  • 19–20 May 2012, the sixth annual Virada Cultural Paulista was held in 27 cities.[15]
  • 25–26 May 2013, the seventh was held in 26 cities.[16]

By 2014, the statewide event had grown to include events in 31 municipalities over the course of two weekends (24–25 May and 31 May–1 June 2014) with a combined total estimated attendance of 1.4 million people.[17]

Virada Cultural in 2007 near the Theatro Municipal

References
  1. Secretaria do Estado da Cultura (18 April 2007). "Governador assina protocolo de intenções da Virada Cultural Paulista". cultura.sp.gov.br (in Portuguese). Secretaria da Cultura, Governo do Estado de São Paulo. Retrieved 13 January 2015.
  2. "São Paulo terá evento com 24 horas de cultura de sábado a domingo" (in Portuguese). UOL. 17 November 2005. Retrieved 14 January 2015.
  3. "Sobre a Virada". Notícias da Virada (in Portuguese). Retrieved 14 January 2015.
  4. "Virada Cultural 2006" (in Portuguese). Prefeitura de São Paulo. 10 May 2006. Retrieved 14 January 2015.
  5. "Lazer: Programe-se para a Virada Cultural 2006". saopaulo.sp.gov.br (in Portuguese). Governo do Estado de São Paulo. 19 May 2006. Retrieved 14 January 2015.
  6. "Prefeitura de São Paulo divulga programação da 3ª Virada Cultural". Folha de S.Paulo. 10 April 2007. Retrieved 14 January 2015.
  7. "Confira a programação completa da Virada Cultural" (3 April 2008) (in Portuguese). Folha de S.Paulo. Retrieved 14 January 2015.
  8. "Confira a programação de shows da Virada Cultural 2009". g1.globo.com (in Portuguese). G1 São Paulo. 13 April 2009. Retrieved 14 January 2015.
  9. "SPTrans cria linha especial para atender à Virada Cultural". Notícias da Virada (in Portuguese). 27 April 2010. Retrieved 14 January 2015.
  10. "Virada Cultural 2011". Notícias da Virada (in Portuguese). 25 March 2011. Retrieved 14 January 2015.
  11. "Veja destaques dos palcos da Virada Cultural em São Paulo". g1.globo.com (in Portuguese). G1 São Paulo. 4 May 2012. Retrieved 14 January 2015.
  12. Oliveira, Daiane (16 May 2013). "Confira a programação da Virada Cultural 2013". Radar Cultura (in Portuguese). O Estado de S. Paulo. Retrieved 14 January 2015.
  13. "Virada Cultual chega à décima edição mais organizada e com novidades bem-sucedidas". viradacultural.prefeitura.sp.gov.br (in Portuguese). Prefeitura de São Paulo. 20 May 2014. Retrieved 14 January 2015.
  14. "Virada Cultural 2015 já tem data marcada para acontecer". Catraca Livre (in Portuguese). 7 January 2015. Retrieved 14 January 2015.
  15. "Virada Cultural Paulista 2012" (in Portuguese). Retrieved 14 January 2015.
  16. "Muchachito y sus Compadres misturam música e arte nos palcos da Virada Cultural Paulista" (PDF) (in Portuguese). Secretaria de Estado da Cultura (SEC). 10 May 2013. Retrieved 14 January 2015.
  17. "Virada Cultural Paulista tem mais uma edição de sucesso com público total atendido de 1,4 milhão" (PDF). viradaculturalpaulista.sp.gov.br (in Portuguese). Secretaria de Estado da Cultura (SEC). 4 June 2014. Retrieved 14 January 2015.


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