WLFV

WLFV (98.9 MHz) is a commercial FM radio station, licensed to Midlothian, Virginia and serving the Greater Richmond Region.[3] The station is branded as "K-Love" and features a Contemporary Christian format. The station is owned by Educational Media Foundation (EMF).[4] WLFV's transmitter is off Basie Road in Henrico, Virginia.[5]

For the Ettrick, Virginia radio station that held the call sign WLFV at 93.1 from 2006 to 2014, see WWLB.
WLFV
CityMidlothian, Virginia
Broadcast areaRichmond, Virginia
Frequency98.9 MHz
BrandingK-Love
SloganPositive, Encouraging
Programming
FormatContemporary Christian
Ownership
OwnerEducational Media Foundation
WARV-FM, WKYV
History
First air date
November 22, 1971 (as WJMA-FM)[1]
Former call signs
WJMA-FM (1971-1984)
WVJZ (1984-1990)
WJMA-FM (1990-2004)
WCUL (2004-2005)
WWLB (2005-2014)[2]
Former frequencies
96.7 MHz (1971–2001)
Call sign meaning
WoLF Virginia (previous format)
Technical information
Facility ID54872
ClassB1
ERP4,800 watts
HAAT227.4 meters (746 ft)
Links
WebcastListen Live
Websiteklove.com

History

WJMA-FM signed on November 22, 1971, on 96.7 MHz from Orange, Virginia. It was co-owned with WJMA (1340 AM, now WVCV). In 2003, the station ended up in the hands of Maniquad Communications, which at the time was the owner of rimshots WBBT-FM in Powhatan and WARV-FM in Petersburg. Maniquad filed to move WJMA-FM to 98.9 FM in Richmond proper, and the station began broadcasting from its new facilities in March 2005.[6]

Prior to becoming K-Love in 2017, WLFV was owned by Alpha Media. The station featured a country music format branded as "The Wolf," and was simulcast on co-owned WARV-FM. On December 5, 2016, EMF filed an application with the FCC to purchase both WLFV and WARV-FM for $2 million.[7]

On March 22, 2017, following the consummation of EMF's purchase, WLFV began stunting, directing listeners to sister station WWLB (the classic country-formatted "Hank FM").[8] On March 23, 2017, WLFV went silent in advance of its impending flip to K-Love.[9]

WLFV remained off the air for three weeks while EMF repaired a failed satellite dish mount.[10] Finally, on April 14, 2017, WLFV returned to the airwaves as K-Love.[11] Despite the change in ownership and format, the station retained its WLFV call letters.

References
  1. Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-252. Retrieved July 6, 2015.
  2. "Call Sign History". Federal Communications Commission, audio division. Retrieved July 6, 2015.
  3. "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 6, 2015.
  4. "WLFV Facility Record". Federal Communications Commission, audio division. Retrieved April 6, 2017.
  5. http://radio-locator.com/cgi-bin/patg?id=WLFV-FM
  6. "WLFV Facility Data". FCCData.
  7. Alpha Sells Richmond Pair to EMF
  8. Alpha Shakes Up Richmond Cluster Radioinsight - March 22, 2017
  9. "Robert Corbin VARTV on Twitter". Twitter. Retrieved 2017-03-25.
  10. "Notification of Suspension of Operations". FCC Licensing Database. Retrieved 18 April 2017.
  11. "K-Love finally on the air on 98.9 in Richmond, VA". Lee Costic on Twitter. Retrieved 18 April 2017.


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