WLGF

WLGF (107.1 FM) is a radio station located in Gulfport, Mississippi broadcasting a Contemporary Christian format under the national K-Love radio network. WLGF is owned by Educational Media Foundation and its signal covers areas in Gulfport-Biloxi area.

WLGF
CityGulfport, Mississippi
Broadcast areaGulfport-Biloxi-Pascagoula, Mississippi
Frequency107.1 MHz
BrandingK-Love
Slogan"Positive, Encouraging"
Programming
FormatContemporary Christian
Ownership
OwnerEducational Media Foundation
History
First air date
1964 (as WROA-FM)
Former call signs
WROA-FM (1965–1980)
WZKX (1980–1987)
WXLS (1987–1989)
WXLS-FM (1989–1997)
WXYK (1997-2019)
Technical information
Facility ID37096
ClassA
ERP2,800 watts
HAAT122 meters
Links
WebcastListen Live
Websiteklove.com

History

WROA-FM/Power 107/Surf 107

The station first signed on the air in 1964 as WROA-FM, co-owned with WROA-AM 1390. In the early 1980s, the station was called WZKX. In 1987, the owner of the station switched from the 107.1 signal to the 107.9 signal because the 107.9 range was a stronger signal. The WZKX calls were applied to 107.9. 107.1 took the name WXLS and played adult contemporary music as "Surf 107" and later "Lite Rock 107".

Kiss 107/107.1 The Monkey

On February 14, 1997, WXYK "Kiss 105.9", the market's premier CHR/Top 40 station moved to 107.1 as "Kiss 107, Today's Hottest Music" featuring market vet Patty Steele in mornings, Dave Allen for middays, Matt Austin hosting afternoons and Hurricane Kelly for nights.

On September 18, 1998, after over a year of struggling to achieve ratings success, Kiss 107 relaunched as "107-1 The Monkey, Party Music For Humans" and featured more of a dance lean than a typical top 40. The Monkey debuted with market vet "Collin "The Reverend" Powell hosting "The Morning Zoo", Kyle Curley in Middays, Scot Fox in afternoons and current Program Director, Lucas, hosting nights. The station immediately garnered successful ratings, and in 2000 was named "Mississippi Radio Station Of The Year."

In June 2003, WXYK added nationally syndicated The Kidd Kraddick Morning Show to mornings.

In July 2014, station owner, Triad Broadcasting was sold to Alpha Media along with sister stations, WCPR, WGBL, WQBB and WTNI

In December 2018, it was announced Alpha Media would be selling its Gulf Coast cluster to local Mississippi broadcast company, Telesouth Communications, who already owns WOSM, the SuperTalk Mississippi affiliate in the Biloxi market. To comply with FCC ownership rules, WXYK was spun off to another local company, Port Broadcasting. The FCC approved the sale on February 12, 2019, and closed on March 1, 2019

K-Love

At midnight on February 28, 2019, after playing "Now Or Never" by Halsey, WXYK's programming moved to sister station Bob 105-9 as "105.9 The Monkey" replacing that station's variety hits format and ending its 22-year run on 107.1 FM. The station was also assigned new call letters, WLGF.

For the next 24 hours, the station began stunting with various announcements alerting listeners of the change and to switch over to 105.9 FM before officially changing formats to Contemporary Christian under Educational Media Foundation's K-Love network at midnight on March 1 Via a local marketing agreement.[1]

On June 7, 2019, it was announced that Port Broadcasting officially sold WLGF to Educational Media Foundation.[2] The sale, at a price of $362,000, was consummated on July 31, 2019

References
  1. K-Love Comes to Biloxi Radioinsight - March 11, 2019
  2. Station Sales Of The Week 5/7 Radioinsight - June 7, 2019

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